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Zomei 18 Inch Ring Light Dimmable LED with Stand Cell Phone Spring Clip Holder Good for Beauty...
More product info From ZoMei

Review Hijacking Alert!
1 review is coming from a seemingly different product variation:

Zomei Photography Stand for Studio Continuous Lighting Kit LED Light Bulb projector VR Gaming... (Example Review )



Learn more about Review Hijacking.
Amazon Reviews for  Zomei 18 Inch Ring Light Dimmable LED with Stand Cell Phone Spring Clip Holder Good for Beauty Facial Make Up Live Stream Camera Smartphone Youtube Video Shooting
Rating:
16 Ratings
16 Reviews
("Ratings" vs. "Reviews")
75% of potentially unnatural reviews removed (why?)
Adjusted:
View/Edit Adjustment
Jump to Report Card

Report Card

Fail Overall Grade
FAIL Suspicious Reviewers
FAIL Reviewer Ease
WARN Rating Trend
WARN Overlapping Review History
WARN Reviewer Participation
PASS Unverified Purchases
PASS Word Count Comparison
PASS Phrase Repetition
PASS Brand Repeats
PASS Incentivized Reviews
PASS Deleted Reviews

Most Trusted Reviews

It came broken effectively rendering it useless. It's made largely ... [Go to full review]
Jul 23, 2018      
100% TRUST
  • Verified Purchaser
  • Critical Reviewer (avg. rating: 2.8)


Least Trusted Reviews

For a beginner of makeup, it is great and so ... [Go to full review]
Jul 1, 2018      
0% TRUST
  • Verified Purchaser
  • Created on a high volume day
  • Single-Day Reviewer (posted all reviews on Jul 1, 2018)
  • Brand Repeater (5 of 24 reviews for this brand; avg rating: 5.0)
  • Overlapping Review History: reviewed 1 of 9 top products
  • Overrepresented Participation (posted 24 Reviews)
  • Easy Grader (avg. rating: 5.0)


Analysis Details

Fail Suspicious Reviewers

Single-Day Reviewers


10 of the 16 reviewers have written multiple reviews but posted all of them on a single day. This is an excessively large percentage of Single-Day Reviewers which may indicate unnatural reviews.

from single-day reviewers

from non-single-day reviewers


5.0
4.3


Read more about our Suspicious Reviewers test.

Fail Reviewer Ease
The ease score is the average rating for all reviews that a given reviewer submits. The average ease score for reviewers of this product is 4.6, while the average ease score for reviewers in this category is 4.2. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.

4.6 Product's Average Ease Score

4.2 Category's Average Ease Score


4.6
4.2


Read more about our Reviewer Ease test.


Warn Rating Trend

  • 63%
  • Created over 2 days

We counted 16 reviews for this product over the span of 49 days, an average of 0.3 reviews per day. If these reviews were created randomly, there would be a 99.9% chance that we would see 3 or fewer reviews on any given day.

However, we see the following 2 days exceeding this threshold:In total, we found that 10 reviews were created on just 2 days. This is an excessively high number of reviews submitted on these high volume days.

from reviews created on high volume days

from reviews created on normal volume days


5.0
4.3


Read more about our Rating Trend test.

Warn Overlapping Review History
Reviewers of this product have ALSO reviewed the following products:



10 of the 16 reviewers have substantial overlapping product review history. While this is more than we'd expect to see, the discrepancy in ratings between these reviewers and reviewers who have a more unique product review history isn't significant enough to rule out the possibility of it being due to random chance.

from reviewers with substantial overlapping history

from reviewers without a substantial overlapping history


5.0
4.3


Read more about our Overlapping Review History test.

Warn Reviewer Participation

  • 75%
  • From reviewers with an overrepresented participation

We see the following 1 participation group with a statistically significant greater concentration than what we'd expect to see:In total, we found that 12 reviewers (or 75%) are within an overrepresented participation group. This is an excessively high number of reviewers in overrepresented participation groups.

From reviewers with an overrepresented participation

From reviewers with a properly represented participation


4.9
4.3


Read more about our Reviewer Participation test.

Pass Unverified Purchases
  • 0%
  • Unverified Purchases
0 of the 16 total reviews for this product are unverified purchases. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
Unverified purchases may be the result of Kindle Unlimited readers, buyers who didn't pay full price, or reviewers who did not purchase the product at Amazon. Read more about our Unverified Purchases test.

Pass Word Count Comparison

  • 0%
  • Have an overrepresented word count
We didn't find any review word count groups that had a statistically significant greater concentration than what we'd expect to see in this category.
Read more about our Word Count Comparison test.

Pass Phrase Repetition
Reviews that contain one of these phrases are NOT necessarily devalued; read more about how this test works here.

Common Phrases in Reviews:
2 reviews
(5.0/5)
2 reviews
(5.0/5)


1 of the 16 total reviews for this product use substantial repetitive phrases between them. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.

from reviews with substantial repetitive phrases

from reviews without substantial repetitive phrases


5.0
4.7


Read more about our Phrase Repetition test.

Pass Brand Repeats

Brand Repeaters

We didn't detect a substantial amount of Brand Repeaters.

Pass Incentivized Reviews
On Oct 3, 2016, Amazon prohibited incentivized reviews, however we still test for them since there are still millions in our dataset.

  • 0%
  • Admitted to receiving an incentive
We didn't detect any reviews that used language indicating they were incentivized.
Read more about our Incentivized Reviews test. Check out our study showing that Incentivized Reviewers are much more likely to leave a positive review.

Pass Deleted Reviews
  • 0
  • Reviews have been deleted
We have not discovered any deleted reviews for this product.

There are a few limitations to keep in mind regarding the Deleted Reviews test:
  1. We don't have a magic ability to collect every single deleted review; we can only identify reviews as deleted if we collect them on one date and then notice they are no longer visible on a subsequent date.
  2. We have no information on reviews that were never published in the first place.
  3. We also don't know why these reviews were removed. It could be action from the platform, personal decision by the review author, part of an entire account closure, even some data error on our part, etc.
Read more about our Deleted Reviews test.