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All-New Fire HD 10 Tablet with Alexa Hands-Free
More product info From Amazon

Amazon Reviews for  All-New Fire HD 10 Tablet with Alexa Hands-Free
Rating:
44,839 Ratings
44,410 Reviews
("Ratings" vs. "Reviews")
46% of potentially unnatural reviews removed (why?)
Adjusted:
24,197 Reviews




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Report Info:
Last Updated: Jul 11, 2020
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Note: While Amazon.com claims 44,839 Ratings, we counted 44,410 Reviews available on their site.
Note: We only analyze "reviews" and ignore one-tap "ratings".

Report Card

Fail Overall Grade
FAIL Rating Trend
FAIL Unverified Purchases
FAIL Suspicious Reviewers
FAIL Overlapping Review History
WARN Deleted Reviews
WARN Reviewer Ease
PASS Word Count Comparison
PASS Phrase Repetition
PASS Reviewer Participation
PASS Brand Repeats
PASS Incentivized Reviews

Most Trusted Reviews

You will not find a better tablet for $150. Sound ... [Go to full review]
Oct 19, 2017      
79% TRUST
  • Verified Purchaser
  • Easy Grader (avg. rating: 5.0)


Least Trusted Reviews

5/5
Happy with it [Go to full review]
Feb 28, 2018      
0% TRUST
  • Unverified Purchaser
  • Created on a high volume day
  • Take-Back Reviewer (2 deleted Reviews; avg. rating: 5.0)
  • Brand Repeater (2 of 45 reviews for this brand; avg rating: 5.0)
  • Overlapping Review History: reviewed 2 of 9 top products
  • Easy Grader (avg. rating: 4.8)


Analysis Details

Fail Rating Trend

  • 42%
  • Created over 126 days

We counted 44,410 reviews for this product over the span of 1,000 days, an average of 44.4 reviews per day. If these reviews were created randomly, there would be a 99.9% chance that we would see 69 or fewer reviews on any given day.

However, we see the following 126 days exceeding this threshold:In total, we found that 18,824 reviews were created on just 126 days. The reviews on these high volume days have rated this product an average of 4.3 while reviews from other days have rated this product an average of 4.0. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.

from reviews created on high volume days

from reviews created on normal volume days


4.3
4.0


Read more about our Rating Trend test.

Fail Unverified Purchases

980 of the 44,410 total reviews for this product are unverified purchases. The unverified purchasers have rated this product an average of 3.3 while the verified purchasers have rated this product an average of 4.1. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.

from unverified purchasers

from verified purchases


3.3
4.1


Unverified purchases may be the result of Kindle Unlimited readers, buyers who didn't pay full price, or reviewers who did not purchase the product at Amazon. Read more about our Unverified Purchases test.

Fail Suspicious Reviewers

Take-Back Reviewers


11,716 of the 44,410 reviewers have had at least one of their past reviews for another product deleted. The Take-Back Reviewers have rated this product an average of 4.2 while the reviewers who don't have any deleted reviews in their history have rated this product an average of 4.1. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.

from take-back reviewers

from reviewers without previously deleted reviews


4.2
4.1


Single-Day Reviewers


387 of the 44,410 reviewers have written multiple reviews but posted all of them on a single day. The Single-Day reviewers have rated this product an average of 4.3 while all other reviewers rated this product an average of 4.1. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.

from single-day reviewers

from non-single-day reviewers


4.3
4.1


Read more about our Suspicious Reviewers test.

Fail Overlapping Review History
Reviewers of this product have ALSO reviewed the following products:

Does not include products
from the same brand


4,854 of the 44,410 reviewers have substantial overlapping product review history. These reviewers have rated this product an average of 4.5 while the reviewers who have a more unique product review history rated this product an average of 4.1. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.

from reviewers with substantial overlapping history

from reviewers without a substantial overlapping history


4.5
4.1


Read more about our Overlapping Review History test.

Warn Deleted Reviews

We discovered a total of 1,048 deleted Reviews for this product, with an average rating of 4.4. Even though deleted reviews don't affect the average rating, the fact that action was taken to delete reviews raises some red flags about the integrity of the reviews for the product as whole.

There are a few limitations to keep in mind regarding the Deleted Reviews test:
  1. We don't have a magic ability to collect every single deleted review; we can only identify reviews as deleted if we collect them on one date and then notice they are no longer visible on a subsequent date.
  2. We have no information on reviews that were never published in the first place.
  3. We also don't know why these reviews were removed. It could be action from the platform, personal decision by the review author, part of an entire account closure, even some data error on our part, etc.
Read more about our Deleted Reviews test.

4.4 average rating of deleted reviews

4.4


Show distribution of deleted reviews

Warn Reviewer Ease
The ease score is the average rating for all reviews that a given reviewer submits. The average ease score for reviewers of this product is 4.2, while the average ease score for reviewers in this category is 4.1. While this discrepancy is rather large, it is not quite large enough to rule out the possibility of it being due random chance.

4.2 Product's Average Ease Score

4.1 Category's Average Ease Score


4.2
4.1


Read more about our Reviewer Ease test.


Pass Word Count Comparison

  • 0%
  • Have an overrepresented word count
We didn't find any review word count groups that had a statistically significant greater concentration than what we'd expect to see in this category.
Read more about our Word Count Comparison test.

Pass Phrase Repetition
Reviews that contain one of these phrases are NOT necessarily devalued; read more about how this test works here.

Common Phrases in Reviews:
660 reviews
(3.8/5)


111 of the 44,410 total reviews for this product use substantial repetitive phrases between them. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.

from reviews with substantial repetitive phrases

from reviews without substantial repetitive phrases


4.0
4.1


Read more about our Phrase Repetition test.

Pass Reviewer Participation

  • 0%
  • From reviewers with an overrepresented participation
We didn't find any participation groups that had a statistically significant greater concentration than what we'd expect to see in this category.
Read more about our Reviewer Participation test.

Pass Brand Repeats

Brand Repeaters


10,902 of the 44,410 reviewers have reviewed other products for this brand. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.

from Brand Repeaters

from Non-Repeaters


4.4
4.0


Read more about our Brand Repeats test.

Pass Incentivized Reviews
On Oct 3, 2016, Amazon prohibited incentivized reviews, however we still test for them since there are still millions in our dataset.

  • 0%
  • Admitted to receiving an incentive
We didn't detect any reviews that used language indicating they were incentivized.
Read more about our Incentivized Reviews test. Check out our study showing that Incentivized Reviewers are much more likely to leave a positive review.