TCP 85 Watt Equivalent, LED Downlight Fixture, Dimmable Soft White, RLDR6527K, 5/6"
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From TCP
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Report Card
Most Trusted Reviews
TRUST
- Verified Purchaser
- Created on a high volume day
- Take-Back Reviewer (57 deleted Reviews; avg. rating: 4.0)
- Critical Reviewer (avg. rating: 3.8)
Least Trusted Reviews
TRUST
- Verified Purchaser
- Overrepresented word count (172 words)
- Contains repetitive phrases (show)
- Take-Back Reviewer (279 deleted Reviews; avg. rating: 4.0)
- Brand Repeater (5 of 1581 reviews for this brand; avg rating: 3.8)
- Overlapping Review History: reviewed 2 of 9 top products
- Critical Reviewer (avg. rating: 4.1)
Analysis Details
We discovered a total of 2 deleted Reviews for this product, with an average rating of 5. Even though deleted reviews don't affect the average rating, the fact that action was taken to delete reviews raises some red flags about the integrity of the reviews for the product as whole.
There are a few limitations to keep in mind regarding the Deleted Reviews test:
- We don't have a magic ability to collect every single deleted review; we can only identify reviews as deleted if we collect them on one date and then notice they are no longer visible on a subsequent date.
- We have no information on reviews that were never published in the first place.
- We also don't know why these reviews were removed. It could be action from the platform, personal decision by the review author, part of an entire account closure, even some data error on our part, etc.
Take-Back Reviewers
26 of the 28 reviewers have had at least one of their past reviews for another product deleted. This is an excessively large percentage of Take-Back Reviewers which may indicate unnatural reviews.
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- 11%
- Created over 1 day
We counted 28 reviews for this product over the span of 479 days, an average of 0.1 reviews per day. If these reviews were created randomly, there would be a 99.9% chance that we would see 2 or fewer reviews on any given day.
However, we see the following 1 day exceeding this threshold:In total, we found that 3 reviews were created on just 1 day. Although any days with a larger number of reviews than expected is suspicious, the discrepancy in ratings from reviews created on these high volume days and reviews created on other days isn't significant enough to rule out the possibility of it being due to random chance.
Brand Repeaters
12 of the 28 reviewers have reviewed other products for this brand. While this is more Brand Repeaters than we'd expect to see, it does not appear to have a significant impact on the overall rating.
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- 50%
- Have an overrepresented word count
In the graph above, we can see the distribution of review word counts for this product and the expected distribution for this category. We see the following 1 group with a statistically significant greater concentration than what we'd expect to see:In total, we found that 14 reviews (or 50%) are within an overrepresented word count group. This is an excessively high number of reviews in overrepresented word count groups.
(5.0/5)
(5.0/5)
(5.0/5)
(3.5/5)
(4.0/5)
(5.0/5)
(4.0/5)
(3.5/5)
(5.0/5)
(4.5/5)
11 of the 28 total reviews for this product use substantial repetitive phrases between them. This is an excessively large percentage which may indicate unnatural reviews.
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21 of the 28 reviewers have substantial overlapping product review history. This is an excessively large percentage which may indicate unnatural reviews.
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- 0%
- Unverified Purchases
Unverified purchases may be the result of Kindle Unlimited readers, buyers who didn't pay full price, or reviewers who did not purchase the product at Amazon. Read more about our Unverified Purchases test.
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- 0%
- From reviewers with an overrepresented participation
Read more about our Reviewer Participation test.
4.3 Product's Average Ease Score
4.2 Category's Average Ease Score
Read more about our Reviewer Ease test.
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- 0%
- Admitted to receiving an incentive
Read more about our Incentivized Reviews test. Check out our study showing that Incentivized Reviewers are much more likely to leave a positive review.