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Pure Enrichment Baby Cloud Portable Sound Machine and Color-Changing Night Light - Plays 15...
More product info From Pure Enrichment

Amazon Reviews for  Pure Enrichment Baby Cloud Portable Sound Machine and Color-Changing Night Light - Plays 15 Soothing Sounds Including 5 Nature Sounds and 10 Lullabies to Create a Relaxing Ambiance for Your Baby
Rating:
425 Ratings
260 Reviews
("Ratings" vs. "Reviews")
27% of potentially unnatural reviews removed (why?)
Adjusted:
View/Edit Adjustment
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Report Info:
Last Updated: Jul 31, 2020
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Note: While Amazon.com claims 425 Ratings, we counted 260 Reviews available on their site.
Note: We only analyze "reviews" and ignore one-tap "ratings".

Report Card

Fail Overall Grade
FAIL Deleted Reviews
FAIL Rating Trend
FAIL Phrase Repetition
FAIL Reviewer Participation
PASS Unverified Purchases
PASS Word Count Comparison
PASS Suspicious Reviewers
PASS Overlapping Review History
PASS Reviewer Ease
PASS Brand Repeats
PASS Incentivized Reviews

Most Trusted Reviews

n The reason I gave it 4 instead of five ... [Go to full review]
Feb 17, 2020      
100% TRUST
  • Verified Purchaser
  • Take-Back Reviewer (2 deleted Reviews; avg. rating: 5.0)
  • Easy Grader (avg. rating: 4.3)


Least Trusted Reviews

n This cloud is the best thing we've purchased to ... [Go to full review]
Jul 16, 2020      
0% TRUST
  • Verified Purchaser
  • Created on a high volume day
  • Contains repetitive phrases (show)
  • Overrepresented Participation (posted 11 Reviews)
  • Critical Reviewer (avg. rating: 1.6)


Analysis Details

Fail Deleted Reviews

We discovered a total of 130 deleted Reviews for this product, with an average rating of 4.1. Even though deleted reviews don't affect the average rating, the fact that action was taken to delete reviews raises some red flags about the integrity of the reviews for the product as whole.

There are a few limitations to keep in mind regarding the Deleted Reviews test:
  1. We don't have a magic ability to collect every single deleted review; we can only identify reviews as deleted if we collect them on one date and then notice they are no longer visible on a subsequent date.
  2. We have no information on reviews that were never published in the first place.
  3. We also don't know why these reviews were removed. It could be action from the platform, personal decision by the review author, part of an entire account closure, even some data error on our part, etc.
Read more about our Deleted Reviews test.

4.1 average rating of deleted reviews

4.1


Show distribution of deleted reviews

Fail Rating Trend

  • 22%
  • Created over 12 days

We counted 260 reviews for this product over the span of 1,139 days, an average of 0.2 reviews per day. If these reviews were created randomly, there would be a 99.9% chance that we would see 3 or fewer reviews on any given day.

However, we see the following 12 days exceeding this threshold:In total, we found that 56 reviews were created on just 12 days. The reviews on these high volume days have rated this product an average of 4.8 while reviews from other days have rated this product an average of 4.4. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.

from reviews created on high volume days

from reviews created on normal volume days


4.8
4.4


Read more about our Rating Trend test.

Fail Phrase Repetition
Reviews that contain one of these phrases are NOT necessarily devalued; read more about how this test works here.

Common Phrases in Reviews:
4 reviews
(5.0/5)
4 reviews
(5.0/5)
4 reviews
(4.0/5)
8 reviews
(4.5/5)
4 reviews
(5.0/5)
3 reviews
(4.7/5)
3 reviews
(4.7/5)
4 reviews
(5.0/5)
4 reviews
(5.0/5)
2 reviews
(4.0/5)
Show MoreShow Less
Common Phrases in Titles:
2 reviews
(5.0/5)
2 reviews
(5.0/5)


21 of the 260 total reviews for this product use substantial repetitive phrases between them. These reviewers have rated this product an average of 5.0 while reviews without substantial repetitive phrases rated this product an average of 4.4. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.

from reviews with substantial repetitive phrases

from reviews without substantial repetitive phrases


5.0
4.4


Read more about our Phrase Repetition test.

Fail Reviewer Participation

  • 79%
  • From reviewers with an overrepresented participation

We see the following 2 participation groups with a statistically significant greater concentration than what we'd expect to see:In total, we found that 205 reviewers (or 79%) are within an overrepresented participation group. These reviews have rated this product an average of 4.5, while all other reviews have rated this product an average of 4.2. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.

From reviewers with an overrepresented participation

From reviewers with a properly represented participation


4.5
4.2


Read more about our Reviewer Participation test.

Pass Unverified Purchases

45 of the 260 total reviews for this product are unverified purchases. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.

from unverified purchasers

from verified purchases


4.4
4.5


Unverified purchases may be the result of Kindle Unlimited readers, buyers who didn't pay full price, or reviewers who did not purchase the product at Amazon. Read more about our Unverified Purchases test.

Pass Word Count Comparison

  • 0%
  • Have an overrepresented word count
We didn't find any review word count groups that had a statistically significant greater concentration than what we'd expect to see in this category.
Read more about our Word Count Comparison test.

Pass Suspicious Reviewers

One-Hit Wonders


23 of the 260 reviewers have only reviewed this product. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.

from one-hit wonders

from reviewers with more than one review


4.5
4.5


Never-Verified Reviewers


13 of the 260 reviewers have never written a verified purchase review. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.

from never-verified reviewers

from reviewers with at least one verified purchase review


4.5
4.5


Take-Back Reviewers


53 of the 260 reviewers have had at least one of their past reviews for another product deleted. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.

from take-back reviewers

from reviewers without previously deleted reviews


4.4
4.5


Single-Day Reviewers


5 of the 260 reviewers have written multiple reviews but posted all of them on a single day. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.

from single-day reviewers

from non-single-day reviewers


4.2
4.5


Read more about our Suspicious Reviewers test.

Pass Overlapping Review History
Reviewers of this product have ALSO reviewed the following products:



7 of the 260 reviewers have substantial overlapping product review history. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.

from reviewers with substantial overlapping history

from reviewers without a substantial overlapping history


4.7
4.5


Read more about our Overlapping Review History test.

Pass Reviewer Ease
The ease score is the average rating for all reviews that a given reviewer submits. The average ease score for reviewers of this product is 4.3, while the average ease score for reviewers in this category is 4.2. While this discrepancy is rather large, it is not quite large enough to rule out the possibility of it being due random chance.

4.3 Product's Average Ease Score

4.2 Category's Average Ease Score


4.3
4.2


Read more about our Reviewer Ease test.


Pass Brand Repeats

Brand Repeaters


5 of the 260 reviewers have reviewed other products for this brand. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.

from Brand Repeaters

from Non-Repeaters


4.8
4.5


Read more about our Brand Repeats test.

Pass Incentivized Reviews
On Oct 3, 2016, Amazon prohibited incentivized reviews, however we still test for them since there are still millions in our dataset.

  • 0%
  • Admitted to receiving an incentive
We didn't detect any reviews that used language indicating they were incentivized.
Read more about our Incentivized Reviews test. Check out our study showing that Incentivized Reviewers are much more likely to leave a positive review.