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Fire 7 Tablet with Alexa From Amazon Report Feedback

Fail Unnatural reviews detected

Original:

43,711 Reviews

Adjusted:

2,503 Reviews

Rank in: Tablets
58%
51%

View/Edit Adjustment
How is this calculated?
Report Last Updated: Feb 8, 2019
Show Report History
Update Available

Report Card

Click a test to jump to details

FAIL Deleted Reviews
FAIL Rating Trend
FAIL Unverified Purchases
FAIL Suspicious Reviewers
WARN Brand Repeats
WARN Reviewer Participation
PASS Word Count Comparison
PASS Phrase Repetition
PASS Overlapping Review History
PASS Reviewer Ease
PASS Incentivized Reviews

Most Trusted Reviews

Doesnt work with any of the apps that i wanted ... [Go to full review]
Nov 23, 2018      
100% TRUST
  • Verified Purchaser
  • Critical Reviewer (avg. rating: 3.7)


Least Trusted Reviews

1/5
Bought this for my toddler son to watch movies on ... [Go to full review]
Dec 27, 2018      
0% TRUST
  • Unverified Purchaser
  • Created on a high volume day
  • One-Hit Wonder
  • Never-Verified Reviewer
  • Overrepresented Participation (posted 1 review)
  • Critical Reviewer (avg. rating: 1.0)


Analysis Details

Note: While Amazon.com claims 43,711 reviews, we counted 5,000 available on their site.

Fail Deleted Reviews

We discovered a total of 39,368 deleted reviews for this product, with an average rating of 3.9. Even though deleted reviews don't affect the average rating, the fact that action was taken to delete reviews raises some red flags about the integrity of the reviews for the product as whole.

There are a few limitations to keep in mind regarding the Deleted Reviews test:
  1. We don't have a magic ability to collect every single deleted review; we can only identify reviews as deleted if we collect them on one date and then notice they are no longer visible on a subsequent date.
  2. We have no information on reviews that were never published in the first place.
  3. We also don't know why these reviews were removed. It could be action from the platform, personal decision by the review author, part of an entire account closure, even some data error on our part, etc.
Read more about the Deleted Reviews test here.

3.9 average rating of deleted reviews

3.9


Show distribution of deleted reviews

Fail Rating Trend

  • 18%
  • Created over 9 days

We counted 5,000 reviews for this product over the span of 116 days, an average of 43.1 reviews per day. If these reviews were created randomly, there would be a 99.9% chance that we would see 67 or fewer reviews on any given day.

However, we see the following 9 days exceeding this threshold:In total, we found that 896 reviews were created on just 9 days. The reviews on these high volume days have rated this product an average of 3.8 while reviews from other days have rated this product an average of 3.6. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.

from reviews created on high volume days

from reviews created on normal volume days


3.8
3.6


Read more about our Rating Trend test.

Fail Unverified Purchases

204 of the 5,000 total reviews for this product are unverified purchases. The unverified purchasers have rated this product an average of 2.8 while the verified purchasers have rated this product an average of 3.6. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.

from unverified purchasers

from verified purchases


2.8
3.6


Unverified purchases may be the result of Kindle Unlimited readers, buyers who didn't pay full price, or reviewers who did not purchase the product at Amazon. Read more about our Unverified Purchases test.

Fail Suspicious Reviewers

One-Hit Wonders


1,920 of the 5,000 reviewers have only reviewed this product. This is an excessively large percentage of One-Hit Wonders which may indicate unnatural reviews.

from one-hit wonders

from reviewers with more than one review


3.5
3.6


Never-Verified Reviewers


71 of the 5,000 reviewers have never written a verified purchase review. The Never-Verified Reviewers have rated this product an average of 2.7 while the reviewers who have written at least one verified purchase review rated this product an average of 3.6. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.

from never-verified reviewers

from reviewers with at least one verified purchase review


2.7
3.6


Take-Back Reviewers


312 of the 5,000 reviewers have had at least one of their past reviews for another product deleted. While this is more Take-Back Reviewers than we'd expect to see, it does not appear to have a significant impact on the overall rating.

from take-back reviewers

from reviewers without previously deleted reviews


3.6
3.6


Single-Day Reviewers


121 of the 5,000 reviewers have written multiple reviews but posted all of them on a single day. The Single-Day reviewers have rated this product an average of 4.1 while all other reviewers rated this product an average of 3.6. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.

from single-day reviewers

from non-single-day reviewers


4.1
3.6


Read more about our Suspicious Reviewers test.

Warn Brand Repeats

Brand Loyalists


109 of the 5,000 reviewers have reviewed multiple products but half or more of their reviews are for this brand. While this is more Brand Loyalists than we'd expect to see, the discrepancy in ratings between the Brand Loyalists and non-loyalists isn't significant enough to rule out the possibility of it being due to random chance.

from Brand Loyalists

from Non-Loyalists


3.9
3.6


Read more about our Brand Repeats test.

Warn Reviewer Participation

  • 65%
  • From reviewers with an overrepresented participation

We see the following 1 participation group with a statistically significant greater concentration than what we'd expect to see:In total, we found that 3256 reviewers (or 65%) are within an overrepresented participation group. This is an excessively high number of reviewers in overrepresented participation groups.

From reviewers with an overrepresented participation

From reviewers with a properly represented participation


3.5
3.7


Read more about our Reviewer Participation test.

Pass Word Count Comparison

  • 0%
  • Have an overrepresented word count
We didn't find any review word count groups that had a statistically significant greater concentration than what we'd expect to see in this category.
Read more about our Word Count Comparison test.

Pass Phrase Repetition
  • 0%
  • Used substantial repetitive phrases
0 of the 5,000 total reviews for this product use substantial repetitive phrases between them. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
Read more about our Phrase Repetition test.

Pass Overlapping Review History
  • 0%
  • Substantial overlapping review history
0 of the 5,000 reviewers have substantial overlapping product review history. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
Read more about our Overlapping Review History test.

Pass Reviewer Ease
The ease score is the average rating for all reviews that a given reviewer submits. The average ease score for reviewers of this product is 3.9, while the average ease score for reviewers in this category is 4.1.

3.9 Product's Average Ease Score

4.1 Category's Average Ease Score


3.9
4.1


Read more about our Reviewer Ease test.


Pass Incentivized Reviews
On Oct 3, 2016, Amazon prohibited incentivized reviews, however we still test for them since there are still millions in our dataset.

  • 0%
  • Admitted to receiving an incentive
We didn't detect any reviews that used language indicating they were incentivized.
Read more about our Incentivized Reviews test, or check out our study showing that Incentivized Reviewers are much more likely to leave a positive review.


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