• 96
• Reviews have been deleted

We discovered a total of 96 deleted Reviews for this product, with an average rating of 4.9. Even though deleted reviews don't affect the average rating, the fact that action was taken to delete reviews raises some red flags about the integrity of the reviews for the product as whole.

There are a few limitations to keep in mind regarding the Deleted Reviews test:

1. We don't have a magic ability to collect every single deleted review; we can only identify reviews as deleted if we collect them on one date and then notice they are no longer visible on a subsequent date.
2. We have no information on reviews that were never published in the first place.
3. We also don't know why these reviews were removed. It could be action from the platform, personal decision by the review author, part of an entire account closure, even some data error on our part, etc.

Read more about our Deleted Reviews test.

Show distribution of deleted reviews

• 
• 54%
• Created over 13 days

We counted 139 reviews for this product over the span of 400 days, an average of 0.3 reviews per day. If these reviews were created randomly, there would be a 99.9% chance that we would see 3 or fewer reviews on any given day.

However, we see the following 13 days exceeding this threshold:

• 13 Reviews on May 30, 2017 (Avg. rating: 5.0)
• 10 Reviews on Jun 13, 2017 (Avg. rating: 4.8)
• 6 Reviews on Jun 27, 2017 (Avg. rating: 5.0)
• 6 Reviews on May 22, 2017 (Avg. rating: 4.5)
• 6 Reviews on Aug 24, 2017 (Avg. rating: 3.3)
• 5 Reviews on May 23, 2017 (Avg. rating: 5.0)
• 5 Reviews on May 29, 2017 (Avg. rating: 5.0)
• 4 Reviews on May 17, 2017 (Avg. rating: 5.0)
• 4 Reviews on May 19, 2017 (Avg. rating: 5.0)
• 4 Reviews on Jun 9, 2017 (Avg. rating: 5.0)
• 4 Reviews on Jun 21, 2017 (Avg. rating: 5.0)
• 4 Reviews on Aug 23, 2017 (Avg. rating: 5.0)
• 4 Reviews on May 25, 2017 (Avg. rating: 4.5)
Show All

In total, we found that 75 reviews were created on just 13 days. The reviews on these high volume days have rated this product an average of 4.8 while reviews from other days have rated this product an average of 3.8. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.

Read more about our Rating Trend test.

Brand Repeaters

• 
• 72%
• Reviewed other products from this brand

100 of the 139 reviewers have reviewed other products for this brand. This is an excessively large percentage of Brand Repeaters which may indicate unnatural reviews.

Brand Loyalists

• 
• 11%
• Reviewed mostly products from this brand

15 of the 139 reviewers have reviewed multiple products but half or more of their reviews are for this brand. This is an excessively large percentage of Brand Loyalists which may indicate unnatural reviews.

Read more about our Brand Repeats test.

One-Hit Wonders

• 
• 1%
• have only posted one review

2 of the 139 reviewers have only reviewed this product. The One-Hit Wonders have rated this product an average of 1.0 while the reviewers who have posted more than one review have rated this product an average of 4.4. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.

Take-Back Reviewers

• 
• 68%
• have previously deleted reviews

95 of the 139 reviewers have had at least one of their past reviews for another product deleted. The Take-Back Reviewers have rated this product an average of 4.8 while the reviewers who don't have any deleted reviews in their history have rated this product an average of 3.3. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.

Read more about our Suspicious Reviewers test.

The ease score is the average rating for all reviews that a given reviewer submits. The average ease score for reviewers of this product is 4.4, while the average ease score for reviewers in this category is 4.3. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.

• 
• 50%
• Substantial overlapping review history

69 of the 139 reviewers have substantial overlapping product review history. These reviewers have rated this product an average of 4.8 while the reviewers who have a more unique product review history rated this product an average of 3.8. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.

Read more about our Overlapping Review History test.

On Oct 3, 2016, Amazon prohibited incentivized reviews, however we still test for them since there are still millions in our dataset.

• 
• 5%
• Admitted to receiving an incentive

7 of the 139 total reviews for this product admitted to receiving a free or discounted product in exchange for a review. This is more than we would expect see; the presences of at least one incentivized review indicates that there may be more, since not all reviewers will disclose that they had received an incentive to post a review.

Read more about our Incentivized Reviews test. Check out our study showing that Incentivized Reviewers are much more likely to leave a positive review.

• 
• 26%
• Used substantial repetitive phrases

36 of the 139 total reviews for this product use substantial repetitive phrases between them. While this is more than we'd expect to see, it does not appear to have a significant impact on the overall rating.

Read more about our Phrase Repetition test.

• 
• 65%
• From reviewers with an overrepresented participation

We see the following 2 participation groups with a statistically significant greater concentration than what we'd expect to see:

• Reviewers with 6-15 Reviews: 37.4% (Avg. rating: 4.3)
• Reviewers with 16-30 Reviews: 27.3% (Avg. rating: 4.5)

In total, we found that 90 reviewers (or 65%) are within an overrepresented participation group. This is an excessively high number of reviewers in overrepresented participation groups.

Read more about our Reviewer Participation test.

• 
• 8%
• Unverified Purchases

11 of the 139 total reviews for this product are unverified purchases. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.

Unverified purchases may be the result of Kindle Unlimited readers, buyers who didn't pay full price, or reviewers who did not purchase the product at Amazon. Read more about our Unverified Purchases test.

• 
• 0%
• Have an overrepresented word count

We didn't find any review word count groups that had a statistically significant greater concentration than what we'd expect to see in this category.
Read more about our Word Count Comparison test.