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Active Wow Hair Growth Conditioner - DHT Blockers with Argan Oil & Organic Botanicals, 16 Fl Oz
More product info From Active Wow

Amazon Reviews for  Active Wow Hair Growth Conditioner - DHT Blockers with Argan Oil & Organic Botanicals, 16 Fl Oz
Rating:
368 Ratings
77 Reviews
("Ratings" vs. "Reviews")
5% of potentially unnatural reviews removed (why?)
Adjusted:
View/Edit Adjustment
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Report Info:
Last Updated: Aug 25, 2021
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Note: While Amazon.com claims 368 Ratings, we counted 77 Reviews available on their site.
Note: We only analyze "reviews" and ignore one-tap "ratings".

Report Card

Pass Overall Grade
FAIL Deleted Reviews
FAIL Brand Repeats
WARN Phrase Repetition
WARN Reviewer Participation
PASS Rating Trend
PASS Unverified Purchases
PASS Word Count Comparison
PASS Suspicious Reviewers
PASS Overlapping Review History
PASS Reviewer Ease
PASS Incentivized Reviews

Most Trusted Reviews

I like this but I didn’t notice a reduction in ... [Go to full review]
Oct 22, 2018      
100% TRUST
  • Verified Purchaser
  • Take-Back Reviewer (2 deleted Reviews; avg. rating: 5.0)
  • Brand Repeater (2 of 67 reviews for this brand; avg rating: 4.5)
  • Overlapping Review History: reviewed 1 of 9 top products
  • Easy Grader (avg. rating: 4.5)


Least Trusted Reviews

Love how this conditioner smells. It also feels great. The ... [Go to full review]
Sep 9, 2019      
0% TRUST
  • Unverified Purchaser
  • Brand Repeater (2 of 5 reviews for this brand; avg rating: 5.0)
  • Overrepresented Participation (posted 5 Reviews)
  • Critical Reviewer (avg. rating: 4.2)


Analysis Details

Fail Deleted Reviews

We discovered a total of 74 deleted Reviews for this product, with an average rating of 4.5. Even though deleted reviews don't affect the average rating, the fact that action was taken to delete reviews raises some red flags about the integrity of the reviews for the product as whole.

There are a few limitations to keep in mind regarding the Deleted Reviews test:
  1. We don't have a magic ability to collect every single deleted review; we can only identify reviews as deleted if we collect them on one date and then notice they are no longer visible on a subsequent date.
  2. We have no information on reviews that were never published in the first place.
  3. We also don't know why these reviews were removed. It could be action from the platform, personal decision by the review author, part of an entire account closure, even some data error on our part, etc.
Read more about our Deleted Reviews test.

4.5 average rating of deleted reviews

4.5


Show distribution of deleted reviews

Fail Brand Repeats

Brand Loyalists


4 of the 77 reviewers have reviewed multiple products but half or more of their reviews are for this brand. This is an excessively large percentage of Brand Loyalists which may indicate unnatural reviews.

from Brand Loyalists

from Non-Loyalists


4.0
4.0


Read more about our Brand Repeats test.

Warn Phrase Repetition
Reviews that contain one of these phrases are NOT necessarily devalued; read more about how this test works here.

Common Phrases in Reviews:
7 reviews
(3.4/5)
2 reviews
(3.5/5)
2 reviews
(5.0/5)
2 reviews
(5.0/5)
2 reviews
(5.0/5)
2 reviews
(5.0/5)
2 reviews
(4.0/5)
2 reviews
(3.5/5)
2 reviews
(3.0/5)
2 reviews
(5.0/5)
Show MoreShow Less
Common Phrases in Titles:
3 reviews
(3.7/5)
2 reviews
(5.0/5)


13 of the 77 total reviews for this product use substantial repetitive phrases between them. While this is more than we'd expect to see, the discrepancy in ratings between the these reviews and reviews without substantial repetitive phrases isn't significant enough to rule out the possibility of it being due to random chance.

from reviews with substantial repetitive phrases

from reviews without substantial repetitive phrases


4.4
4.0


Read more about our Phrase Repetition test.

Warn Reviewer Participation

  • 66%
  • From reviewers with an overrepresented participation

We see the following 2 participation groups with a statistically significant greater concentration than what we'd expect to see:In total, we found that 51 reviewers (or 66%) are within an overrepresented participation group. This is an excessively high number of reviewers in overrepresented participation groups.

From reviewers with an overrepresented participation

From reviewers with a properly represented participation


3.9
4.3


Read more about our Reviewer Participation test.

Pass Rating Trend

  • 0%
  • Created over 2 days
We counted 77 reviews for this product over the span of 1,404 days, an average of 0.1 reviews per day. If these reviews were created randomly, there would be a 99.9% chance that we would see 2 or fewer reviews on any given day.

However, we see the following 2 days exceeding this threshold:In total, we found that 0 reviews were created on just 2 days. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
Read more about our Rating Trend test.

Pass Unverified Purchases

7 of the 77 total reviews for this product are unverified purchases. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.

from unverified purchasers

from verified purchases


4.4
4.0


Unverified purchases may be the result of Kindle Unlimited readers, buyers who didn't pay full price, or reviewers who did not purchase the product at Amazon. Read more about our Unverified Purchases test.

Pass Word Count Comparison

  • 0%
  • Have an overrepresented word count
We didn't find any review word count groups that had a statistically significant greater concentration than what we'd expect to see in this category.
Read more about our Word Count Comparison test.

Pass Suspicious Reviewers

One-Hit Wonders


2 of the 77 reviewers have only reviewed this product. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.

from one-hit wonders

from reviewers with more than one review


3.5
4.0


Never-Verified Reviewers


1 of the 77 reviewers have never written a verified purchase review. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.

from never-verified reviewers

from reviewers with at least one verified purchase review


2.0
4.1


Take-Back Reviewers


19 of the 77 reviewers have had at least one of their past reviews for another product deleted. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.

from take-back reviewers

from reviewers without previously deleted reviews


4.4
3.9


Single-Day Reviewers


1 of the 77 reviewers have written multiple reviews but posted all of them on a single day. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.

from single-day reviewers

from non-single-day reviewers


5.0
4.0


Read more about our Suspicious Reviewers test.

Pass Overlapping Review History
Reviewers of this product have ALSO reviewed the following products:

4% also reviewed:
Amazon Store Card by Synchrony Bank



14 of the 77 reviewers have substantial overlapping product review history. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.

from reviewers with substantial overlapping history

from reviewers without a substantial overlapping history


4.2
4.0


Read more about our Overlapping Review History test.

Pass Reviewer Ease
The ease score is the average rating for all reviews that a given reviewer submits. The average ease score for reviewers of this product is 4.2, while the average ease score for reviewers in this category is 4.3.

4.2 Product's Average Ease Score

4.3 Category's Average Ease Score


4.2
4.3


Read more about our Reviewer Ease test.


Pass Incentivized Reviews
On Oct 3, 2016, Amazon prohibited incentivized reviews, however we still test for them since there are still millions in our dataset.

  • 0%
  • Admitted to receiving an incentive
We didn't detect any reviews that used language indicating they were incentivized.
Read more about our Incentivized Reviews test. Check out our study showing that Incentivized Reviewers are much more likely to leave a positive review.