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All-new Echo (2nd Generation) with improved sound, powered by Dolby, and a new design – Charcoal... From Amazon Report Feedback

Pass Reviews likely natural*

Original:

23,580 Reviews

Adjusted:

17,449 Reviews

Rank in: Amazon Devices
100%
100%

How is this calculated
Report Last Updated: Apr 17, 2018

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Report Card

Click a test to jump to details

FAIL Deleted Reviews
FAIL Brand Repeats
WARN Rating Trend
WARN Suspicious Reviewers
WARN Word Count Comparison
WARN Phrase Repetition
PASS Unverified Purchases
PASS Overlapping Review History
PASS Reviewer Ease
PASS Skewed Helpfulness
PASS Incentivized Reviews
N/A Reviewer Participation
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Most Trusted Reviews

She rarely hears us correctly, and randomly through the day ... [Go to full review]
Apr 11, 2018      
100% TRUST
  • Verified Purchaser
  • Critical Reviewer (avg. rating: 1.0)


Least Trusted Reviews

Great product! Wife loves it. [Go to full review]
Jan 11, 2018      
0% TRUST
  • Unverified Purchaser
  • Created on a high volume day
  • Overrepresented word count (5 words)
  • One-Hit Wonder
  • Never-Verified Reviewer
  • Overrepresented Participation (posted 1 review)
  • Easy Grader (avg. rating: 5.0)


Analysis Details


Fail Deleted Reviews

We discovered a total of 547 deleted reviews for this product, with an average rating of 4.4. Even though deleted reviews don't affect the average rating, the fact that action was taken to delete reviews raises some red flags about the integrity of the reviews for the product as whole.

4.4 average rating of deleted reviews

4.4



Read more about our Deleted Reviews test.

Fail Brand Repeats

Brand Monogamists


Less than approximately 10% of reviewers have reviewed multiple products, but only for this brand. This is an excessively large percentage of Brand Monogamists which may indicate unnatural reviews.

from Brand Monogamists

from Non-Monogamists


5.0
4.5


Read more about our Brand Repeats test.

Warn Rating Trend
It appears that several reviews were created during just a short period of time.
Read more about our Rating Trend test.

Warn Suspicious Reviewers

One-Hit Wonders


Approximately 20% of reviewers have only reviewed this product. While this is more One-Hit Wonders than we'd expect to see, it does not appear to have a significant impact on the overall rating.

from one-hit wonders

from reviewers with more than one review


4.1
4.6


Take-Back Reviewers


Less than approximately 10% of reviewers have had at least one of their past reviews for another product deleted. While this is more Take-Back Reviewers than we'd expect to see, it does not appear to have a significant impact on the overall rating.

from take-back reviewers

from reviewers without previously deleted reviews


4.3
4.5


Read more about our Suspicious Reviewers test.

Warn Word Count Comparison

  • >90%
  • Have an overrepresented word count

In the graph above, we can see the distribution of review word counts for this product and the expected distribution for this category. We see the following 2 groups with a statistically significant greater concentration than what we'd expect to see:In total, we found that over approximately 90% are within an overrepresented word count group. This is an excessively high number of reviews in overrepresented word count groups.

from reviews with an overrepresented word count

from reviews with a properly represented word count


4.5
4.5


Read more about our Word Count Comparison test.

Warn Phrase Repetition
Reviews that contain one of these phrases are NOT necessarily devalued; read more about how this test works here.

Common Phrases in Reviews:
~6% of reviews
~6% of reviews
~4% of reviews
~4% of reviews
~4% of reviews
~4% of reviews
~6% of reviews
~4% of reviews
~4% of reviews
Show MoreShow Less
Common Phrases in Titles:
~4% of reviews


Approximately 20% of reviews use substantial repetitive phrases between them. This is an excessively large percentage which may indicate unnatural reviews.

from reviews with substantial repetitive phrases

from reviews without substantial repetitive phrases


4.6
4.5


Read more about our Phrase Repetition test.

Pass Unverified Purchases

498 of the 23,580 total reviews for this product are unverified purchases. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.

from unverified purchasers

from verified purchases


N/A
4.5


Unverified purchases may be the result of Kindle Unlimited readers, buyers who didn't pay full price, or reviewers who did not purchase the product at Amazon. Read more about our Unverified Purchases test.

Pass Overlapping Review History
Does not include products
from the same brand


Approximately 25% of reviewers have substantial overlapping product review history. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.

from reviewers with substantial overlapping history

from reviewers without a substantial overlapping history


4.7
4.5


Read more about our Overlapping Review History test.

Pass Reviewer Ease
The ease score is the average rating for all reviews that a given reviewer submits. The average ease score for reviewers of this product is 4.2, while the average ease score for reviewers in this category is 4.2.

4.2 Product's Average Ease Score

4.2 Category's Average Ease Score


4.2
4.2


Read more about our Reviewer Ease test.


Pass Skewed Helpfulness
We examined the average net helpfulness score of negative reviews against the average net helpfulness score of positive reviews. The net helpfulness score is the number of times a review has been marked as helpful minus the number of times a review has been marked as unhelpful. We could not find any statistically significant difference in average net helpfulness score between the negative reviews and positive reviews.

0.0 average net helpfulness for positive reviews

0.0 average net helpfulness for negative reviews


Read more about our Skewed Helpfulness test.


Pass Incentivized Reviews
On Oct 3, 2016, Amazon prohibited incentivized reviews, however we still test for them since there are still millions in our dataset.

  • <10%
  • Admitted to receiving an incentive
We didn't detect any reviews that used language indicating they were incentivized.
Read more about our Incentivized Reviews test, or check out our study showing that Incentivized Reviewers are much more likely to leave a positive review.

N/A Reviewer Participation
We haven't collected sufficient data to run this test yet. See more