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All-New Fire HD 10 Tablet with Alexa Hands-Free, 10.1" 1080p Full HD Display, 32 GB, Black From Amazon Report Feedback

Warn Unnatural reviews possible*

Original:

2,791 Reviews

Adjusted:

1,842 Reviews

Rank in: Amazon Devices
43%
60%

How is this calculated
Report Last Updated: Dec 10, 2017
Update Available

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Report Card

Click a test to jump to details

FAIL Suspicious Reviewers
FAIL Overlapping Review History
WARN Deleted Reviews
WARN Rating Trend
WARN Brand Repeats
WARN Phrase Repetition
PASS Unverified Purchases
PASS Word Count Comparison
PASS Reviewer Ease
PASS Skewed Helpfulness
PASS Incentivized Reviews
N/A Reviewer Participation
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Most Trusted Reviews

Nice device but had internet connectivity problems. Talked with Amazon ... [Go to full review]
Nov 24, 2017      
100% TRUST
  • Verified Purchaser
  • Critical Reviewer (avg. rating: 3.9)


Least Trusted Reviews

I really enjoy it [Go to full review]
Oct 31, 2017      
0% TRUST
  • Unverified Purchaser
  • Created on a high volume day
  • Overrepresented word count (4 words)
  • One-Hit Wonder
  • Never-Verified Reviewer
  • Overrepresented Participation (posted 1 review)
  • Easy Grader (avg. rating: 5.0)


Analysis Details


Fail Suspicious Reviewers

One-Hit Wonders


Less than approximately 10% of reviewers have only reviewed this product. While this is more One-Hit Wonders than we'd expect to see, it does not appear to have a significant impact on the overall rating.

from one-hit wonders

from reviewers with more than one review


3.8
4.2


Take-Back Reviewers


Less than approximately 10% of reviewers have had at least one of their past reviews for another product deleted. This is an excessively large percentage of Take-Back Reviewers which may indicate unnatural reviews.

from take-back reviewers

from reviewers without previously deleted reviews


4.0
4.1


Single-Day Reviewers


Less than approximately 10% of reviewers have written multiple reviews but posted all of them on a single day. The Single-Day reviewers have rated this product an average of 2.0 while all other reviewers rated this product an average of 4.2. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.

from single-day reviewers

from non-single-day reviewers


2.0
4.2


Read more about our Suspicious Reviewers test.

Fail Overlapping Review History

<10% also reviewed:
Netflix by Netflix, Inc

<10% also reviewed:
Amazon Fire TV Stick by

<10% also reviewed:
HBO GO by HBO

Does not include products
from the same brand


Approximately 15% of reviewers have substantial overlapping product review history. These reviewers have rated this product an average of 4.9 while the reviewers who have a more unique product review history rated this product an average of 4.0. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.

from reviewers with substantial overlapping history

from reviewers without a substantial overlapping history


4.9
4.0


Read more about our Overlapping Review History test.

Warn Deleted Reviews

We discovered a total of 1 deleted review for this product, with an average rating of 5. Even though deleted reviews don't affect the average rating, the fact that action was taken to delete reviews raises some red flags about the integrity of the reviews for the product as whole.

5.0 average rating of deleted reviews

5.0



Read more about our Deleted Reviews test.

Warn Rating Trend
It appears that several reviews were created during just a short period of time.
Read more about our Rating Trend test.

Warn Brand Repeats

Brand Repeaters


Approximately 30% of reviewers have reviewed other products for this brand. While this is more Brand Repeaters than we'd expect to see, the discrepancy in ratings between the Brand Repeaters and non-repeaters isn't significant enough to rule out the possibility of it being due to random chance.

from Brand Repeaters

from Non-Repeaters


4.6
3.9


Brand Loyalists


Less than approximately 10% of reviewers have reviewed multiple products but half or more of their reviews are for this brand. While this is more Brand Loyalists than we'd expect to see, it does not appear to have a significant impact on the overall rating.

from Brand Loyalists

from Non-Loyalists


4.0
4.1


Read more about our Brand Repeats test.

Warn Phrase Repetition
Reviews that contain one of these phrases are NOT necessarily devalued; read more about how this test works here.

Common Phrases in Reviews:
~4% of reviews
~8% of reviews
~8% of reviews
~8% of reviews
~4% of reviews
~4% of reviews
~6% of reviews
~4% of reviews
~6% of reviews
Show MoreShow Less
Common Phrases in Titles:
~4% of reviews
~4% of reviews
~4% of reviews


Approximately 30% of reviews use substantial repetitive phrases between them. This is an excessively large percentage which may indicate unnatural reviews.

from reviews with substantial repetitive phrases

from reviews without substantial repetitive phrases


4.4
4.0


Read more about our Phrase Repetition test.

Pass Unverified Purchases

62 of the 2,791 total reviews for this product are unverified purchases. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.

from unverified purchasers

from verified purchases


N/A
4.1


Unverified purchases may be the result of Kindle Unlimited readers, buyers who didn't pay full price, or reviewers who did not purchase the product at Amazon. Read more about our Unverified Purchases test.

Pass Word Count Comparison

  • ~20%
  • Have an overrepresented word count

In the graph above, we can see the distribution of review word counts for this product and the expected distribution for this category. We see the following 1 group with a statistically significant greater concentration than what we'd expect to see:In total, we found that approximately 20% are within an overrepresented word count group. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.

from reviews with an overrepresented word count

from reviews with a properly represented word count


4.3
4.1


Read more about our Word Count Comparison test.

Pass Reviewer Ease
The ease score is the average rating for all reviews that a given reviewer submits. The average ease score for reviewers of this product is 4, while the average ease score for reviewers in this category is 4.2.

4.0 Product's Average Ease Score

4.2 Category's Average Ease Score


4.0
4.2


Read more about our Reviewer Ease test.


Pass Skewed Helpfulness
We examined the average net helpfulness score of negative reviews against the average net helpfulness score of positive reviews. The net helpfulness score is the number of times a review has been marked as helpful minus the number of times a review has been marked as unhelpful. We could not find any statistically significant difference in average net helpfulness score between the negative reviews and positive reviews.

0.0 average net helpfulness for positive reviews

0.0 average net helpfulness for negative reviews


Read more about our Skewed Helpfulness test.


Pass Incentivized Reviews
On Oct 3, 2016, Amazon prohibited incentivized reviews, however we still test for them since there are still millions in our dataset.

  • <10%
  • Admitted to receiving an incentive
We didn't detect any reviews that used language indicating they were incentivized.
Read more about our Incentivized Reviews test, or check out our study showing that Incentivized Reviewers are much more likely to leave a positive review.

N/A Reviewer Participation
We haven't collected sufficient data to run this test yet. See more