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REESE'S, Assorted Milk Chocolate White Creme Peanut Butter, Candy, Christmas Gift, 44.1 oz,...
More product info From HERSHEY'S

Amazon Reviews for  REESE'S, Assorted Milk Chocolate White Creme Peanut Butter, Candy, Christmas Gift, 44.1 oz, Bulk Variety Box, 30 Count
Rating:
9,188 Ratings
("Ratings" vs. "Reviews")
10% of potentially unnatural reviews removed (why?)
Adjusted:
8,269 Ratings*




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Report Card

Pass Overall Grade
FAIL Suspicious Reviewers
FAIL Overlapping Review History
PASS Rating Trend
PASS Unverified Purchases
PASS Word Count Comparison
PASS Phrase Repetition
PASS Reviewer Ease
PASS Brand Repeats
PASS Incentivized Reviews
PASS Deleted Reviews
N/A Reviewer Participation

Most Trusted Reviews

Got this to give at a party. Great selection. Fresh. ... [Go to full review]
Dec 18, 2018      
100% TRUST
  • Verified Purchaser
  • Take-Back Reviewer (1 deleted Review; avg. rating: 5.0)
  • Easy Grader (avg. rating: 4.6)


Least Trusted Reviews

Item was delivered approximately 10 minutes ago in a styrofoam ... [Go to full review]
Jul 25, 2018      
0% TRUST
  • Unverified Purchaser
  • Contains repetitive phrases (show)

Reviewer data not yet gathered.


Analysis Details

Fail Suspicious Reviewers

Take-Back Reviewers


Approximately 25% of reviewers have had at least one of their past reviews for another product deleted. The Take-Back Reviewers have rated this product an average of 3.3 while the reviewers who don't have any deleted reviews in their history have rated this product an average of 4.1. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.

from take-back reviewers

from reviewers without previously deleted reviews


3.3
4.1


Read more about our Suspicious Reviewers test.

Fail Overlapping Review History
Reviewers of this product have ALSO reviewed the following products:

Does not include products
from the same brand


Approximately 20% of reviewers have substantial overlapping product review history. These reviewers have rated this product an average of 3.2 while the reviewers who have a more unique product review history rated this product an average of 4.0. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.

from reviewers with substantial overlapping history

from reviewers without a substantial overlapping history


3.2
4.0


Read more about our Overlapping Review History test.

Pass Rating Trend
We didn't notice any signals that would indicate reviews were created unevenly over time.
Read more about our Rating Trend test.

Pass Unverified Purchases

31 of the 9,188 total reviews for this product are unverified purchases. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.

from unverified purchasers

from verified purchases


N/A
3.9


Unverified purchases may be the result of Kindle Unlimited readers, buyers who didn't pay full price, or reviewers who did not purchase the product at Amazon. Read more about our Unverified Purchases test.

Pass Word Count Comparison

  • <10%
  • Have an overrepresented word count
We didn't find any review word count groups that had a statistically significant greater concentration than what we'd expect to see in this category.
Read more about our Word Count Comparison test.

Pass Phrase Repetition
Reviews that contain one of these phrases are NOT necessarily devalued; read more about how this test works here.

Common Phrases in Reviews:
~10% of reviews
(3.7/5)
~7% of reviews
(3.0/5)
~13% of reviews
(3.0/5)
~7% of reviews
(3.0/5)
~7% of reviews
(5.0/5)
~7% of reviews
(4.5/5)
~7% of reviews
(5.0/5)
~13% of reviews
(4.0/5)
~7% of reviews
(4.5/5)
~13% of reviews
(5.0/5)
Show MoreShow Less
Common Phrases in Titles:
~10% of reviews
(2.0/5)
~10% of reviews
(5.0/5)
~10% of reviews
(2.3/5)

  • <10%
  • Used substantial repetitive phrases
Less than approximately 10% of reviews use substantial repetitive phrases between them. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
Read more about our Phrase Repetition test.

Pass Reviewer Ease
The ease score is the average rating for all reviews that a given reviewer submits. The average ease score for reviewers of this product is 4.2, while the average ease score for reviewers in this category is 4.3.

4.2 Product's Average Ease Score

4.3 Category's Average Ease Score


4.2
4.3


Read more about our Reviewer Ease test.


Pass Brand Repeats

Brand Repeaters

We didn't detect a substantial amount of Brand Repeaters.

Pass Incentivized Reviews
On Oct 3, 2016, Amazon prohibited incentivized reviews, however we still test for them since there are still millions in our dataset.

  • <10%
  • Admitted to receiving an incentive
We didn't detect any reviews that used language indicating they were incentivized.
Read more about our Incentivized Reviews test. Check out our study showing that Incentivized Reviewers are much more likely to leave a positive review.

Pass Deleted Reviews
  • 0
  • Reviews have been deleted
We have not discovered any deleted reviews for this product.

There are a few limitations to keep in mind regarding the Deleted Reviews test:
  1. We don't have a magic ability to collect every single deleted review; we can only identify reviews as deleted if we collect them on one date and then notice they are no longer visible on a subsequent date.
  2. We have no information on reviews that were never published in the first place.
  3. We also don't know why these reviews were removed. It could be action from the platform, personal decision by the review author, part of an entire account closure, even some data error on our part, etc.
Read more about our Deleted Reviews test.

N/A Reviewer Participation
We haven't collected sufficient data to run this test yet. more info