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Amazon Echo From Amazon Report Feedback

Fail Unnatural reviews detected

Original:

59,505 Reviews

Adjusted:

29,979 Reviews

Rank in: Uncategorized
78%
72%

View/Edit Adjustment
How is this calculated
Report Last Updated: May 9, 2018
Update Available
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Report Card

Click a test to jump to details

FAIL Deleted Reviews
FAIL Rating Trend
FAIL Suspicious Reviewers
FAIL Word Count Comparison
FAIL Overlapping Review History
WARN Reviewer Participation
PASS Unverified Purchases
PASS Phrase Repetition
PASS Reviewer Ease
PASS Brand Repeats
PASS Incentivized Reviews
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Most Trusted Reviews

Excellent product, works well. I enjoy having it. [Go to full review]
Jun 27, 2016      
50% TRUST
  • Verified Purchaser
  • Overrepresented word count (8 words)
  • Overlapping Review History: reviewed 1 of 9 top products
  • Overrepresented Participation (posted 2 reviews)
  • Critical Reviewer (avg. rating: 4.0)


Least Trusted Reviews

Great item, still finding what it will do. [Go to full review]
Jan 4, 2017      
0% TRUST
  • Verified Purchaser
  • Created on a high volume day
  • Overrepresented word count (8 words)
  • Overlapping Review History: reviewed 1 of 9 top products
  • Overrepresented Participation (posted 3 reviews)
  • Critical Reviewer (avg. rating: 3.0)


Analysis Details

Note: While Amazon claims 59,505 reviews, we counted 58,075 available on their site.

Fail Deleted Reviews

We discovered a total of 5,113 deleted reviews for this product, with an average rating of 4.5. Even though deleted reviews don't affect the average rating, the fact that action was taken to delete reviews raises some red flags about the integrity of the reviews for the product as whole.

4.5 average rating of deleted reviews

4.5



Read more about our Deleted Reviews test.

Fail Rating Trend

  • 43%
  • Created over 107 days

We counted 58,075 reviews for this product over the span of 1,086 days, an average of 53.5 reviews per day. If these reviews were created randomly, there would be a 99.9% chance that we would see 79 or fewer reviews on any given day.

However, we see the following 107 days exceeding this threshold:In total, we found that 24,874 reviews were created on just 107 days. The reviews on these high volume days have rated this product an average of 4.5 while reviews from other days have rated this product an average of 4.3. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.

from reviews created on high volume days

from reviews created on normal volume days


4.5
4.3


Read more about our Rating Trend test.

Fail Suspicious Reviewers

One-Hit Wonders


7,435 of the 58,075 reviewers have only reviewed this product. While this is more One-Hit Wonders than we'd expect to see, it does not appear to have a significant impact on the overall rating.

from one-hit wonders

from reviewers with more than one review


4.1
4.4


Take-Back Reviewers


4,158 of the 58,075 reviewers have had at least one of their past reviews for another product deleted. While this is more Take-Back Reviewers than we'd expect to see, the discrepancy in ratings between the Take-Back Reviewers and reviewers who don't have any deleted reviews in their history isn't significant enough to rule out the possibility of it being due to random chance.

from take-back reviewers

from reviewers without previously deleted reviews


4.4
4.3


Single-Day Reviewers


1,934 of the 58,075 reviewers have written multiple reviews but posted all of them on a single day. The Single-Day reviewers have rated this product an average of 4.5 while all other reviewers rated this product an average of 4.3. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.

from single-day reviewers

from non-single-day reviewers


4.5
4.3


Read more about our Suspicious Reviewers test.

Fail Word Count Comparison

  • 24%
  • Have an overrepresented word count

In the graph above, we can see the distribution of review word counts for this product and the expected distribution for this category. We see the following 1 group with a statistically significant greater concentration than what we'd expect to see:In total, we found that 13,999 reviews (or 24%) are within an overrepresented word count group. These reviews have rated this product an average of 4.5, while all other reviews have rated this product an average of 4.3. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.

from reviews with an overrepresented word count

from reviews with a properly represented word count


4.5
4.3


Read more about our Word Count Comparison test.

Fail Overlapping Review History
Reviewers of this product have ALSO reviewed the following products:

2% also reviewed:
Amazon Alexa by Amazon.com

Does not include products
from the same brand


5,413 of the 58,075 reviewers have substantial overlapping product review history. These reviewers have rated this product an average of 4.5 while the reviewers who have a more unique product review history rated this product an average of 4.3. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.

from reviewers with substantial overlapping history

from reviewers without a substantial overlapping history


4.5
4.3


Read more about our Overlapping Review History test.

Warn Reviewer Participation

  • 40%
  • From reviewers with an overrepresented participation

We see the following 1 participation group with a statistically significant greater concentration than what we'd expect to see:In total, we found that 23287 reviewers (or 40%) are within an overrepresented participation group. While this is more reviews from overrepresented participation groups than we'd expect to see, these reviews do not appear to have a significant impact on the overall rating.

From reviewers with an overrepresented participation

From reviewers with a properly represented participation


4.2
4.4


Read more about our Reviewer Participation test.

Pass Unverified Purchases

5,394 of the 58,075 total reviews for this product are unverified purchases. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.

from unverified purchasers

from verified purchases


4.0
4.4


Unverified purchases may be the result of Kindle Unlimited readers, buyers who didn't pay full price, or reviewers who did not purchase the product at Amazon. Read more about our Unverified Purchases test.

Pass Phrase Repetition
  • 0%
  • Used substantial repetitive phrases
0 of the 58,075 total reviews for this product use substantial repetitive phrases between them. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
Read more about our Phrase Repetition test.

Pass Reviewer Ease
The ease score is the average rating for all reviews that a given reviewer submits. The average ease score for reviewers of this product is 4.2, while the average ease score for reviewers in this category is 4.2.

4.2 Product's Average Ease Score

4.2 Category's Average Ease Score


4.2
4.2


Read more about our Reviewer Ease test.


Pass Brand Repeats

Brand Repeaters


8,423 of the 58,075 reviewers have reviewed other products for this brand. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.

from Brand Repeaters

from Non-Repeaters


4.5
4.3


Read more about our Brand Repeats test.

Pass Incentivized Reviews
On Oct 3, 2016, Amazon prohibited incentivized reviews, however we still test for them since there are still millions in our dataset.


3 of the 58,075 total reviews for this product admitted to receiving a free or discounted product in exchange for a review. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.

from incentivized reviews

from non-incentivized reviews


4.0
4.3


Read more about our Incentivized Reviews test, or check out our study showing that Incentivized Reviewers are much more likely to leave a positive review.