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Beard Oil and Beard Balm by Beard Reverence - Premium All Natural 60ml Leave-in Conditioner Oil +...
More product info From Beard Reverence

Review Hijacking Alert!
Until Apr 21, 2020, this listing appears to have been a different product::

Vanilla Beard Oil All Natural Leave In Conditioner enhanced with Organic Argan amp Jojoba Oils ...



Learn more about Review Hijacking.
Amazon Reviews for  Beard Oil and Beard Balm by Beard Reverence - Premium All Natural 60ml Leave-in Conditioner Oil + 60g Beard Butter Mustache Wax - Beard and Mustache Grooming Kit for Styling, Growth, and Health
Rating:
764 Ratings
261 Reviews
("Ratings" vs. "Reviews")
30% of potentially unnatural reviews removed (why?)
Adjusted:
View/Edit Adjustment
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Report Info:
Last Updated: Dec 14, 2020
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Note: While Amazon.com claims 764 Ratings, we counted 261 Reviews available on their site.
Note: We only analyze "reviews" and ignore one-tap "ratings".

Report Card

Warn Overall Grade
FAIL Rating Trend
FAIL Brand Repeats
FAIL Phrase Repetition
WARN Deleted Reviews
WARN Suspicious Reviewers
WARN Reviewer Ease
WARN Reviewer Participation
PASS Unverified Purchases
PASS Word Count Comparison
PASS Overlapping Review History
PASS Incentivized Reviews

Most Trusted Reviews

This saved me as a wife haha. I had purchased ... [Go to full review]
Oct 27, 2020      
100% TRUST
  • Verified Purchaser
  • Take-Back Reviewer (2 deleted Reviews; avg. rating: 3.0)
  • Easy Grader (avg. rating: 4.4)


Least Trusted Reviews

The new Citrus Glory beard oil is LEGIT! Just the ... [Go to full review]
Jun 8, 2019      
0% TRUST
  • Verified Purchaser
  • Created on a high volume day
  • Brand Loyalist (8 of 13 reviews for this brand; avg rating: 5.0)
  • Overlapping Review History: reviewed 1 of 9 top products
  • Easy Grader (avg. rating: 4.4)


Analysis Details

Fail Rating Trend

  • 17%
  • Created over 14 days

We counted 261 reviews for this product over the span of 2,391 days, an average of 0.1 reviews per day. If these reviews were created randomly, there would be a 99.9% chance that we would see 2 or fewer reviews on any given day.

However, we see the following 14 days exceeding this threshold:In total, we found that 45 reviews were created on just 14 days. The reviews on these high volume days have rated this product an average of 4.9 while reviews from other days have rated this product an average of 4.6. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.

from reviews created on high volume days

from reviews created on normal volume days


4.9
4.6


Read more about our Rating Trend test.

Fail Brand Repeats

Brand Repeaters


71 of the 261 reviewers have reviewed other products for this brand. While this is more Brand Repeaters than we'd expect to see, the discrepancy in ratings between the Brand Repeaters and non-repeaters isn't significant enough to rule out the possibility of it being due to random chance.

from Brand Repeaters

from Non-Repeaters


4.9
4.6


Brand Loyalists


38 of the 261 reviewers have reviewed multiple products but half or more of their reviews are for this brand. This is an excessively large percentage of Brand Loyalists which may indicate unnatural reviews.

from Brand Loyalists

from Non-Loyalists


5.0
4.6


Brand Monogamists


9 of the 261 reviewers have reviewed multiple products, but only for this brand. This is an excessively large percentage of Brand Monogamists which may indicate unnatural reviews.

from Brand Monogamists

from Non-Monogamists


5.0
4.6


Read more about our Brand Repeats test.

Fail Phrase Repetition


37 of the 261 total reviews for this product use substantial repetitive phrases between them. These reviewers have rated this product an average of 5.0 while reviews without substantial repetitive phrases rated this product an average of 4.6. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.

from reviews with substantial repetitive phrases

from reviews without substantial repetitive phrases


5.0
4.6


Read more about our Phrase Repetition test.

Warn Deleted Reviews

We discovered a total of 10 deleted Reviews for this product, with an average rating of 4.5. Even though deleted reviews don't affect the average rating, the fact that action was taken to delete reviews raises some red flags about the integrity of the reviews for the product as whole.

There are a few limitations to keep in mind regarding the Deleted Reviews test:
  1. We don't have a magic ability to collect every single deleted review; we can only identify reviews as deleted if we collect them on one date and then notice they are no longer visible on a subsequent date.
  2. We have no information on reviews that were never published in the first place.
  3. We also don't know why these reviews were removed. It could be action from the platform, personal decision by the review author, part of an entire account closure, even some data error on our part, etc.
Read more about our Deleted Reviews test.

4.5 average rating of deleted reviews

4.5


Show distribution of deleted reviews

Warn Suspicious Reviewers

Take-Back Reviewers


82 of the 261 reviewers have had at least one of their past reviews for another product deleted. While this is more Take-Back Reviewers than we'd expect to see, it does not appear to have a significant impact on the overall rating.

from take-back reviewers

from reviewers without previously deleted reviews


4.6
4.7


Read more about our Suspicious Reviewers test.

Warn Reviewer Ease
The ease score is the average rating for all reviews that a given reviewer submits. The average ease score for reviewers of this product is 4.5, while the average ease score for reviewers in this category is 4.3. While this discrepancy is rather large, it is not quite large enough to rule out the possibility of it being due random chance.

4.5 Product's Average Ease Score

4.3 Category's Average Ease Score


4.5
4.3


Read more about our Reviewer Ease test.


Warn Reviewer Participation

  • 38%
  • From reviewers with an overrepresented participation

We see the following 1 participation group with a statistically significant greater concentration than what we'd expect to see:In total, we found that 98 reviewers (or 38%) are within an overrepresented participation group. While this is more reviews from overrepresented participation groups than we'd expect to see, the discrepancy in ratings between reviewers in an overrepresented participation groups and all other reviewers isn’t significant enough to rule out the possibility of it being due to random chance.

From reviewers with an overrepresented participation

From reviewers with a properly represented participation


4.7
4.6


Read more about our Reviewer Participation test.

Pass Unverified Purchases

12 of the 261 total reviews for this product are unverified purchases. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.

from unverified purchasers

from verified purchases


4.8
4.7


Unverified purchases may be the result of Kindle Unlimited readers, buyers who didn't pay full price, or reviewers who did not purchase the product at Amazon. Read more about our Unverified Purchases test.

Pass Word Count Comparison

  • 0%
  • Have an overrepresented word count
We didn't find any review word count groups that had a statistically significant greater concentration than what we'd expect to see in this category.
Read more about our Word Count Comparison test.

Pass Overlapping Review History
Reviewers of this product have ALSO reviewed the following products:



43 of the 261 reviewers have substantial overlapping product review history. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.

from reviewers with substantial overlapping history

from reviewers without a substantial overlapping history


4.7
4.6


Read more about our Overlapping Review History test.

Pass Incentivized Reviews
On Oct 3, 2016, Amazon prohibited incentivized reviews, however we still test for them since there are still millions in our dataset.

  • 0%
  • Admitted to receiving an incentive
We didn't detect any reviews that used language indicating they were incentivized.
Read more about our Incentivized Reviews test. Check out our study showing that Incentivized Reviewers are much more likely to leave a positive review.