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No7 Lift & Luminate Eye Cream - Dark Circles & Puffiness Solution - Shea Butter,...
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From No7
This report was last updated 11/13/2021.
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Report Info:
Note: We only analyze "reviews" and ignore one-tap "ratings".
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Report Card
Fail Overall Grade
FAIL Suspicious Reviewers
FAIL Word Count Comparison
FAIL Phrase Repetition
FAIL Overlapping Review History
PASS Rating Trend
PASS Unverified Purchases
PASS Reviewer Ease
PASS Brand Repeats
PASS Incentivized Reviews
PASS Deleted Reviews
N/A Reviewer Participation
Most Trusted Reviews
I bought this because it has been working for my ... [Go to full review]
Sep 10, 2019
100%
TRUST
TRUST
- Verified Purchaser
Reviewer data not yet gathered.
Least Trusted Reviews
I’ve just started using this product. Easy to use. [Go to full review]
Apr 9, 2019
0%
TRUST
TRUST
- Verified Purchaser
- Overrepresented word count (10 words)
- Contains repetitive phrases (show)
- Overlapping Review History: reviewed 1 of 9 top products
- Easy Grader (avg. rating: 4.9)
Analysis Details
Fail Suspicious Reviewers
One-Hit Wonders
Less than approximately 10% of reviewers have only reviewed this product. The One-Hit Wonders have rated this product an average of 5.0 while the reviewers who have posted more than one review have rated this product an average of 4.2. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.
Take-Back Reviewers
Approximately 20% of reviewers have had at least one of their past reviews for another product deleted. The Take-Back Reviewers have rated this product an average of 4.5 while the reviewers who don't have any deleted reviews in their history have rated this product an average of 4.1. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.
Fail Word Count Comparison
-
- >90%
- Have an overrepresented word count
In the graph above, we can see the distribution of review word counts for this product and the expected distribution for this category. We see the following 2 groups with a statistically significant greater concentration than what we'd expect to see:In total, we found that over approximately 90% are within an overrepresented word count group. These reviews have rated this product an average of 4.3, while all other reviews have rated this product an average of 4.1. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.
Fail Phrase Repetition
Reviews that contain one of these phrases are NOT necessarily devalued; read more about how this test works here.
Common Phrases in Reviews:
~7% of reviews
(5.0/5)
(5.0/5)
~7% of reviews
(5.0/5)
(5.0/5)
Common Phrases in Titles:
~7% of reviews
(5.0/5)
(5.0/5)
Less than approximately 10% of reviews use substantial repetitive phrases between them. These reviewers have rated this product an average of 5.0 while reviews without substantial repetitive phrases rated this product an average of 4.1. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.
Fail Overlapping Review History
Reviewers of this product have ALSO reviewed the following products:
<10% also reviewed:
Rutland 50B Safe Lite Fire Starter Squares, 144... by Rutland Products
<10% also reviewed:
Boots No7 Lift Luminate Triple Action Eye Cream... by Boots
<10% also reviewed:
Boots No7 Protect & Perfect Intense Night... by Boots
<10% also reviewed:
Echo Dot (2nd Generation) - Smart speaker with... by Amazon
Does not include products
from the same brand
from the same brand
Approximately 30% of reviewers have substantial overlapping product review history. These reviewers have rated this product an average of 4.4 while the reviewers who have a more unique product review history rated this product an average of 4.1. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.
Pass Rating Trend
-
- <10%
- Created on high-volume days
We didn't notice any signals that would indicate reviews were created unevenly over time.
Read more about our Rating Trend test.
Read more about our Rating Trend test.
Pass Unverified Purchases
1 of the 938 total reviews for this product are unverified purchases. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
Unverified purchases may be the result of Kindle Unlimited readers, buyers who didn't pay full price, or reviewers who did not purchase the product at Amazon. Read more about our Unverified Purchases test.
Pass Reviewer Ease
The ease score is the average rating for all reviews that a given reviewer submits. The average ease score for reviewers of this product is 4.3, while the average ease score for reviewers in this category is 4.3.
4.3 Product's Average Ease Score
4.3 Category's Average Ease Score
Read more about our Reviewer Ease test.
Pass Brand Repeats
Brand Repeaters
Less than approximately 10% of reviewers have reviewed other products for this brand. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
Pass Incentivized Reviews
On Oct 3, 2016, Amazon prohibited incentivized reviews, however we still test for them since there are still millions in our dataset.
-
- <10%
- Admitted to receiving an incentive
We didn't detect any reviews that used language indicating they were incentivized.
Read more about our Incentivized Reviews test. Check out our study showing that Incentivized Reviewers are much more likely to leave a positive review.
Read more about our Incentivized Reviews test. Check out our study showing that Incentivized Reviewers are much more likely to leave a positive review.
Pass Deleted Reviews
- 0
- Reviews have been deleted
We have not discovered any deleted reviews for this product.
There are a few limitations to keep in mind regarding the Deleted Reviews test:
There are a few limitations to keep in mind regarding the Deleted Reviews test:
- We don't have a magic ability to collect every single deleted review; we can only identify reviews as deleted if we collect them on one date and then notice they are no longer visible on a subsequent date.
- We have no information on reviews that were never published in the first place.
- We also don't know why these reviews were removed. It could be action from the platform, personal decision by the review author, part of an entire account closure, even some data error on our part, etc.