Active Wow Hair Growth Conditioner - DHT Blockers with Argan Oil & Organic Botanicals, 16 Fl Oz
More product info
From Active Wow
Refresh the report to view the most up-to-date data available:
Note: We only analyze "reviews" and ignore one-tap "ratings".
Report Card
Most Trusted Reviews
TRUST
- Verified Purchaser
- Take-Back Reviewer (2 deleted Reviews; avg. rating: 5.0)
- Brand Repeater (2 of 67 reviews for this brand; avg rating: 4.5)
- Overlapping Review History: reviewed 1 of 9 top products
- Easy Grader (avg. rating: 4.5)
Least Trusted Reviews
TRUST
- Unverified Purchaser
- Brand Repeater (2 of 5 reviews for this brand; avg rating: 5.0)
- Overrepresented Participation (posted 5 Reviews)
- Critical Reviewer (avg. rating: 4.2)
Analysis Details
We discovered a total of 74 deleted Reviews for this product, with an average rating of 4.5. Even though deleted reviews don't affect the average rating, the fact that action was taken to delete reviews raises some red flags about the integrity of the reviews for the product as whole.
There are a few limitations to keep in mind regarding the Deleted Reviews test:
- We don't have a magic ability to collect every single deleted review; we can only identify reviews as deleted if we collect them on one date and then notice they are no longer visible on a subsequent date.
- We have no information on reviews that were never published in the first place.
- We also don't know why these reviews were removed. It could be action from the platform, personal decision by the review author, part of an entire account closure, even some data error on our part, etc.
Brand Loyalists
4 of the 77 reviewers have reviewed multiple products but half or more of their reviews are for this brand. This is an excessively large percentage of Brand Loyalists which may indicate unnatural reviews.
13 of the 77 total reviews for this product use substantial repetitive phrases between them. While this is more than we'd expect to see, the discrepancy in ratings between the these reviews and reviews without substantial repetitive phrases isn't significant enough to rule out the possibility of it being due to random chance.
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- 66%
- From reviewers with an overrepresented participation
We see the following 2 participation groups with a statistically significant greater concentration than what we'd expect to see:In total, we found that 51 reviewers (or 66%) are within an overrepresented participation group. This is an excessively high number of reviewers in overrepresented participation groups.
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- 0%
- Created over 2 days
However, we see the following 2 days exceeding this threshold:In total, we found that 0 reviews were created on just 2 days. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
Read more about our Rating Trend test.
7 of the 77 total reviews for this product are unverified purchases. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
Unverified purchases may be the result of Kindle Unlimited readers, buyers who didn't pay full price, or reviewers who did not purchase the product at Amazon. Read more about our Unverified Purchases test.
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- 0%
- Have an overrepresented word count
Read more about our Word Count Comparison test.
One-Hit Wonders
2 of the 77 reviewers have only reviewed this product. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
Never-Verified Reviewers
1 of the 77 reviewers have never written a verified purchase review. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
Take-Back Reviewers
19 of the 77 reviewers have had at least one of their past reviews for another product deleted. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
Single-Day Reviewers
1 of the 77 reviewers have written multiple reviews but posted all of them on a single day. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
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from the same brand
14 of the 77 reviewers have substantial overlapping product review history. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
4.2 Product's Average Ease Score
4.3 Category's Average Ease Score
Read more about our Reviewer Ease test.
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- 0%
- Admitted to receiving an incentive
Read more about our Incentivized Reviews test. Check out our study showing that Incentivized Reviewers are much more likely to leave a positive review.