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All-New Fire HD 10 Tablet with Alexa Hands-Free
More product info From Amazon Report Feedback


Rating:
35,283 Reviews
72% of potentially unnatural reviews removed (Why?)
Adjusted:
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Report Info:
Last Updated: Apr 28, 2019
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Note: While Amazon.com claims 35,283 reviews, we counted 34,791 available on their site.

Report Card

Fail Overall Grade
FAIL Rating Trend
FAIL Unverified Purchases
FAIL Suspicious Reviewers
FAIL Reviewer Ease
FAIL Overlapping Review History
WARN Deleted Reviews
WARN Brand Repeats
WARN Reviewer Participation
PASS Word Count Comparison
PASS Phrase Repetition
PASS Incentivized Reviews

Most Trusted Reviews

Everything ok..EXCEPT. Sound is bad bad.can hardly hear song unless ... [Go to full review]
Oct 14, 2017      
55% TRUST
  • Verified Purchaser
  • Take-Back Reviewer (1 deleted review; avg. rating: 2.0)
  • Brand Repeater (3 of 26 reviews for this brand; avg rating: 2.7)
  • Overlapping Review History: reviewed 1 of 9 top products
  • Critical Reviewer (avg. rating: 2.8)


Least Trusted Reviews

You will not find a better tablet for $150. Sound ... [Go to full review]
Oct 19, 2017      
40% TRUST
  • Verified Purchaser
  • Overrepresented Participation (posted 2 reviews)
  • Easy Grader (avg. rating: 5.0)


Analysis Details

Fail Rating Trend

  • 41%
  • Created over 70 days

We counted 34,791 reviews for this product over the span of 562 days, an average of 61.9 reviews per day. If these reviews were created randomly, there would be a 99.9% chance that we would see 89 or fewer reviews on any given day.

However, we see the following 70 days exceeding this threshold:In total, we found that 14,341 reviews were created on just 70 days. The reviews on these high volume days have rated this product an average of 4.4 while reviews from other days have rated this product an average of 4.1. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.

from reviews created on high volume days

from reviews created on normal volume days


4.4
4.1


Read more about our Rating Trend test.

Fail Unverified Purchases

809 of the 34,791 total reviews for this product are unverified purchases. The unverified purchasers have rated this product an average of 3.4 while the verified purchasers have rated this product an average of 4.2. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.

from unverified purchasers

from verified purchases


3.4
4.2


Unverified purchases may be the result of Kindle Unlimited readers, buyers who didn't pay full price, or reviewers who did not purchase the product at Amazon. Read more about our Unverified Purchases test.

Fail Suspicious Reviewers

One-Hit Wonders


6,220 of the 34,791 reviewers have only reviewed this product. While this is more One-Hit Wonders than we'd expect to see, it does not appear to have a significant impact on the overall rating.

from one-hit wonders

from reviewers with more than one review


4.0
4.2


Take-Back Reviewers


7,095 of the 34,791 reviewers have had at least one of their past reviews for another product deleted. This is an excessively large percentage of Take-Back Reviewers which may indicate unnatural reviews.

from take-back reviewers

from reviewers without previously deleted reviews


4.3
4.2


Single-Day Reviewers


719 of the 34,791 reviewers have written multiple reviews but posted all of them on a single day. The Single-Day reviewers have rated this product an average of 4.4 while all other reviewers rated this product an average of 4.2. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.

from single-day reviewers

from non-single-day reviewers


4.4
4.2


Read more about our Suspicious Reviewers test.

Fail Reviewer Ease
The ease score is the average rating for all reviews that a given reviewer submits. The average ease score for reviewers of this product is 4.2, while the average ease score for reviewers in this category is 4.1. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.

4.2 Product's Average Ease Score

4.1 Category's Average Ease Score


4.2
4.1


Read more about our Reviewer Ease test.


Fail Overlapping Review History
Reviewers of this product have ALSO reviewed the following products:

1% also reviewed:
Candy Crush Saga by King

1% also reviewed:
Netflix by Netflix, Inc

1% also reviewed:
Facebook Messenger by Facebook

Does not include products
from the same brand


3,622 of the 34,791 reviewers have substantial overlapping product review history. These reviewers have rated this product an average of 4.5 while the reviewers who have a more unique product review history rated this product an average of 4.2. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.

from reviewers with substantial overlapping history

from reviewers without a substantial overlapping history


4.5
4.2


Read more about our Overlapping Review History test.

Warn Deleted Reviews

We discovered a total of 1,048 deleted reviews for this product, with an average rating of 4.4. Even though deleted reviews don't affect the average rating, the fact that action was taken to delete reviews raises some red flags about the integrity of the reviews for the product as whole.

There are a few limitations to keep in mind regarding the Deleted Reviews test:
  1. We don't have a magic ability to collect every single deleted review; we can only identify reviews as deleted if we collect them on one date and then notice they are no longer visible on a subsequent date.
  2. We have no information on reviews that were never published in the first place.
  3. We also don't know why these reviews were removed. It could be action from the platform, personal decision by the review author, part of an entire account closure, even some data error on our part, etc.
Read more about the Deleted Reviews test here.

4.4 average rating of deleted reviews

4.4


Show distribution of deleted reviews

Warn Brand Repeats

Brand Loyalists


974 of the 34,791 reviewers have reviewed multiple products but half or more of their reviews are for this brand. While this is more Brand Loyalists than we'd expect to see, the discrepancy in ratings between the Brand Loyalists and non-loyalists isn't significant enough to rule out the possibility of it being due to random chance.

from Brand Loyalists

from Non-Loyalists


4.3
4.2


Read more about our Brand Repeats test.

Warn Reviewer Participation

  • 46%
  • From reviewers with an overrepresented participation

We see the following 1 participation group with a statistically significant greater concentration than what we'd expect to see:In total, we found that 16070 reviewers (or 46%) are within an overrepresented participation group. While this is more reviews from overrepresented participation groups than we'd expect to see, these reviews do not appear to have a significant impact on the overall rating.

From reviewers with an overrepresented participation

From reviewers with a properly represented participation


4.1
4.3


Read more about our Reviewer Participation test.

Pass Word Count Comparison

  • 0%
  • Have an overrepresented word count
We didn't find any review word count groups that had a statistically significant greater concentration than what we'd expect to see in this category.
Read more about our Word Count Comparison test.

Pass Phrase Repetition
Reviews that contain one of these phrases are NOT necessarily devalued; read more about how this test works here.

Common Phrases in Reviews:
549 reviews
(3.9/5)


94 of the 34,791 total reviews for this product use substantial repetitive phrases between them. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.

from reviews with substantial repetitive phrases

from reviews without substantial repetitive phrases


4.0
4.2


Read more about our Phrase Repetition test.

Pass Incentivized Reviews
On Oct 3, 2016, Amazon prohibited incentivized reviews, however we still test for them since there are still millions in our dataset.

  • 0%
  • Admitted to receiving an incentive
We didn't detect any reviews that used language indicating they were incentivized.
Read more about our Incentivized Reviews test, or check out our study showing that Incentivized Reviewers are much more likely to leave a positive review.


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