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Argan Oil Color Safe Shampoo for Beautiful Hair Natural Hair Care with Jojoba Avocado Almond Peach...
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From Maple Holistics
This report was last updated 4/11/2020.
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Report Info:
Note: We only analyze "reviews" and ignore one-tap "ratings".
Top products in Shampoos with authentic reviews:
Report Card
Warn Overall Grade
FAIL Deleted Reviews
FAIL Phrase Repetition
FAIL Reviewer Participation
WARN Rating Trend
WARN Brand Repeats
WARN Suspicious Reviewers
PASS Unverified Purchases
PASS Word Count Comparison
PASS Overlapping Review History
PASS Reviewer Ease
PASS Incentivized Reviews
Most Trusted Reviews
A pea sized drop was enough to lather and wash ... [Go to full review]
Dec 5, 2018
100%
TRUST
TRUST
- Verified Purchaser
- Take-Back Reviewer (4 deleted Reviews; avg. rating: 4.0)
- Brand Repeater (2 of 87 reviews for this brand; avg rating: 5.0)
- Overlapping Review History: reviewed 1 of 9 top products
- Easy Grader (avg. rating: 4.8)
Least Trusted Reviews
All these products are absolutely amazing. They are natural and ... [Go to full review]
Nov 15, 2018
0%
TRUST
TRUST
- Verified Purchaser
- Contains repetitive phrases (show)
- Take-Back Reviewer (3 deleted Reviews; avg. rating: 5.0)
- Brand Repeater (2 of 8 reviews for this brand; avg rating: 5.0)
- Overrepresented Participation (posted 8 Reviews)
- Easy Grader (avg. rating: 5.0)
Analysis Details
Fail Deleted Reviews
We discovered a total of 28 deleted Reviews for this product, with an average rating of 4.7. Even though deleted reviews don't affect the average rating, the fact that action was taken to delete reviews raises some red flags about the integrity of the reviews for the product as whole.
There are a few limitations to keep in mind regarding the Deleted Reviews test:
- We don't have a magic ability to collect every single deleted review; we can only identify reviews as deleted if we collect them on one date and then notice they are no longer visible on a subsequent date.
- We have no information on reviews that were never published in the first place.
- We also don't know why these reviews were removed. It could be action from the platform, personal decision by the review author, part of an entire account closure, even some data error on our part, etc.
Fail Phrase Repetition
Reviews that contain one of these phrases are NOT necessarily devalued; read more about how this test works here.
Common Phrases in Reviews:
Show MoreShow Less
2 reviews
(5.0/5)
(5.0/5)
4 reviews
(5.0/5)
(5.0/5)
8 reviews
(5.0/5)
(5.0/5)
2 reviews
(5.0/5)
(5.0/5)
4 reviews
(4.8/5)
(4.8/5)
2 reviews
(5.0/5)
(5.0/5)
2 reviews
(5.0/5)
(5.0/5)
4 reviews
(4.8/5)
(4.8/5)
4 reviews
(5.0/5)
(5.0/5)
2 reviews
(5.0/5)
(5.0/5)
39 of the 157 total reviews for this product use substantial repetitive phrases between them. These reviewers have rated this product an average of 5.0 while reviews without substantial repetitive phrases rated this product an average of 4.6. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.
Fail Reviewer Participation
-
- 68%
- From reviewers with an overrepresented participation
We see the following 2 participation groups with a statistically significant greater concentration than what we'd expect to see:In total, we found that 107 reviewers (or 68%) are within an overrepresented participation group. These reviews have rated this product an average of 4.8, while all other reviews have rated this product an average of 4.4. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.
Warn Rating Trend
-
- 24%
- Created over 6 days
We counted 157 reviews for this product over the span of 1,071 days, an average of 0.1 reviews per day. If these reviews were created randomly, there would be a 99.9% chance that we would see 2 or fewer reviews on any given day.
However, we see the following 6 days exceeding this threshold:In total, we found that 38 reviews were created on just 6 days. This is an excessively high number of reviews submitted on these high volume days.
Warn Brand Repeats
Brand Loyalists
4 of the 157 reviewers have reviewed multiple products but half or more of their reviews are for this brand. While this is more Brand Loyalists than we'd expect to see, the discrepancy in ratings between the Brand Loyalists and non-loyalists isn't significant enough to rule out the possibility of it being due to random chance.
Warn Suspicious Reviewers
Take-Back Reviewers
53 of the 157 reviewers have had at least one of their past reviews for another product deleted. While this is more Take-Back Reviewers than we'd expect to see, it does not appear to have a significant impact on the overall rating.
Pass Unverified Purchases
44 of the 157 total reviews for this product are unverified purchases. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
Unverified purchases may be the result of Kindle Unlimited readers, buyers who didn't pay full price, or reviewers who did not purchase the product at Amazon. Read more about our Unverified Purchases test.
Pass Word Count Comparison
-
- 0%
- Have an overrepresented word count
We didn't find any review word count groups that had a statistically significant greater concentration than what we'd expect to see in this category.
Read more about our Word Count Comparison test.
Read more about our Word Count Comparison test.
Pass Overlapping Review History
Reviewers of this product have ALSO reviewed the following products:
2% also reviewed:
St. Ives Moisturizer Collagen and Elastin Facial... by St. Ives
2% also reviewed:
Perky-Pet 517282 Copper Panorama Bird Feeder... by Perky-Pet
2% also reviewed:
Arvazallia Hydrating Argan Oil Hair Mask and Deep... by Arvazallia
2% also reviewed:
O'Keeffe's Working Hands Hand... by O'Keeffe's
1% also reviewed:
Royal 20-Piece Silverware Set - 18/10 Stainless... by Royal
1% also reviewed:
Philips Sonicare ProtectiveClean 4100 Electric... by Philips Sonicare
1% also reviewed:
Andalou Naturals Shampoo by
Does not include products
from the same brand
from the same brand
14 of the 157 reviewers have substantial overlapping product review history. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
Pass Reviewer Ease
The ease score is the average rating for all reviews that a given reviewer submits. The average ease score for reviewers of this product is 4.4, while the average ease score for reviewers in this category is 4.3. While this discrepancy is rather large, it is not quite large enough to rule out the possibility of it being due random chance.
4.4 Product's Average Ease Score
4.3 Category's Average Ease Score
Read more about our Reviewer Ease test.
Pass Incentivized Reviews
On Oct 3, 2016, Amazon prohibited incentivized reviews, however we still test for them since there are still millions in our dataset.
2 of the 157 total reviews for this product admitted to receiving a free or discounted product in exchange for a review. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
Read more about our Incentivized Reviews test. Check out our study showing that Incentivized Reviewers are much more likely to leave a positive review.