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Shampoo Body Wash, 100% Natural, 73% Organic Lavender Natural Shampoo, Bubble Bath, 8 Fluid Ounce -...
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From Shampoo Body Wash
This report was last updated 2/19/2017.
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Report Info:
Last Updated: Feb 19, 2017
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Note: While Amazon.com claims 52 Ratings, we counted 309 Reviews available on their site.
Note: We only analyze "reviews" and ignore one-tap "ratings".
Note: We only analyze "reviews" and ignore one-tap "ratings".
Report Card
Fail Overall Grade
FAIL Incentivized Reviews
FAIL Suspicious Reviewers
FAIL Reviewer Ease
FAIL Overlapping Review History
WARN Deleted Reviews
WARN Rating Trend
WARN Unverified Purchases
WARN Word Count Comparison
WARN Phrase Repetition
PASS Reviewer Participation
PASS Brand Repeats
Most Trusted Reviews
We couldn't find any quality reviewsLeast Trusted Reviews
Sell me anything Lavender!!! I grow lavender in my yard, ... [Go to full review]
Sep 14, 2016
0%
TRUST
TRUST
- Unverified Purchaser
- Created on a high volume day
- Admitted to receiving an incentive
- Never-Verified Reviewer
- Take-Back Reviewer (27 deleted Reviews; avg. rating: 4.6)
- Overlapping Review History: reviewed 3 of 9 top products
- Easy Grader (avg. rating: 4.7)
Analysis Details
Fail Incentivized Reviews
On Oct 3, 2016, Amazon prohibited incentivized reviews, however we still test for them since there are still millions in our dataset.
261 of the 309 total reviews for this product admitted to receiving a free or discounted product in exchange for a review. Incentivized reviews have rated this product an average of 4.6 while reviews that were not incentivized rated this product an average of 4.3. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.
Read more about our Incentivized Reviews test. Check out our study showing that Incentivized Reviewers are much more likely to leave a positive review.
Fail Suspicious Reviewers
Never-Verified Reviewers
68 of the 309 reviewers have never written a verified purchase review. While this is more Never-Verified Reviewers than we'd expect to see, it does not appear to have a significant impact on the overall rating.
Take-Back Reviewers
233 of the 309 reviewers have had at least one of their past reviews for another product deleted. This is an excessively large percentage of Take-Back Reviewers which may indicate unnatural reviews.
Fail Reviewer Ease
The ease score is the average rating for all reviews that a given reviewer submits. The average ease score for reviewers of this product is 4.6, while the average ease score for reviewers in this category is 4.2. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.
4.6 Product's Average Ease Score
4.2 Category's Average Ease Score
Read more about our Reviewer Ease test.
Fail Overlapping Review History
Reviewers of this product have ALSO reviewed the following products:
30% also reviewed:
Body Scrub with Himalayan Salt, Deep Cleansing... by Body Scrub by Pure Body Naturals
18% also reviewed:
BEST Shea Butter - Premium Quality - Grade AAA+... by Pure Body Naturals
17% also reviewed:
Art Naturals Organic Argan Oil Hair Loss Shampoo... by Artnaturals
16% also reviewed:
Bulgarian Lavender Essential Oil by Pure Body... by Pure Body Naturals
15% also reviewed:
Face Mask - Activated Charcoal Creme Facial Mask,... by Pure Body Naturals
12% also reviewed:
ArtNaturals Eyelash Growth Serum - 3.5ml -... by ArtNaturals
214 of the 309 reviewers have substantial overlapping product review history. These reviewers have rated this product an average of 4.6 while the reviewers who have a more unique product review history rated this product an average of 4.4. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.
Warn Deleted Reviews
We discovered a total of 4 deleted Reviews for this product, with an average rating of 4.5. Even though deleted reviews don't affect the average rating, the fact that action was taken to delete reviews raises some red flags about the integrity of the reviews for the product as whole.
There are a few limitations to keep in mind regarding the Deleted Reviews test:
- We don't have a magic ability to collect every single deleted review; we can only identify reviews as deleted if we collect them on one date and then notice they are no longer visible on a subsequent date.
- We have no information on reviews that were never published in the first place.
- We also don't know why these reviews were removed. It could be action from the platform, personal decision by the review author, part of an entire account closure, even some data error on our part, etc.
Warn Rating Trend
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- 70%
- Created over 14 days
We counted 309 reviews for this product over the span of 87 days, an average of 3.6 reviews per day. If these reviews were created randomly, there would be a 99.9% chance that we would see 11 or fewer reviews on any given day.
However, we see the following 14 days exceeding this threshold:In total, we found that 217 reviews were created on just 14 days. This is an excessively high number of reviews submitted on these high volume days.
Warn Unverified Purchases
298 of the 309 total reviews for this product are unverified purchases. This is an excessively large percentage of unverified purchases and it may indicate unnatural reviews.
Unverified purchases may be the result of Kindle Unlimited readers, buyers who didn't pay full price, or reviewers who did not purchase the product at Amazon. Read more about our Unverified Purchases test.
Warn Word Count Comparison
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- 35%
- Have an overrepresented word count
In the graph above, we can see the distribution of review word counts for this product and the expected distribution for this category. We see the following 1 group with a statistically significant greater concentration than what we'd expect to see:In total, we found that 108 reviews (or 35%) are within an overrepresented word count group. While this is more reviews from overrepresented word count groups than we'd expect to see, the discrepancy in ratings between reviews with overrepresented word groups and all other reviews isn’t significant enough to rule out the possibility of it being due to random chance.
Warn Phrase Repetition
Reviews that contain one of these phrases are NOT necessarily devalued; read more about how this test works here.
Common Phrases in Reviews:
Show MoreShow Less
71 reviews
29 reviews
16 reviews
30 reviews
11 reviews
10 reviews
157 of the 309 total reviews for this product use substantial repetitive phrases between them. This is an excessively large percentage which may indicate unnatural reviews.
Pass Reviewer Participation
-
- 0%
- From reviewers with an overrepresented participation
We didn't find any participation groups that had a statistically significant greater concentration than what we'd expect to see in this category.
Read more about our Reviewer Participation test.
Read more about our Reviewer Participation test.
Pass Brand Repeats
Brand Repeaters
42 of the 309 reviewers have reviewed other products for this brand. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.