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Amazon.com > Electronics > Computers & Accessories > Computer Accessories & Peripherals > Cables & Accessories > Cables & Interconnects > Lightning Cables
iPhone Charger, MFi Certified Lightning Cable, 5 Pack 3 FT Extra Long Nylon Braided USB...
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This report was last updated 12/29/2018.
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Report Info:
Note: We only analyze "reviews" and ignore one-tap "ratings".
Report Card
Fail Overall Grade
FAIL Rating Trend
FAIL Unverified Purchases
FAIL Suspicious Reviewers
FAIL Reviewer Ease
FAIL Overlapping Review History
WARN Word Count Comparison
WARN Phrase Repetition
WARN Reviewer Participation
PASS Brand Repeats
PASS Incentivized Reviews
PASS Deleted Reviews
Most Trusted Reviews
We couldn't find any quality reviewsLeast Trusted Reviews
However, I am pleasantly surprised as it charges just as ... [Go to full review]
Dec 28, 2018
0%
TRUST
TRUST
- Unverified Purchaser
- Created on a high volume day
- Overrepresented word count (95 words)
- Contains repetitive phrases (show)
- Never-Verified Reviewer
- Take-Back Reviewer (57 deleted Reviews; avg. rating: 5.0)
- Overlapping Review History: reviewed 5 of 9 top products
- Overrepresented Participation (posted 290 Reviews)
- Easy Grader (avg. rating: 5.0)
Analysis Details
Fail Rating Trend
-
- 99%
- Created over 3 days
We counted 691 reviews for this product over the span of 14 days, an average of 49.4 reviews per day. If these reviews were created randomly, there would be a 99.9% chance that we would see 74 or fewer reviews on any given day.
However, we see the following 3 days exceeding this threshold:In total, we found that 686 reviews were created on just 3 days. The reviews on these high volume days have rated this product an average of 5.0 while reviews from other days have rated this product an average of 1.8. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.
Fail Unverified Purchases
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- 100%
- Unverified Purchases
688 of the 691 total reviews for this product are unverified purchases. The unverified purchasers have rated this product an average of 5.0 while the verified purchasers have rated this product an average of 2.3. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.
Unverified purchases may be the result of Kindle Unlimited readers, buyers who didn't pay full price, or reviewers who did not purchase the product at Amazon. Read more about our Unverified Purchases test.
Fail Suspicious Reviewers
One-Hit Wonders
154 of the 691 reviewers have only reviewed this product. While this is more One-Hit Wonders than we'd expect to see, it does not appear to have a significant impact on the overall rating.
Never-Verified Reviewers
613 of the 691 reviewers have never written a verified purchase review. This is an excessively large percentage of Never-Verified Reviewers which may indicate unnatural reviews.
Single-Day Reviewers
182 of the 691 reviewers have written multiple reviews but posted all of them on a single day. While this is more Single-Day Reviewers than we'd expect to see, it does not appear to have a significant impact on the overall rating.
Fail Reviewer Ease
The ease score is the average rating for all reviews that a given reviewer submits. The average ease score for reviewers of this product is 5, while the average ease score for reviewers in this category is 4.2. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.
5.0 Product's Average Ease Score
4.2 Category's Average Ease Score
Read more about our Reviewer Ease test.
Fail Overlapping Review History
Reviewers of this product have ALSO reviewed the following products:
58% also reviewed:
Burlway001 by Burlway
39% also reviewed:
DeFitch Headphone Adapter 3.5mm Aux Charger... by DeFitch
27% also reviewed:
[2 Pack] DeFitch Galaxy Note8 Screen Protector,... by DeFitch
18% also reviewed:
[2-Pack] Compatible Samsung Galaxy S8 Plus... by NiceFuse
16% also reviewed:
Wireless Bluetooth Headphones-bonsalay Wireless... by bonsalay
14% also reviewed:
USB MIDI Cable Interface MIDI to USB in-Out Cable... by Trvl Fielder
648 of the 691 reviewers have substantial overlapping product review history. These reviewers have rated this product an average of 5.0 while the reviewers who have a more unique product review history rated this product an average of 4.6. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.
Warn Word Count Comparison
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- 88%
- Have an overrepresented word count
In the graph above, we can see the distribution of review word counts for this product and the expected distribution for this category. We see the following 3 groups with a statistically significant greater concentration than what we'd expect to see:In total, we found that 605 reviews (or 88%) are within an overrepresented word count group. This is an excessively high number of reviews in overrepresented word count groups.
Warn Phrase Repetition
Reviews that contain one of these phrases are NOT necessarily devalued; read more about how this test works here.
532 of the 691 total reviews for this product use substantial repetitive phrases between them. This is an excessively large percentage which may indicate unnatural reviews.
Warn Reviewer Participation
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- 58%
- From reviewers with an overrepresented participation
We see the following 1 participation group with a statistically significant greater concentration than what we'd expect to see:In total, we found that 398 reviewers (or 58%) are within an overrepresented participation group. This is an excessively high number of reviewers in overrepresented participation groups.
Pass Brand Repeats
Brand Repeaters
We didn't detect a substantial amount of Brand Repeaters.
Pass Incentivized Reviews
On Oct 3, 2016, Amazon prohibited incentivized reviews, however we still test for them since there are still millions in our dataset.
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- 0%
- Admitted to receiving an incentive
We didn't detect any reviews that used language indicating they were incentivized.
Read more about our Incentivized Reviews test. Check out our study showing that Incentivized Reviewers are much more likely to leave a positive review.
Read more about our Incentivized Reviews test. Check out our study showing that Incentivized Reviewers are much more likely to leave a positive review.
Pass Deleted Reviews
- 0
- Reviews have been deleted
We have not discovered any deleted reviews for this product.
There are a few limitations to keep in mind regarding the Deleted Reviews test:
There are a few limitations to keep in mind regarding the Deleted Reviews test:
- We don't have a magic ability to collect every single deleted review; we can only identify reviews as deleted if we collect them on one date and then notice they are no longer visible on a subsequent date.
- We have no information on reviews that were never published in the first place.
- We also don't know why these reviews were removed. It could be action from the platform, personal decision by the review author, part of an entire account closure, even some data error on our part, etc.