To-Do List Formula: A Stress-Free Guide to Creating To-Do Lists That Work!
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From Damon Zahariades Report Feedback
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Warn Overall Grade
FAIL Suspicious Reviewers
WARN Deleted Reviews
WARN Rating Trend
WARN Unverified Purchases
WARN Brand Repeats
WARN Word Count Comparison
WARN Reviewer Participation
PASS Phrase Repetition
PASS Overlapping Review History
PASS Reviewer Ease
PASS Incentivized Reviews
Most Trusted Reviews
This is a good, practical read. Very helpful. [Go to full review]
Oct 9, 2018
- Verified Purchaser
- Contains repetitive phrases (show)
- Easy Grader (avg. rating: 4.8)
Least Trusted Reviews
I’m ready to start this simple task “to do approach”. ... [Go to full review]
Jan 25, 2019
- Unverified Purchaser
- Created on a high volume day
- Overrepresented word count (25 words)
- One-Hit Wonder
- Never-Verified Reviewer
- Overrepresented Participation (posted 1 review)
- Easy Grader (avg. rating: 5.0)
Fail Suspicious Reviewers
151 of the 502 reviewers have only reviewed this product. This is an excessively large percentage of One-Hit Wonders which may indicate unnatural reviews.
142 of the 502 reviewers have never written a verified purchase review. The Never-Verified Reviewers have rated this product an average of 4.7 while the reviewers who have written at least one verified purchase review rated this product an average of 4.5. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.
40 of the 502 reviewers have had at least one of their past reviews for another product deleted. While this is more Take-Back Reviewers than we'd expect to see, it does not appear to have a significant impact on the overall rating.
Warn Deleted Reviews
We discovered a total of 1 deleted review for this product, with an average rating of 5. Even though deleted reviews don't affect the average rating, the fact that action was taken to delete reviews raises some red flags about the integrity of the reviews for the product as whole.
There are a few limitations to keep in mind regarding the Deleted Reviews test:
- We don't have a magic ability to collect every single deleted review; we can only identify reviews as deleted if we collect them on one date and then notice they are no longer visible on a subsequent date.
- We have no information on reviews that were never published in the first place.
- We also don't know why these reviews were removed. It could be action from the platform, personal decision by the review author, part of an entire account closure, even some data error on our part, etc.
5.0 average rating of deleted reviews
Show distribution of deleted reviews
Warn Rating Trend
- Created over 11 days
We counted 502 reviews for this product over the span of 909 days, an average of 0.6 reviews per day. If these reviews were created randomly, there would be a 99.9% chance that we would see 4 or fewer reviews on any given day.
However, we see the following 11 days exceeding this threshold:
Warn Unverified Purchases
368 of the 502 total reviews for this product are unverified purchases. While this is a higher percentage of unverified purchases than we'd expect to see, the discrepancy in ratings between the unverified purchases and verified purchases isn't significant enough to rule out the possibility of it being due to random chance.
Unverified purchases may be the result of Kindle Unlimited readers, buyers who didn't pay full price, or reviewers who did not purchase the product at Amazon. Read more about our Unverified Purchases test.
Warn Brand Repeats
12 of the 502 reviewers have reviewed multiple products but half or more of their reviews are for this brand. While this is more Brand Loyalists than we'd expect to see, the discrepancy in ratings between the Brand Loyalists and non-loyalists isn't significant enough to rule out the possibility of it being due to random chance.
Warn Word Count Comparison
- Have an overrepresented word count
In the graph above, we can see the distribution of review word counts for this product and the expected distribution for this category. We see the following 2 groups with a statistically significant greater concentration than what we'd expect to see:
Warn Reviewer Participation
- From reviewers with an overrepresented participation
We see the following 1 participation group with a statistically significant greater concentration than what we'd expect to see:
Pass Phrase Repetition
Reviews that contain one of these phrases are NOT necessarily devalued; read more about how this test works here.
Common Phrases in Reviews:
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36 of the 502 total reviews for this product use substantial repetitive phrases between them. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
Pass Overlapping Review History
Reviewers of this product have ALSO reviewed the following products:
12 of the 502 reviewers have substantial overlapping product review history. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
Pass Reviewer Ease
The ease score is the average rating for all reviews that a given reviewer submits. The average ease score for reviewers of this product is 4.4, while the average ease score for reviewers in this category is 4.4.
4.4 Product's Average Ease Score
4.4 Category's Average Ease Score
Read more about our Reviewer Ease test.
Pass Incentivized Reviews
On Oct 3, 2016, Amazon prohibited incentivized reviews, however we still test for them since there are still millions in our dataset.
2 of the 502 total reviews for this product admitted to receiving a free or discounted product in exchange for a review. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
Read more about our Incentivized Reviews test, or check out our study showing that Incentivized Reviewers are much more likely to leave a positive review.