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Ready First Aid Kit - Your Complete Personal Survival Kit With A Tactical Molle Strap On Back. A...
More product info From Ready First


Rating:
168 Reviews
80% of potentially unnatural reviews removed (Why?)
Adjusted:
View/Edit Adjustment
Jump to Report Card

Report Card

Fail Overall Grade
FAIL Deleted Reviews
FAIL Suspicious Reviewers
FAIL Reviewer Ease
WARN Rating Trend
WARN Phrase Repetition
WARN Overlapping Review History
WARN Reviewer Participation
PASS Unverified Purchases
PASS Word Count Comparison
PASS Brand Repeats
PASS Incentivized Reviews

Most Trusted Reviews

Nice and solid first aid kit [Go to full review]
Oct 9, 2017      
100% TRUST
  • Verified Purchaser
  • Take-Back Reviewer (2 deleted reviews; avg. rating: 4.5)
  • Easy Grader (avg. rating: 4.6)


Least Trusted Reviews

Everything you need in a first aid kit! The package ... [Go to full review]
Mar 21, 2017      
0% TRUST
  • Verified Purchaser
  • Contains repetitive phrases (show)
  • Take-Back Reviewer (2 deleted reviews; avg. rating: 5.0)
  • Overlapping Review History: reviewed 2 of 9 top products
  • Overrepresented Participation (posted 76 reviews)
  • Easy Grader (avg. rating: 5.0)


Analysis Details

Fail Deleted Reviews

We discovered a total of 124 deleted reviews for this product, with an average rating of 5. Even though deleted reviews don't affect the average rating, the fact that action was taken to delete reviews raises some red flags about the integrity of the reviews for the product as whole.

There are a few limitations to keep in mind regarding the Deleted Reviews test:
  1. We don't have a magic ability to collect every single deleted review; we can only identify reviews as deleted if we collect them on one date and then notice they are no longer visible on a subsequent date.
  2. We have no information on reviews that were never published in the first place.
  3. We also don't know why these reviews were removed. It could be action from the platform, personal decision by the review author, part of an entire account closure, even some data error on our part, etc.
Read more about the Deleted Reviews test here.

5.0 average rating of deleted reviews

5.0


Show distribution of deleted reviews

Fail Suspicious Reviewers

Take-Back Reviewers


53 of the 168 reviewers have had at least one of their past reviews for another product deleted. This is an excessively large percentage of Take-Back Reviewers which may indicate unnatural reviews.

from take-back reviewers

from reviewers without previously deleted reviews


5.0
5.0


Read more about our Suspicious Reviewers test.

Fail Reviewer Ease
The ease score is the average rating for all reviews that a given reviewer submits. The average ease score for reviewers of this product is 4.9, while the average ease score for reviewers in this category is 4.4. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.

4.9 Product's Average Ease Score

4.4 Category's Average Ease Score


4.9
4.4


Read more about our Reviewer Ease test.


Warn Rating Trend

  • 7%
  • Created over 3 days

We counted 168 reviews for this product over the span of 487 days, an average of 0.3 reviews per day. If these reviews were created randomly, there would be a 99.9% chance that we would see 3 or fewer reviews on any given day.

However, we see the following 3 days exceeding this threshold:In total, we found that 12 reviews were created on just 3 days. Although any days with a larger number of reviews than expected is suspicious, these reviews do not appear to have a significant impact on the overall rating.

from reviews created on high volume days

from reviews created on normal volume days


5.0
5.0


Read more about our Rating Trend test.

Warn Phrase Repetition
Reviews that contain one of these phrases are NOT necessarily devalued; read more about how this test works here.

Common Phrases in Reviews:
24 reviews
(5.0/5)
16 reviews
(4.9/5)
20 reviews
(4.9/5)
8 reviews
(5.0/5)
4 reviews
(4.8/5)
10 reviews
(5.0/5)
Show MoreShow Less
Common Phrases in Titles:
5 reviews
(5.0/5)
4 reviews
(5.0/5)
4 reviews
(5.0/5)
4 reviews
(5.0/5)
2 reviews
(5.0/5)
4 reviews
(5.0/5)
3 reviews
(5.0/5)
2 reviews
(5.0/5)
6 reviews
(5.0/5)
2 reviews
(4.0/5)
Show MoreShow Less


82 of the 168 total reviews for this product use substantial repetitive phrases between them. This is an excessively large percentage which may indicate unnatural reviews.

from reviews with substantial repetitive phrases

from reviews without substantial repetitive phrases


5.0
5.0


Read more about our Phrase Repetition test.

Warn Overlapping Review History
Reviewers of this product have ALSO reviewed the following products:

Does not include products
from the same brand


128 of the 168 reviewers have substantial overlapping product review history. This is an excessively large percentage which may indicate unnatural reviews.

from reviewers with substantial overlapping history

from reviewers without a substantial overlapping history


5.0
4.9


Read more about our Overlapping Review History test.

Warn Reviewer Participation

  • 58%
  • From reviewers with an overrepresented participation

We see the following 2 participation groups with a statistically significant greater concentration than what we'd expect to see:In total, we found that 97 reviewers (or 58%) are within an overrepresented participation group. This is an excessively high number of reviewers in overrepresented participation groups.

From reviewers with an overrepresented participation

From reviewers with a properly represented participation


5.0
5.0


Read more about our Reviewer Participation test.

Pass Unverified Purchases

20 of the 168 total reviews for this product are unverified purchases. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.

from unverified purchasers

from verified purchases


4.8
5.0


Unverified purchases may be the result of Kindle Unlimited readers, buyers who didn't pay full price, or reviewers who did not purchase the product at Amazon. Read more about our Unverified Purchases test.

Pass Word Count Comparison

  • 29%
  • Have an overrepresented word count

In the graph above, we can see the distribution of review word counts for this product and the expected distribution for this category. We see the following 1 group with a statistically significant greater concentration than what we'd expect to see:In total, we found that 49 reviews (or 29%) are within an overrepresented word count group. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.

from reviews with an overrepresented word count

from reviews with a properly represented word count


4.9
5.0


Read more about our Word Count Comparison test.

Pass Brand Repeats

Brand Repeaters

We didn't detect a substantial amount of Brand Repeaters.

Pass Incentivized Reviews
On Oct 3, 2016, Amazon prohibited incentivized reviews, however we still test for them since there are still millions in our dataset.

  • 0%
  • Admitted to receiving an incentive
We didn't detect any reviews that used language indicating they were incentivized.
Read more about our Incentivized Reviews test, or check out our study showing that Incentivized Reviewers are much more likely to leave a positive review.


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