Pure Essential Oils Roller Bottles with Recipe eBook, 6-Pack, Cobalt Blue
More product info
From Pure
Refresh the report to view the most up-to-date data available:
Note: We only analyze "reviews" and ignore one-tap "ratings".
Report Card
Most Trusted Reviews
TRUST
- Verified Purchaser
- Take-Back Reviewer (1 deleted Review; avg. rating: 2.0)
- Critical Reviewer (avg. rating: 3.6)
Least Trusted Reviews
TRUST
- Unverified Purchaser
- Created on a high volume day
- Overrepresented word count (10 words)
- Contains repetitive phrases (show)
- Never-Verified Reviewer
- Take-Back Reviewer (1 deleted Review; avg. rating: 5.0)
- Brand Monogamist (2 of 2 reviews for this brand; avg rating: 5.0)
- Overlapping Review History: reviewed 1 of 9 top products
- Overrepresented Participation (posted 2 Reviews)
- Easy Grader (avg. rating: 5.0)
Analysis Details
We discovered a total of 193 deleted Reviews for this product, with an average rating of 4.9. Even though deleted reviews don't affect the average rating, the fact that action was taken to delete reviews raises some red flags about the integrity of the reviews for the product as whole.
There are a few limitations to keep in mind regarding the Deleted Reviews test:
- We don't have a magic ability to collect every single deleted review; we can only identify reviews as deleted if we collect them on one date and then notice they are no longer visible on a subsequent date.
- We have no information on reviews that were never published in the first place.
- We also don't know why these reviews were removed. It could be action from the platform, personal decision by the review author, part of an entire account closure, even some data error on our part, etc.
-
- 64%
- Created over 26 days
We counted 1,352 reviews for this product over the span of 1,236 days, an average of 1.1 reviews per day. If these reviews were created randomly, there would be a 99.9% chance that we would see 6 or fewer reviews on any given day.
However, we see the following 26 days exceeding this threshold:In total, we found that 870 reviews were created on just 26 days. The reviews on these high volume days have rated this product an average of 4.9 while reviews from other days have rated this product an average of 4.4. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.
828 of the 1,352 total reviews for this product are unverified purchases. The unverified purchasers have rated this product an average of 4.9 while the verified purchasers have rated this product an average of 4.5. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.
Unverified purchases may be the result of Kindle Unlimited readers, buyers who didn't pay full price, or reviewers who did not purchase the product at Amazon. Read more about our Unverified Purchases test.
Brand Loyalists
64 of the 1,352 reviewers have reviewed multiple products but half or more of their reviews are for this brand. This is an excessively large percentage of Brand Loyalists which may indicate unnatural reviews.
One-Hit Wonders
138 of the 1,352 reviewers have only reviewed this product. While this is more One-Hit Wonders than we'd expect to see, the discrepancy in ratings between the One-Hit Wonders and reviewers who have posted more than one review isn't significant enough to rule out the possibility of it being due to random chance.
Never-Verified Reviewers
278 of the 1,352 reviewers have never written a verified purchase review. The Never-Verified Reviewers have rated this product an average of 4.9 while the reviewers who have written at least one verified purchase review rated this product an average of 4.7. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.
Take-Back Reviewers
287 of the 1,352 reviewers have had at least one of their past reviews for another product deleted. This is an excessively large percentage of Take-Back Reviewers which may indicate unnatural reviews.
4.5 Product's Average Ease Score
4.3 Category's Average Ease Score
Read more about our Reviewer Ease test.
12% also reviewed:
4 Blue Glass Spray Bottles - Amazing for DIY... by Pure
9% also reviewed:
Sweet Almond Oil (Organic) - For Skin, Hair and... by Pure Acres Farm
7% also reviewed:
Pure Acres Farm Fractionated Coconut Oil (Liquid)... by
3% also reviewed:
Rose Geranium Essential Oil - 100% Pure... by Healing Solutions
3% also reviewed:
Foundation Makeup Brush Flat Kabuki —... by B M Brush Master
1% also reviewed:
Viva Naturals Organic Cacao Powder, 1lb -... by Viva Naturals
1% also reviewed:
Majestic Pure Fractionated Coconut Oil - Relaxing... by MAJESTIC PURE
1% also reviewed:
URPOWER 2nd Version Essential Oil Diffusers,Aroma... by URPOWER
from the same brand
331 of the 1,352 reviewers have substantial overlapping product review history. These reviewers have rated this product an average of 4.9 while the reviewers who have a more unique product review history rated this product an average of 4.7. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.
-
- 32%
- Have an overrepresented word count
In the graph above, we can see the distribution of review word counts for this product and the expected distribution for this category. We see the following 1 group with a statistically significant greater concentration than what we'd expect to see:In total, we found that 430 reviews (or 32%) are within an overrepresented word count group. While this is more reviews from overrepresented word count groups than we'd expect to see, these reviews do not appear to have a significant impact on the overall rating.
(4.8/5)
(4.9/5)
(4.9/5)
(4.9/5)
(4.7/5)
(4.6/5)
(4.7/5)
(4.1/5)
(4.9/5)
(4.9/5)
342 of the 1,352 total reviews for this product use substantial repetitive phrases between them. This is an excessively large percentage which may indicate unnatural reviews.
-
- 71%
- From reviewers with an overrepresented participation
We see the following 2 participation groups with a statistically significant greater concentration than what we'd expect to see:In total, we found that 955 reviewers (or 71%) are within an overrepresented participation group. This is an excessively high number of reviewers in overrepresented participation groups.
4 of the 1,352 total reviews for this product admitted to receiving a free or discounted product in exchange for a review. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
Read more about our Incentivized Reviews test. Check out our study showing that Incentivized Reviewers are much more likely to leave a positive review.