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Hair Craft Co. Clay Pomade 2.8oz - Shine-Free Matte Finish - Medium Hold/Natural Look (Dense Clay)...
More product info From Hair Craft Co.

Amazon Reviews for  Hair Craft Co. Clay Pomade 2.8oz - Shine-Free Matte Finish - Medium Hold/Natural Look (Dense Clay) – Men’s Styling Product, Stylist Approved – Ideal for Textured, Thickened & Modern Styles – Unscented
Rating:
1,159 Ratings
("Ratings" vs. "Reviews")
4% of potentially unnatural reviews removed (why?)
Adjusted:
1,112 Ratings*




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Report Info:

Report Card

Pass Overall Grade
FAIL Deleted Reviews
FAIL Brand Repeats
WARN Suspicious Reviewers
PASS Rating Trend
PASS Unverified Purchases
PASS Word Count Comparison
PASS Phrase Repetition
PASS Overlapping Review History
PASS Reviewer Ease
PASS Incentivized Reviews
N/A Reviewer Participation

Most Trusted Reviews

This produce is great, but when I first purchased it ... [Go to full review]
Oct 6, 2021      
100% TRUST
  • Verified Purchaser
  • Critical Reviewer (avg. rating: 3.0)


Least Trusted Reviews

Unlike pomade, the clay is light and gives you structure ... [Go to full review]
Mar 27, 2019      
0% TRUST
  • Verified Purchaser
  • Brand Loyalist (2 of 3 reviews for this brand; avg rating: 5.0)
  • Overrepresented Participation (posted 3 Reviews)
  • Easy Grader (avg. rating: 5.0)


Analysis Details

Fail Deleted Reviews

We discovered a total of 10 deleted Reviews for this product, with an average rating of 3.7. Even though deleted reviews don't affect the average rating, the fact that action was taken to delete reviews raises some red flags about the integrity of the reviews for the product as whole.

There are a few limitations to keep in mind regarding the Deleted Reviews test:
  1. We don't have a magic ability to collect every single deleted review; we can only identify reviews as deleted if we collect them on one date and then notice they are no longer visible on a subsequent date.
  2. We have no information on reviews that were never published in the first place.
  3. We also don't know why these reviews were removed. It could be action from the platform, personal decision by the review author, part of an entire account closure, even some data error on our part, etc.
Read more about our Deleted Reviews test.

3.7 average rating of deleted reviews

3.7


Show distribution of deleted reviews

Fail Brand Repeats

Brand Monogamists


Less than approximately 10% of reviewers have reviewed multiple products, but only for this brand. This is an excessively large percentage of Brand Monogamists which may indicate unnatural reviews.

from Brand Monogamists

from Non-Monogamists


5.0
3.9


Read more about our Brand Repeats test.

Warn Suspicious Reviewers

One-Hit Wonders


Less than approximately 10% of reviewers have only reviewed this product. While this is more One-Hit Wonders than we'd expect to see, it does not appear to have a significant impact on the overall rating.

from one-hit wonders

from reviewers with more than one review


3.8
3.9


Read more about our Suspicious Reviewers test.

Pass Rating Trend
  • <10%
  • Created on high-volume days
We didn't notice any signals that would indicate reviews were created unevenly over time.
Read more about our Rating Trend test.

Pass Unverified Purchases

16 of the 1,159 total reviews for this product are unverified purchases. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.

from unverified purchasers

from verified purchases


5.0
3.9


Unverified purchases may be the result of Kindle Unlimited readers, buyers who didn't pay full price, or reviewers who did not purchase the product at Amazon. Read more about our Unverified Purchases test.

Pass Word Count Comparison

  • <10%
  • Have an overrepresented word count
We didn't find any review word count groups that had a statistically significant greater concentration than what we'd expect to see in this category.
Read more about our Word Count Comparison test.

Pass Phrase Repetition
Reviews that contain one of these phrases are NOT necessarily devalued; read more about how this test works here.

Common Phrases in Reviews:
~4% of reviews
(5.0/5)
~6% of reviews
(5.0/5)
~4% of reviews
(5.0/5)
Common Phrases in Titles:
~4% of reviews
(5.0/5)
~4% of reviews
(1.5/5)


Less than approximately 10% of reviews use substantial repetitive phrases between them. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.

from reviews with substantial repetitive phrases

from reviews without substantial repetitive phrases


5.0
3.9


Read more about our Phrase Repetition test.

Pass Overlapping Review History
Reviewers of this product have ALSO reviewed the following products:

Does not include products
from the same brand


Approximately 15% of reviewers have substantial overlapping product review history. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.

from reviewers with substantial overlapping history

from reviewers without a substantial overlapping history


4.4
3.8


Read more about our Overlapping Review History test.

Pass Reviewer Ease
The ease score is the average rating for all reviews that a given reviewer submits. The average ease score for reviewers of this product is 4.1, while the average ease score for reviewers in this category is 4.3.

4.1 Product's Average Ease Score

4.3 Category's Average Ease Score


4.1
4.3


Read more about our Reviewer Ease test.


Pass Incentivized Reviews
On Oct 3, 2016, Amazon prohibited incentivized reviews, however we still test for them since there are still millions in our dataset.

  • <10%
  • Admitted to receiving an incentive
We didn't detect any reviews that used language indicating they were incentivized.
Read more about our Incentivized Reviews test. Check out our study showing that Incentivized Reviewers are much more likely to leave a positive review.

N/A Reviewer Participation
We haven't collected sufficient data to run this test yet. more info