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Microfiber Cleaning Cloth: BlizeTec All-Purpose Towels; 5 Color and 2 Size (20 Pack)
More product info From BlizeTec

84% of potentially unnatural reviews removed (why?)
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Last Updated: Dec 27, 2017
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Note: We only analyze "reviews" and ignore one-tap "ratings".

Report Card

Fail Overall Grade
FAIL Unverified Purchases
FAIL Brand Repeats
FAIL Suspicious Reviewers
FAIL Overlapping Review History
FAIL Reviewer Participation
WARN Rating Trend
WARN Reviewer Ease
WARN Phrase Repetition
PASS Word Count Comparison
PASS Incentivized Reviews
PASS Deleted Reviews

Most Trusted Reviews

4/5
Nice towels. Could be just a bit thicker [Go to full review]
Aug 26, 2017      
100% TRUST
  • Verified Purchaser
  • Take-Back Reviewer (1 deleted Review; avg. rating: 5.0)
  • Easy Grader (avg. rating: 4.4)


Least Trusted Reviews

Amazing Quality and one of the best multi purpose towel ... [Go to full review]
Jun 27, 2017      
0% TRUST
  • Unverified Purchaser
  • Created on a high volume day
  • Never-Verified Reviewer
  • Single-Day Reviewer (posted all reviews on Jun 27, 2017)
  • Brand Loyalist (2 of 4 reviews for this brand; avg rating: 5.0)
  • Overlapping Review History: reviewed 1 of 9 top products
  • Overrepresented Participation (posted 4 Reviews)
  • Easy Grader (avg. rating: 5.0)


Analysis Details

Fail Unverified Purchases

60 of the 75 total reviews for this product are unverified purchases. The unverified purchasers have rated this product an average of 4.7 while the verified purchasers have rated this product an average of 3.8. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.

from unverified purchasers

from verified purchases


4.7
3.8


Unverified purchases may be the result of Kindle Unlimited readers, buyers who didn't pay full price, or reviewers who did not purchase the product at Amazon. Read more about our Unverified Purchases test.

Fail Brand Repeats

Brand Loyalists


5 of the 75 reviewers have reviewed multiple products but half or more of their reviews are for this brand. This is an excessively large percentage of Brand Loyalists which may indicate unnatural reviews.

from Brand Loyalists

from Non-Loyalists


5.0
4.5


Brand Monogamists


4 of the 75 reviewers have reviewed multiple products, but only for this brand. This is an excessively large percentage of Brand Monogamists which may indicate unnatural reviews.

from Brand Monogamists

from Non-Monogamists


5.0
4.5


Read more about our Brand Repeats test.

Fail Suspicious Reviewers

Never-Verified Reviewers


19 of the 75 reviewers have never written a verified purchase review. The Never-Verified Reviewers have rated this product an average of 5.0 while the reviewers who have written at least one verified purchase review rated this product an average of 4.3. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.

from never-verified reviewers

from reviewers with at least one verified purchase review


5.0
4.3


Take-Back Reviewers


30 of the 75 reviewers have had at least one of their past reviews for another product deleted. This is an excessively large percentage of Take-Back Reviewers which may indicate unnatural reviews.

from take-back reviewers

from reviewers without previously deleted reviews


4.5
4.5


Single-Day Reviewers


12 of the 75 reviewers have written multiple reviews but posted all of them on a single day. The Single-Day reviewers have rated this product an average of 5.0 while all other reviewers rated this product an average of 4.4. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.

from single-day reviewers

from non-single-day reviewers


5.0
4.4


Read more about our Suspicious Reviewers test.

Fail Overlapping Review History
Reviewers of this product have ALSO reviewed the following products:

Does not include products
from the same brand


22 of the 75 reviewers have substantial overlapping product review history. These reviewers have rated this product an average of 4.9 while the reviewers who have a more unique product review history rated this product an average of 4.4. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.

from reviewers with substantial overlapping history

from reviewers without a substantial overlapping history


4.9
4.4


Read more about our Overlapping Review History test.

Fail Reviewer Participation

  • 33%
  • From reviewers with an overrepresented participation

We see the following 1 participation group with a statistically significant greater concentration than what we'd expect to see:In total, we found that 25 reviewers (or 33%) are within an overrepresented participation group. These reviews have rated this product an average of 4.9, while all other reviews have rated this product an average of 4.3. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.

From reviewers with an overrepresented participation

From reviewers with a properly represented participation


4.9
4.3


Read more about our Reviewer Participation test.

Warn Rating Trend

  • 8%
  • Created over 1 day

We counted 75 reviews for this product over the span of 183 days, an average of 0.4 reviews per day. If these reviews were created randomly, there would be a 99.9% chance that we would see 4 or fewer reviews on any given day.

However, we see the following 1 day exceeding this threshold:In total, we found that 6 reviews were created on just 1 day. Although any days with a larger number of reviews than expected is suspicious, the discrepancy in ratings from reviews created on these high volume days and reviews created on other days isn't significant enough to rule out the possibility of it being due to random chance.

from reviews created on high volume days

from reviews created on normal volume days


4.8
4.5


Read more about our Rating Trend test.

Warn Reviewer Ease
The ease score is the average rating for all reviews that a given reviewer submits. The average ease score for reviewers of this product is 4.5, while the average ease score for reviewers in this category is 4.3. While this discrepancy is rather large, it is not quite large enough to rule out the possibility of it being due random chance.

4.5 Product's Average Ease Score

4.3 Category's Average Ease Score


4.5
4.3


Read more about our Reviewer Ease test.


Warn Phrase Repetition


18 of the 75 total reviews for this product use substantial repetitive phrases between them. This is an excessively large percentage which may indicate unnatural reviews.

from reviews with substantial repetitive phrases

from reviews without substantial repetitive phrases


4.7
4.4


Read more about our Phrase Repetition test.

Pass Word Count Comparison

  • 0%
  • Have an overrepresented word count
We didn't find any review word count groups that had a statistically significant greater concentration than what we'd expect to see in this category.
Read more about our Word Count Comparison test.

Pass Incentivized Reviews
On Oct 3, 2016, Amazon prohibited incentivized reviews, however we still test for them since there are still millions in our dataset.


1 of the 75 total reviews for this product admitted to receiving a free or discounted product in exchange for a review. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.

from incentivized reviews

from non-incentivized reviews


4.0
4.5


Read more about our Incentivized Reviews test. Check out our study showing that Incentivized Reviewers are much more likely to leave a positive review.

Pass Deleted Reviews
  • 0
  • Reviews have been deleted
We have not discovered any deleted reviews for this product.

There are a few limitations to keep in mind regarding the Deleted Reviews test:
  1. We don't have a magic ability to collect every single deleted review; we can only identify reviews as deleted if we collect them on one date and then notice they are no longer visible on a subsequent date.
  2. We have no information on reviews that were never published in the first place.
  3. We also don't know why these reviews were removed. It could be action from the platform, personal decision by the review author, part of an entire account closure, even some data error on our part, etc.
Read more about our Deleted Reviews test.