Never-Verified Reviewers

• 
• 79%
• have zero verified purchases

257 of the 324 reviewers have never written a verified purchase review. This is an excessively large percentage of Never-Verified Reviewers which may indicate unnatural reviews.

Take-Back Reviewers

• 
• 0%
• have previously deleted reviews

1 of the 324 reviewers have had at least one of their past reviews for another product deleted. While this is more Take-Back Reviewers than we'd expect to see, it does not appear to have a significant impact on the overall rating.

Read more about our Suspicious Reviewers test.

The ease score is the average rating for all reviews that a given reviewer submits. The average ease score for reviewers of this product is 4.9, while the average ease score for reviewers in this category is 4.4. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.

• 9
• Reviews have been deleted

We discovered a total of 9 deleted Reviews for this product, with an average rating of 5. Even though deleted reviews don't affect the average rating, the fact that action was taken to delete reviews raises some red flags about the integrity of the reviews for the product as whole.

There are a few limitations to keep in mind regarding the Deleted Reviews test:

1. We don't have a magic ability to collect every single deleted review; we can only identify reviews as deleted if we collect them on one date and then notice they are no longer visible on a subsequent date.
2. We have no information on reviews that were never published in the first place.
3. We also don't know why these reviews were removed. It could be action from the platform, personal decision by the review author, part of an entire account closure, even some data error on our part, etc.

Read more about our Deleted Reviews test.

Show distribution of deleted reviews

• 
• 94%
• Created over 3 days

We counted 324 reviews for this product over the span of 29 days, an average of 11.2 reviews per day. If these reviews were created randomly, there would be a 99.9% chance that we would see 23 or fewer reviews on any given day.

However, we see the following 3 days exceeding this threshold:

• 191 Reviews on Jul 4, 2018 (Avg. rating: 5.0)
• 71 Reviews on Jul 1, 2018 (Avg. rating: 5.0)
• 42 Reviews on Jun 30, 2018 (Avg. rating: 5.0)

In total, we found that 304 reviews were created on just 3 days. This is an excessively high number of reviews submitted on these high volume days.

Read more about our Rating Trend test.

• 
• 100%
• Unverified Purchases

324 of the 324 total reviews for this product are unverified purchases. This is an excessively large percentage of unverified purchases and it may indicate unnatural reviews.

Unverified purchases may be the result of Kindle Unlimited readers, buyers who didn't pay full price, or reviewers who did not purchase the product at Amazon. Read more about our Unverified Purchases test.

• 
• 84%
• Have an overrepresented word count

In the graph above, we can see the distribution of review word counts for this product and the expected distribution for this category. We see the following 2 groups with a statistically significant greater concentration than what we'd expect to see:

• 26-40 words: 62.0% (Avg. rating: 5.0)
• 41-65 words: 21.6% (Avg. rating: 4.9)

In total, we found that 271 reviews (or 84%) are within an overrepresented word count group. This is an excessively high number of reviews in overrepresented word count groups.

Read more about our Word Count Comparison test.

• 
• 16%
• Used substantial repetitive phrases

53 of the 324 total reviews for this product use substantial repetitive phrases between them. While this is more than we'd expect to see, it does not appear to have a significant impact on the overall rating.

Read more about our Phrase Repetition test.

• 
• 65%
• Substantial overlapping review history

210 of the 324 reviewers have substantial overlapping product review history. While this is more than we'd expect to see, it does not appear to have a significant impact on the overall rating.

Read more about our Overlapping Review History test.

• 
• 97%
• From reviewers with an overrepresented participation

We see the following 2 participation groups with a statistically significant greater concentration than what we'd expect to see:

• Reviewers with 1-5 Reviews: 38.0% (Avg. rating: 5.0)
• Reviewers with 6-15 Reviews: 58.6% (Avg. rating: 5.0)

In total, we found that 313 reviewers (or 97%) are within an overrepresented participation group. This is an excessively high number of reviewers in overrepresented participation groups.

Read more about our Reviewer Participation test.

Brand Repeaters

We didn't detect a substantial amount of Brand Repeaters.

On Oct 3, 2016, Amazon prohibited incentivized reviews, however we still test for them since there are still millions in our dataset.

• 
• 0%
• Admitted to receiving an incentive

We didn't detect any reviews that used language indicating they were incentivized.
Read more about our Incentivized Reviews test. Check out our study showing that Incentivized Reviewers are much more likely to leave a positive review.