Aesthetica Makeup Brush Cleaner - Cruelty Free Make Up Brush Shampoo for any Brush, Sponge or...
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From Aesthetica
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Most Trusted Reviews
TRUST
- Verified Purchaser
- Take-Back Reviewer (8 deleted Reviews; avg. rating: 4.4)
- Brand Repeater (2 of 257 reviews for this brand; avg rating: 5.0)
- Critical Reviewer (avg. rating: 4.3)
Least Trusted Reviews
TRUST
- Verified Purchaser
- Overrepresented word count (23 words)
- Contains repetitive phrases (show)
- Take-Back Reviewer (1 deleted Review; avg. rating: 1.0)
- Overrepresented Participation (posted 16 Reviews)
- Critical Reviewer (avg. rating: 3.3)
Analysis Details
Take-Back Reviewers
51 of the 177 reviewers have had at least one of their past reviews for another product deleted. While this is more Take-Back Reviewers than we'd expect to see, the discrepancy in ratings between the Take-Back Reviewers and reviewers who don't have any deleted reviews in their history isn't significant enough to rule out the possibility of it being due to random chance.
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- 54%
- Have an overrepresented word count
In the graph above, we can see the distribution of review word counts for this product and the expected distribution for this category. We see the following 2 groups with a statistically significant greater concentration than what we'd expect to see:In total, we found that 95 reviews (or 54%) are within an overrepresented word count group. This is an excessively high number of reviews in overrepresented word count groups.
(4.8/5)
(5.0/5)
(4.8/5)
(4.0/5)
(4.0/5)
(5.0/5)
(5.0/5)
(4.8/5)
(5.0/5)
(4.4/5)
(5.0/5)
(4.5/5)
33 of the 177 total reviews for this product use substantial repetitive phrases between them. While this is more than we'd expect to see, the discrepancy in ratings between the these reviews and reviews without substantial repetitive phrases isn't significant enough to rule out the possibility of it being due to random chance.
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- 62%
- From reviewers with an overrepresented participation
We see the following 2 participation groups with a statistically significant greater concentration than what we'd expect to see:In total, we found that 109 reviewers (or 62%) are within an overrepresented participation group. This is an excessively high number of reviewers in overrepresented participation groups.
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- 0%
- Created on high-volume days
Read more about our Rating Trend test.
15 of the 177 total reviews for this product are unverified purchases. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
Unverified purchases may be the result of Kindle Unlimited readers, buyers who didn't pay full price, or reviewers who did not purchase the product at Amazon. Read more about our Unverified Purchases test.
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from the same brand
22 of the 177 reviewers have substantial overlapping product review history. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
4.4 Product's Average Ease Score
4.4 Category's Average Ease Score
Read more about our Reviewer Ease test.
Brand Repeaters
6 of the 177 reviewers have reviewed other products for this brand. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
1 of the 177 total reviews for this product admitted to receiving a free or discounted product in exchange for a review. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
Read more about our Incentivized Reviews test. Check out our study showing that Incentivized Reviewers are much more likely to leave a positive review.
- 0
- Reviews have been deleted
There are a few limitations to keep in mind regarding the Deleted Reviews test:
- We don't have a magic ability to collect every single deleted review; we can only identify reviews as deleted if we collect them on one date and then notice they are no longer visible on a subsequent date.
- We have no information on reviews that were never published in the first place.
- We also don't know why these reviews were removed. It could be action from the platform, personal decision by the review author, part of an entire account closure, even some data error on our part, etc.