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LED Ring Light 6" with Tripod Stand for YouTube Video and Makeup, Mini LED Camera Light with...
More product info From MACTREM

Review Hijacking Alert!
21 reviews are coming from a seemingly different product variation:

Dependable Wiregate Hammock Carabiner Clips Made From Aircraft Grade 7075 Aluminum Alloy 2 or 4... (Example Review )



Learn more about Review Hijacking.
Amazon Reviews for LED Ring Light 6" with Tripod Stand for YouTube Video and Makeup, Mini LED Camera Light with Cell Phone Holder Desktop LED Lamp with 3 Light Modes & 11 Brightness Level (6")
Rating:
1,277 Reviews
2% of potentially unnatural reviews removed (Why?)
Adjusted:
Jump to Report Card


Report Card

Pass Overall Grade
FAIL Deleted Reviews
FAIL Incentivized Reviews
FAIL Suspicious Reviewers
FAIL Overlapping Review History
WARN Rating Trend
PASS Unverified Purchases
PASS Word Count Comparison
PASS Phrase Repetition
PASS Reviewer Ease
PASS Brand Repeats
N/A Reviewer Participation

Most Trusted Reviews

i like the product! it’s bright and easy to assemble. ... [Go to full review]
Oct 3, 2019      
100% TRUST
  • Verified Purchaser
  • Critical Reviewer (avg. rating: 3.0)


Least Trusted Reviews

I honestly don't have anything bad to say about this ... [Go to full review]
Jan 11, 2019      
0% TRUST
  • Verified Purchaser
  • Created on a high volume day
  • One-Hit Wonder
  • Overrepresented Participation (posted 1 review)
  • Easy Grader (avg. rating: 5.0)


Analysis Details

Fail Deleted Reviews

We discovered a total of 10 deleted reviews for this product, with an average rating of 4.8. Even though deleted reviews don't affect the average rating, the fact that action was taken to delete reviews raises some red flags about the integrity of the reviews for the product as whole.

There are a few limitations to keep in mind regarding the Deleted Reviews test:
  1. We don't have a magic ability to collect every single deleted review; we can only identify reviews as deleted if we collect them on one date and then notice they are no longer visible on a subsequent date.
  2. We have no information on reviews that were never published in the first place.
  3. We also don't know why these reviews were removed. It could be action from the platform, personal decision by the review author, part of an entire account closure, even some data error on our part, etc.
Read more about the Deleted Reviews test here.

4.8 average rating of deleted reviews

4.8


Show distribution of deleted reviews

Fail Incentivized Reviews
On Oct 3, 2016, Amazon prohibited incentivized reviews, however we still test for them since there are still millions in our dataset.


Less than approximately 10% of reviews admitted to receiving a free or discounted product in exchange for a review. Incentivized reviews have rated this product an average of 1.0 while reviews that were not incentivized rated this product an average of 4.7. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.

from incentivized reviews

from non-incentivized reviews


1.0
4.7


Read more about our Incentivized Reviews test, or check out our study showing that Incentivized Reviewers are much more likely to leave a positive review.

Fail Suspicious Reviewers

One-Hit Wonders


Approximately 35% of reviewers have only reviewed this product. This is an excessively large percentage of One-Hit Wonders which may indicate unnatural reviews.

from one-hit wonders

from reviewers with more than one review


4.7
4.6


Read more about our Suspicious Reviewers test.

Fail Overlapping Review History
Reviewers of this product have ALSO reviewed the following products:



Less than approximately 10% of reviewers have substantial overlapping product review history. These reviewers have rated this product an average of 3.0 while the reviewers who have a more unique product review history rated this product an average of 4.7. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.

from reviewers with substantial overlapping history

from reviewers without a substantial overlapping history


3.0
4.7


Read more about our Overlapping Review History test.

Warn Rating Trend
There are indications that the reviews may have been created unevenly over time.
Read more about our Rating Trend test.

Pass Unverified Purchases

122 of the 1,277 total reviews for this product are unverified purchases. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.

from unverified purchasers

from verified purchases


N/A
4.6


Unverified purchases may be the result of Kindle Unlimited readers, buyers who didn't pay full price, or reviewers who did not purchase the product at Amazon. Read more about our Unverified Purchases test.

Pass Word Count Comparison

  • <10%
  • Have an overrepresented word count
We didn't find any review word count groups that had a statistically significant greater concentration than what we'd expect to see in this category.
Read more about our Word Count Comparison test.

Pass Phrase Repetition
Reviews that contain one of these phrases are NOT necessarily devalued; read more about how this test works here.

Common Phrases in Reviews:
~6% of reviews
(5.0/5)
~6% of reviews
(4.3/5)
~4% of reviews
(5.0/5)
~4% of reviews
(5.0/5)
~4% of reviews
(5.0/5)
~4% of reviews
(4.0/5)
Show MoreShow Less


Less than approximately 10% of reviews use substantial repetitive phrases between them. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.

from reviews with substantial repetitive phrases

from reviews without substantial repetitive phrases


5.0
4.6


Read more about our Phrase Repetition test.

Pass Reviewer Ease
The ease score is the average rating for all reviews that a given reviewer submits. The average ease score for reviewers of this product is 4.2, while the average ease score for reviewers in this category is 4.2.

4.2 Product's Average Ease Score

4.2 Category's Average Ease Score


4.2
4.2


Read more about our Reviewer Ease test.


Pass Brand Repeats

Brand Repeaters

We didn't detect a substantial amount of Brand Repeaters.

N/A Reviewer Participation
We haven't collected sufficient data to run this test yet. See more


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