Browser Extensions 

iPad Air 2 (mnv62ll/a) 32GB Wifi Silver From Apple Report Feedback

Fail Unnatural reviews detected

Original:

5,387 Reviews

Adjusted:

2,076 Reviews

Rank in: Tablets
100%
97%

View/Edit Adjustment
How is this calculated
Report Last Updated: Dec 27, 2017
Update Available
Advertisement (Support us to Hide Ads)

Report Card

Click a test to jump to details

FAIL Reviewer Ease
FAIL Word Count Comparison
FAIL Skewed Helpfulness
WARN Deleted Reviews
WARN Rating Trend
WARN Suspicious Reviewers
PASS Unverified Purchases
PASS Phrase Repetition
PASS Overlapping Review History
PASS Reviewer Participation
PASS Brand Repeats
PASS Incentivized Reviews
Advertisement (Support us to Hide Ads)

Most Trusted Reviews

5 features I love apps don' workexcept for two games ... [Go to full review]
Apr 6, 2017      
100% TRUST
  • Verified Purchaser
  • Critical Reviewer (avg. rating: 3.1)


Least Trusted Reviews

May 31, 2016      
0% TRUST
  • Verified Purchaser
  • Overrepresented word count (2 words)
  • One-Hit Wonder
  • Take-Back Reviewer (1 deleted review; avg. rating: 4.0)
  • Easy Grader (avg. rating: 5.0)


Analysis Details


Fail Reviewer Ease
The ease score is the average rating for all reviews that a given reviewer submits. The average ease score for reviewers of this product is 4.4, while the average ease score for reviewers in this category is 4.2. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.

4.4 Product's Average Ease Score

4.2 Category's Average Ease Score


4.4
4.2


Read more about our Reviewer Ease test.


Fail Word Count Comparison

  • 65%
  • Have an overrepresented word count

In the graph above, we can see the distribution of review word counts for this product and the expected distribution for this category. We see the following 2 groups with a statistically significant greater concentration than what we'd expect to see:In total, we found that 3,498 reviews (or 65%) are within an overrepresented word count group. These reviews have rated this product an average of 4.8, while all other reviews have rated this product an average of 4.4. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.

from reviews with an overrepresented word count

from reviews with a properly represented word count


4.8
4.4


Read more about our Word Count Comparison test.

Fail Skewed Helpfulness
We examined the average net helpfulness score of negative reviews against the average net helpfulness score of positive reviews. The net helpfulness score is the number of times a review has been marked as helpful minus the number of times a review has been marked as unhelpful. We found that the negative reviews had an average net helpfulness score of -4.2 while the positive reviews had an average net helpfulness score of 0.0. Based on our statistical modeling, this discrepancy is significant enough to believe that the difference is not due to random chance, but possibly due to influence of unnatural voting patterns.

Example critical reviews

0.0 average net helpfulness for positive reviews

-4.2 average net helpfulness for negative reviews


Read more about our Skewed Helpfulness test.


Warn Deleted Reviews

We discovered a total of 1 deleted review for this product, with an average rating of 3. Even though deleted reviews don't affect the average rating, the fact that action was taken to delete reviews raises some red flags about the integrity of the reviews for the product as whole.

3.0 average rating of deleted reviews

3.0



Read more about our Deleted Reviews test.

Warn Rating Trend

  • 8%
  • Created over 26 days

We counted 5,387 reviews for this product over the span of 1,157 days, an average of 4.7 reviews per day. If these reviews were created randomly, there would be a 99.9% chance that we would see 13 or fewer reviews on any given day.

However, we see the following 26 days exceeding this threshold:In total, we found that 416 reviews were created on just 26 days. Although any days with a larger number of reviews than expected is suspicious, these reviews do not appear to have a significant impact on the overall rating.

from reviews created on high volume days

from reviews created on normal volume days


4.7
4.7


Read more about our Rating Trend test.

Warn Suspicious Reviewers

One-Hit Wonders


671 of the 5,387 reviewers have only reviewed this product. While this is more One-Hit Wonders than we'd expect to see, it does not appear to have a significant impact on the overall rating.

from one-hit wonders

from reviewers with more than one review


4.4
4.7


Take-Back Reviewers


426 of the 5,387 reviewers have had at least one of their past reviews for another product deleted. While this is more Take-Back Reviewers than we'd expect to see, the discrepancy in ratings between the Take-Back Reviewers and reviewers who don't have any deleted reviews in their history isn't significant enough to rule out the possibility of it being due to random chance.

from take-back reviewers

from reviewers without previously deleted reviews


4.8
4.7


Read more about our Suspicious Reviewers test.

Pass Unverified Purchases

285 of the 5,387 total reviews for this product are unverified purchases. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.

from unverified purchasers

from verified purchases


4.3
4.7


Unverified purchases may be the result of Kindle Unlimited readers, buyers who didn't pay full price, or reviewers who did not purchase the product at Amazon. Read more about our Unverified Purchases test.

Pass Phrase Repetition
Reviews that contain one of these phrases are NOT necessarily devalued; read more about how this test works here.

Common Phrases in Reviews:
169 reviews
(3.1%)
78 reviews
(1.4%)
57 reviews
(1.1%)
Common Phrases in Titles:
143 reviews
(2.7%)
193 reviews
(3.6%)


155 of the 5,387 total reviews for this product use substantial repetitive phrases between them. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.

from reviews with substantial repetitive phrases

from reviews without substantial repetitive phrases


4.7
4.7


Read more about our Phrase Repetition test.

Pass Overlapping Review History
Does not include products
from the same brand


971 of the 5,387 reviewers have substantial overlapping product review history. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.

from reviewers with substantial overlapping history

from reviewers without a substantial overlapping history


4.8
4.7


Read more about our Overlapping Review History test.

Pass Reviewer Participation

  • 0%
  • From reviewers with an overrepresented participation
We didn't find any participation groups that had a statistically significant greater concentration than what we'd expect to see in this category.
Read more about our Reviewer Participation test.

Pass Brand Repeats

Brand Repeaters


533 of the 5,387 reviewers have reviewed other products for this brand. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.

from Brand Repeaters

from Non-Repeaters


4.7
4.7


Read more about our Brand Repeats test.

Pass Incentivized Reviews
On Oct 3, 2016, Amazon prohibited incentivized reviews, however we still test for them since there are still millions in our dataset.


1 of the 5,387 total reviews for this product admitted to receiving a free or discounted product in exchange for a review. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.

from incentivized reviews

from non-incentivized reviews


5.0
4.7


Read more about our Incentivized Reviews test, or check out our study showing that Incentivized Reviewers are much more likely to leave a positive review.