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Majestic Pure Aftershave Splash with Organic Aloe, Witch Hazel, White Willow, and Tea Tree, 8 Fluid...
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From Majestic Pure
This report was last updated 3/6/2017.
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Report Info:
Last Updated: Mar 6, 2017
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Note: While Amazon.com claims 68 Ratings, we counted 137 Reviews available on their site.
Note: We only analyze "reviews" and ignore one-tap "ratings".
Note: We only analyze "reviews" and ignore one-tap "ratings".
Report Card
Fail Overall Grade
FAIL Rating Trend
FAIL Unverified Purchases
FAIL Incentivized Reviews
FAIL Suspicious Reviewers
FAIL Reviewer Ease
FAIL Word Count Comparison
FAIL Phrase Repetition
FAIL Overlapping Review History
WARN Deleted Reviews
WARN Brand Repeats
PASS Reviewer Participation
Most Trusted Reviews
There's no way these ingredients are accurate. It's water. [Go to full review]
Oct 12, 2016
100%
TRUST
TRUST
- Verified Purchaser
- Critical Reviewer (avg. rating: 3.4)
Least Trusted Reviews
I received this free to review with Neonlights Review. My ... [Go to full review]
Aug 30, 2016
0%
TRUST
TRUST
- Unverified Purchaser
- Created on a high volume day
- Admitted to receiving an incentive
- Take-Back Reviewer (6 deleted Reviews; avg. rating: 4.2)
- Brand Repeater (2 of 14 reviews for this brand; avg rating: 5.0)
- Critical Reviewer (avg. rating: 4.3)
Analysis Details
Fail Rating Trend
-
- 36%
- Created over 6 days
We counted 137 reviews for this product over the span of 110 days, an average of 1.2 reviews per day. If these reviews were created randomly, there would be a 99.9% chance that we would see 6 or fewer reviews on any given day.
However, we see the following 6 days exceeding this threshold:In total, we found that 50 reviews were created on just 6 days. The reviews on these high volume days have rated this product an average of 4.6 while reviews from other days have rated this product an average of 4.1. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.
Fail Unverified Purchases
106 of the 137 total reviews for this product are unverified purchases. The unverified purchasers have rated this product an average of 4.6 while the verified purchasers have rated this product an average of 3.2. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.
Unverified purchases may be the result of Kindle Unlimited readers, buyers who didn't pay full price, or reviewers who did not purchase the product at Amazon. Read more about our Unverified Purchases test.
Fail Incentivized Reviews
On Oct 3, 2016, Amazon prohibited incentivized reviews, however we still test for them since there are still millions in our dataset.
94 of the 137 total reviews for this product admitted to receiving a free or discounted product in exchange for a review. Incentivized reviews have rated this product an average of 4.6 while reviews that were not incentivized rated this product an average of 3.5. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.
Read more about our Incentivized Reviews test. Check out our study showing that Incentivized Reviewers are much more likely to leave a positive review.
Fail Suspicious Reviewers
Never-Verified Reviewers
30 of the 137 reviewers have never written a verified purchase review. While this is more Never-Verified Reviewers than we'd expect to see, the discrepancy in ratings between the Never-Verified Reviewers and reviewers who have written at least one verified purchase review isn't significant enough to rule out the possibility of it being due to random chance.
Take-Back Reviewers
104 of the 137 reviewers have had at least one of their past reviews for another product deleted. The Take-Back Reviewers have rated this product an average of 4.6 while the reviewers who don't have any deleted reviews in their history have rated this product an average of 3.3. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.
Single-Day Reviewers
2 of the 137 reviewers have written multiple reviews but posted all of them on a single day. The Single-Day reviewers have rated this product an average of 1.5 while all other reviewers rated this product an average of 4.3. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.
Fail Reviewer Ease
The ease score is the average rating for all reviews that a given reviewer submits. The average ease score for reviewers of this product is 4.4, while the average ease score for reviewers in this category is 4.3. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.
4.4 Product's Average Ease Score
4.3 Category's Average Ease Score
Read more about our Reviewer Ease test.
Fail Word Count Comparison
-
- 47%
- Have an overrepresented word count
In the graph above, we can see the distribution of review word counts for this product and the expected distribution for this category. We see the following 1 group with a statistically significant greater concentration than what we'd expect to see:In total, we found that 65 reviews (or 47%) are within an overrepresented word count group. These reviews have rated this product an average of 4.6, while all other reviews have rated this product an average of 3.9. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.
Fail Phrase Repetition
Reviews that contain one of these phrases are NOT necessarily devalued; read more about how this test works here.
Common Phrases in Reviews:
Show MoreShow Less
21 reviews
8 reviews
16 reviews
4 reviews
14 reviews
16 reviews
3 reviews
85 of the 137 total reviews for this product use substantial repetitive phrases between them. These reviewers have rated this product an average of 4.7 while reviews without substantial repetitive phrases rated this product an average of 3.5. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.
Fail Overlapping Review History
Reviewers of this product have ALSO reviewed the following products:
14% also reviewed:
Uptown Cosmeceuticals Anti Wrinkle & Acne Scar... by Uptown Cosmeceuticals
13% also reviewed:
Sol Beauty® Dead Sea Mud Mask - Best Face & Body... by Sol Beauty
12% also reviewed:
Restoration® Inflatable Travel Neck Pillow -... by Restoration
11% also reviewed:
Active Research® - Ultra Bright LED Headlamp... by Active Research
9% also reviewed:
Ceramic Flat Iron Hair Straightener - 1 Inch -... by Xpretty
9% also reviewed:
Zhou Calm Now Soothing Support with B Vitamins,... by Zhou Nutrition
59 of the 137 reviewers have substantial overlapping product review history. These reviewers have rated this product an average of 4.6 while the reviewers who have a more unique product review history rated this product an average of 4.0. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.
Warn Deleted Reviews
We discovered a total of 6 deleted Reviews for this product, with an average rating of 4.8. Even though deleted reviews don't affect the average rating, the fact that action was taken to delete reviews raises some red flags about the integrity of the reviews for the product as whole.
There are a few limitations to keep in mind regarding the Deleted Reviews test:
- We don't have a magic ability to collect every single deleted review; we can only identify reviews as deleted if we collect them on one date and then notice they are no longer visible on a subsequent date.
- We have no information on reviews that were never published in the first place.
- We also don't know why these reviews were removed. It could be action from the platform, personal decision by the review author, part of an entire account closure, even some data error on our part, etc.
Warn Brand Repeats
Brand Repeaters
59 of the 137 reviewers have reviewed other products for this brand. While this is more Brand Repeaters than we'd expect to see, the discrepancy in ratings between the Brand Repeaters and non-repeaters isn't significant enough to rule out the possibility of it being due to random chance.
Pass Reviewer Participation
-
- 0%
- From reviewers with an overrepresented participation
We didn't find any participation groups that had a statistically significant greater concentration than what we'd expect to see in this category.
Read more about our Reviewer Participation test.
Read more about our Reviewer Participation test.