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Hallmark Reversible Christmas Wrapping Paper Bundle, Plaid (Pack of 3, 120 sq. ft. ttl.)
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From Hallmark
This report was last updated 12/6/2020.
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Report Info:
Note: While Amazon.com claims 4,104 Ratings, we counted 865 Reviews available on their site.
Note: We only analyze "reviews" and ignore one-tap "ratings".
Note: We only analyze "reviews" and ignore one-tap "ratings".
Report Card
Fail Overall Grade
FAIL Deleted Reviews
FAIL Word Count Comparison
FAIL Phrase Repetition
WARN Rating Trend
WARN Suspicious Reviewers
WARN Reviewer Participation
PASS Unverified Purchases
PASS Overlapping Review History
PASS Reviewer Ease
PASS Brand Repeats
PASS Incentivized Reviews
Most Trusted Reviews
This is a 3 1/2 star paper for us.Between "I ... [Go to full review]
Dec 7, 2017
100%
TRUST
TRUST
- Verified Purchaser
- Take-Back Reviewer (86 deleted Reviews; avg. rating: 4.3)
- Brand Repeater (8 of 1424 reviews for this brand; avg rating: 4.3)
- Overlapping Review History: reviewed 2 of 9 top products
- Critical Reviewer (avg. rating: 4.3)
Least Trusted Reviews
Very nice wrapping paper! Heavy, great quality, nice print. [Go to full review]
Dec 14, 2019
0%
TRUST
TRUST
- Verified Purchaser
- Created on a high volume day
- Overrepresented word count (9 words)
- Contains repetitive phrases (show)
- Overrepresented Participation (posted 7 Reviews)
- Critical Reviewer (avg. rating: 3.3)
Analysis Details
Fail Deleted Reviews
We discovered a total of 52 deleted Reviews for this product, with an average rating of 4.8. Even though deleted reviews don't affect the average rating, the fact that action was taken to delete reviews raises some red flags about the integrity of the reviews for the product as whole.
There are a few limitations to keep in mind regarding the Deleted Reviews test:
- We don't have a magic ability to collect every single deleted review; we can only identify reviews as deleted if we collect them on one date and then notice they are no longer visible on a subsequent date.
- We have no information on reviews that were never published in the first place.
- We also don't know why these reviews were removed. It could be action from the platform, personal decision by the review author, part of an entire account closure, even some data error on our part, etc.
Fail Word Count Comparison
-
- 60%
- Have an overrepresented word count
In the graph above, we can see the distribution of review word counts for this product and the expected distribution for this category. We see the following 2 groups with a statistically significant greater concentration than what we'd expect to see:In total, we found that 518 reviews (or 60%) are within an overrepresented word count group. These reviews have rated this product an average of 4.7, while all other reviews have rated this product an average of 4.0. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.
Fail Phrase Repetition
Reviews that contain one of these phrases are NOT necessarily devalued; read more about how this test works here.
Common Phrases in Reviews:
Show MoreShow Less
47 reviews
(4.5/5)
(4.5/5)
17 reviews
(4.7/5)
(4.7/5)
11 reviews
(4.2/5)
(4.2/5)
9 reviews
(5.0/5)
(5.0/5)
21 reviews
(4.0/5)
(4.0/5)
9 reviews
(4.8/5)
(4.8/5)
9 reviews
(4.6/5)
(4.6/5)
Common Phrases in Titles:
12 reviews
(4.7/5)
(4.7/5)
8 reviews
(4.9/5)
(4.9/5)
83 of the 865 total reviews for this product use substantial repetitive phrases between them. These reviewers have rated this product an average of 4.8 while reviews without substantial repetitive phrases rated this product an average of 4.4. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.
Warn Rating Trend
-
- 30%
- Created over 38 days
We counted 865 reviews for this product over the span of 1,469 days, an average of 0.6 reviews per day. If these reviews were created randomly, there would be a 99.9% chance that we would see 4 or fewer reviews on any given day.
However, we see the following 38 days exceeding this threshold:In total, we found that 262 reviews were created on just 38 days. This is an excessively high number of reviews submitted on these high volume days.
Warn Suspicious Reviewers
Take-Back Reviewers
366 of the 865 reviewers have had at least one of their past reviews for another product deleted. While this is more Take-Back Reviewers than we'd expect to see, the discrepancy in ratings between the Take-Back Reviewers and reviewers who don't have any deleted reviews in their history isn't significant enough to rule out the possibility of it being due to random chance.
Warn Reviewer Participation
-
- 63%
- From reviewers with an overrepresented participation
We see the following 3 participation groups with a statistically significant greater concentration than what we'd expect to see:In total, we found that 548 reviewers (or 63%) are within an overrepresented participation group. This is an excessively high number of reviewers in overrepresented participation groups.
Pass Unverified Purchases
16 of the 865 total reviews for this product are unverified purchases. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
Unverified purchases may be the result of Kindle Unlimited readers, buyers who didn't pay full price, or reviewers who did not purchase the product at Amazon. Read more about our Unverified Purchases test.
Pass Overlapping Review History
Reviewers of this product have ALSO reviewed the following products:
2% also reviewed:
Amazon Store Card by Synchrony Bank
2% also reviewed:
Echo Dot (3rd Gen) - Smart speaker with Alexa by Amazon
2% also reviewed:
Echo Dot (2nd Generation) - Smart speaker with... by Amazon
1% also reviewed:
Fire TV Stick bundle with Echo Dot (2nd Gen) -... by Amazon
1% also reviewed:
LiBa PEVA 8G Bathroom Shower Curtain Liner,... by LiBa
1% also reviewed:
Scotch Magic Tape, Invisible, Home Office... by Scotch
1% also reviewed:
SoundHealth Extra Strength Heartburn &... by SoundHealth
1% also reviewed:
Foamily Premium Hypoallergenic Stuffer Pillow... by Foamily
91 of the 865 reviewers have substantial overlapping product review history. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
Pass Reviewer Ease
The ease score is the average rating for all reviews that a given reviewer submits. The average ease score for reviewers of this product is 4.3, while the average ease score for reviewers in this category is 4.4.
4.3 Product's Average Ease Score
4.4 Category's Average Ease Score
Read more about our Reviewer Ease test.
Pass Brand Repeats
Brand Repeaters
27 of the 865 reviewers have reviewed other products for this brand. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
Pass Incentivized Reviews
On Oct 3, 2016, Amazon prohibited incentivized reviews, however we still test for them since there are still millions in our dataset.
-
- 0%
- Admitted to receiving an incentive
We didn't detect any reviews that used language indicating they were incentivized.
Read more about our Incentivized Reviews test. Check out our study showing that Incentivized Reviewers are much more likely to leave a positive review.
Read more about our Incentivized Reviews test. Check out our study showing that Incentivized Reviewers are much more likely to leave a positive review.