Old Spice High Endurance Deodorant, Pure Sport
More product info
From Old Spice
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Note: We only analyze "reviews" and ignore one-tap "ratings".
Top products in Deodorants & Antiperspirants with authentic reviews:
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Most Trusted Reviews
TRUST
- Verified Purchaser
- Take-Back Reviewer (2 deleted Reviews; avg. rating: 5.0)
- Overrepresented Participation (posted 46 Reviews)
- Easy Grader (avg. rating: 4.8)
Least Trusted Reviews
TRUST
- Verified Purchaser
- Overrepresented word count (1 word)
- Contains repetitive phrases (show)
- Brand Repeater (2 of 5 reviews for this brand; avg rating: 5.0)
- Easy Grader (avg. rating: 5.0)
Analysis Details
We discovered a total of 80 deleted Reviews for this product, with an average rating of 4.6. Even though deleted reviews don't affect the average rating, the fact that action was taken to delete reviews raises some red flags about the integrity of the reviews for the product as whole.
There are a few limitations to keep in mind regarding the Deleted Reviews test:
- We don't have a magic ability to collect every single deleted review; we can only identify reviews as deleted if we collect them on one date and then notice they are no longer visible on a subsequent date.
- We have no information on reviews that were never published in the first place.
- We also don't know why these reviews were removed. It could be action from the platform, personal decision by the review author, part of an entire account closure, even some data error on our part, etc.
One-Hit Wonders
8 of the 224 reviewers have only reviewed this product. The One-Hit Wonders have rated this product an average of 3.0 while the reviewers who have posted more than one review have rated this product an average of 4.5. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.
Take-Back Reviewers
65 of the 224 reviewers have had at least one of their past reviews for another product deleted. This is an excessively large percentage of Take-Back Reviewers which may indicate unnatural reviews.
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- 61%
- Have an overrepresented word count
In the graph above, we can see the distribution of review word counts for this product and the expected distribution for this category. We see the following 2 groups with a statistically significant greater concentration than what we'd expect to see:In total, we found that 137 reviews (or 61%) are within an overrepresented word count group. These reviews have rated this product an average of 4.7, while all other reviews have rated this product an average of 4.0. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.
(3.2/5)
(4.7/5)
(5.0/5)
77 of the 224 total reviews for this product use substantial repetitive phrases between them. These reviewers have rated this product an average of 5.0 while reviews without substantial repetitive phrases rated this product an average of 4.1. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.
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from the same brand
40 of the 224 reviewers have substantial overlapping product review history. These reviewers have rated this product an average of 4.8 while the reviewers who have a more unique product review history rated this product an average of 4.3. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.
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- 0%
- Created over 5 days
However, we see the following 5 days exceeding this threshold:
- 3 Reviews on Mar 1, 2015 (Avg. rating: 5.0)
- 3 Reviews on Mar 7, 2015 (Avg. rating: 5.0)
- 3 Reviews on Apr 12, 2015 (Avg. rating: 4.7)
- 3 Reviews on Aug 25, 2015 (Avg. rating: 4.3)
- 3 Reviews on Aug 31, 2015 (Avg. rating: 3.7)
Read more about our Rating Trend test.
35 of the 224 total reviews for this product are unverified purchases. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
Unverified purchases may be the result of Kindle Unlimited readers, buyers who didn't pay full price, or reviewers who did not purchase the product at Amazon. Read more about our Unverified Purchases test.
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- 25%
- From reviewers with an overrepresented participation
We see the following 1 participation group with a statistically significant greater concentration than what we'd expect to see:In total, we found that 55 reviewers (or 25%) are within an overrepresented participation group. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
4.3 Product's Average Ease Score
4.3 Category's Average Ease Score
Read more about our Reviewer Ease test.
Brand Repeaters
25 of the 224 reviewers have reviewed other products for this brand. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
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- 0%
- Admitted to receiving an incentive
Read more about our Incentivized Reviews test. Check out our study showing that Incentivized Reviewers are much more likely to leave a positive review.