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MIZOO LED Flashlight Torch Adjustable Focus Zoomable Mini Super Bright Torchlight
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From MIZOO
This report was last updated 1/8/2019.
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Report Info:
Note: We only analyze "reviews" and ignore one-tap "ratings".
Report Card
Fail Overall Grade
FAIL Deleted Reviews
FAIL Suspicious Reviewers
FAIL Reviewer Ease
FAIL Word Count Comparison
FAIL Overlapping Review History
WARN Rating Trend
WARN Unverified Purchases
WARN Phrase Repetition
WARN Reviewer Participation
PASS Brand Repeats
PASS Incentivized Reviews
Most Trusted Reviews
We couldn't find any quality reviewsLeast Trusted Reviews
These are wonderful. [Go to full review]
Dec 31, 2018
0%
TRUST
TRUST
- Unverified Purchaser
- Created on a high volume day
- Overrepresented word count (3 words)
- Contains repetitive phrases (show)
- Take-Back Reviewer (41 deleted Reviews; avg. rating: 5.0)
- Overlapping Review History: reviewed 9 of 9 top products
- Overrepresented Participation (posted 345 Reviews)
- Easy Grader (avg. rating: 5.0)
Analysis Details
Fail Deleted Reviews
We discovered a total of 516 deleted Reviews for this product, with an average rating of 5. Even though deleted reviews don't affect the average rating, the fact that action was taken to delete reviews raises some red flags about the integrity of the reviews for the product as whole.
There are a few limitations to keep in mind regarding the Deleted Reviews test:
- We don't have a magic ability to collect every single deleted review; we can only identify reviews as deleted if we collect them on one date and then notice they are no longer visible on a subsequent date.
- We have no information on reviews that were never published in the first place.
- We also don't know why these reviews were removed. It could be action from the platform, personal decision by the review author, part of an entire account closure, even some data error on our part, etc.
Fail Suspicious Reviewers
Never-Verified Reviewers
125 of the 160 reviewers have never written a verified purchase review. This is an excessively large percentage of Never-Verified Reviewers which may indicate unnatural reviews.
Single-Day Reviewers
54 of the 160 reviewers have written multiple reviews but posted all of them on a single day. This is an excessively large percentage of Single-Day Reviewers which may indicate unnatural reviews.
Fail Reviewer Ease
The ease score is the average rating for all reviews that a given reviewer submits. The average ease score for reviewers of this product is 4.9, while the average ease score for reviewers in this category is 4.3. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.
4.9 Product's Average Ease Score
4.3 Category's Average Ease Score
Read more about our Reviewer Ease test.
Fail Word Count Comparison
-
- 95%
- Have an overrepresented word count
In the graph above, we can see the distribution of review word counts for this product and the expected distribution for this category. We see the following 2 groups with a statistically significant greater concentration than what we'd expect to see:In total, we found that 152 reviews (or 95%) are within an overrepresented word count group. These reviews have rated this product an average of 5.0, while all other reviews have rated this product an average of 4.5. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.
Fail Overlapping Review History
Reviewers of this product have ALSO reviewed the following products:
302% also reviewed:
GYY 9 Inch Chef Knife, Professional Kitchen Knife... by Mesaki
224% also reviewed:
EC for iPhone Case Transparent Soft TPU Frame... by EthanChristian
223% also reviewed:
beegod iPhone Case Anti-Scratch Tempered Glass... by beegod
189% also reviewed:
Charing Cable 5 Pack GT ROAD Fast Phone Charger... by GT ROAD
183% also reviewed:
Screen Protector 3D Full Cover Tempered Glass... by
183% also reviewed:
EC Bluetooth Headphones Stereo Design Bluetooth... by EthanChristian
159 of the 160 reviewers have substantial overlapping product review history. These reviewers have rated this product an average of 5.0 while the reviewers who have a more unique product review history rated this product an average of 1.0. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.
Warn Rating Trend
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- 65%
- Created over 1 day
We counted 160 reviews for this product over the span of 3 days, an average of 53.3 reviews per day. If these reviews were created randomly, there would be a 99.9% chance that we would see 70 or fewer reviews on any given day.
However, we see the following 1 day exceeding this threshold:In total, we found that 104 reviews were created on just 1 day. This is an excessively high number of reviews submitted on these high volume days.
Warn Unverified Purchases
-
- 100%
- Unverified Purchases
160 of the 160 total reviews for this product are unverified purchases. This is an excessively large percentage of unverified purchases and it may indicate unnatural reviews.
Unverified purchases may be the result of Kindle Unlimited readers, buyers who didn't pay full price, or reviewers who did not purchase the product at Amazon. Read more about our Unverified Purchases test.
Warn Phrase Repetition
Reviews that contain one of these phrases are NOT necessarily devalued; read more about how this test works here.
Common Phrases in Reviews:
Show MoreShow Less
2 reviews
(5.0/5)
(5.0/5)
2 reviews
(5.0/5)
(5.0/5)
2 reviews
(5.0/5)
(5.0/5)
3 reviews
(5.0/5)
(5.0/5)
2 reviews
(5.0/5)
(5.0/5)
106 of the 160 total reviews for this product use substantial repetitive phrases between them. This is an excessively large percentage which may indicate unnatural reviews.
Warn Reviewer Participation
-
- 48%
- From reviewers with an overrepresented participation
We see the following 1 participation group with a statistically significant greater concentration than what we'd expect to see:In total, we found that 77 reviewers (or 48%) are within an overrepresented participation group. While this is more reviews from overrepresented participation groups than we'd expect to see, these reviews do not appear to have a significant impact on the overall rating.
Pass Brand Repeats
Brand Repeaters
We didn't detect a substantial amount of Brand Repeaters.
Pass Incentivized Reviews
On Oct 3, 2016, Amazon prohibited incentivized reviews, however we still test for them since there are still millions in our dataset.
-
- 0%
- Admitted to receiving an incentive
We didn't detect any reviews that used language indicating they were incentivized.
Read more about our Incentivized Reviews test. Check out our study showing that Incentivized Reviewers are much more likely to leave a positive review.
Read more about our Incentivized Reviews test. Check out our study showing that Incentivized Reviewers are much more likely to leave a positive review.