Close
Natural Shoe Deodorizer - Safe Spray for Feet and Smelly Cleats, Socks & More. Eliminate odor from...
More product info
From TriNova
This report was last updated 2/19/2017.
Refresh the report to view the most up-to-date data available:
Refresh the report to view the most up-to-date data available:
View/Edit Adjustment
Jump to Report Card
Report Info:
Last Updated: Feb 19, 2017
Refresh Report
Refresh Report
Note: While Amazon.com claims 201 Ratings, we counted 253 Reviews available on their site.
Note: We only analyze "reviews" and ignore one-tap "ratings".
Note: We only analyze "reviews" and ignore one-tap "ratings".
Top products in Deodorant with authentic reviews:
Report Card
Fail Overall Grade
FAIL Rating Trend
FAIL Unverified Purchases
FAIL Incentivized Reviews
FAIL Suspicious Reviewers
FAIL Reviewer Ease
FAIL Overlapping Review History
WARN Deleted Reviews
WARN Word Count Comparison
WARN Phrase Repetition
PASS Reviewer Participation
PASS Brand Repeats
Most Trusted Reviews
Smell doesn't seem to stay but seems to be doing ... [Go to full review]
Dec 11, 2016
100%
TRUST
TRUST
- Verified Purchaser
- Brand Repeater (2 of 19 reviews for this brand; avg rating: 3.5)
- Critical Reviewer (avg. rating: 4.2)
Least Trusted Reviews
With my kids in sports and my husband getting caught ... [Go to full review]
Aug 15, 2016
0%
TRUST
TRUST
- Unverified Purchaser
- Created on a high volume day
- Overrepresented word count (189 words)
- Admitted to receiving an incentive
- Contains repetitive phrases (show)
- Take-Back Reviewer (87 deleted Reviews; avg. rating: 4.9)
- Overlapping Review History: reviewed 5 of 9 top products
- Easy Grader (avg. rating: 4.8)
Analysis Details
Fail Rating Trend
-
- 43%
- Created over 8 days
We counted 253 reviews for this product over the span of 138 days, an average of 1.8 reviews per day. If these reviews were created randomly, there would be a 99.9% chance that we would see 8 or fewer reviews on any given day.
However, we see the following 8 days exceeding this threshold:In total, we found that 110 reviews were created on just 8 days. The reviews on these high volume days have rated this product an average of 4.8 while reviews from other days have rated this product an average of 4.5. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.
Fail Unverified Purchases
214 of the 253 total reviews for this product are unverified purchases. The unverified purchasers have rated this product an average of 4.7 while the verified purchasers have rated this product an average of 4.4. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.
Unverified purchases may be the result of Kindle Unlimited readers, buyers who didn't pay full price, or reviewers who did not purchase the product at Amazon. Read more about our Unverified Purchases test.
Fail Incentivized Reviews
On Oct 3, 2016, Amazon prohibited incentivized reviews, however we still test for them since there are still millions in our dataset.
224 of the 253 total reviews for this product admitted to receiving a free or discounted product in exchange for a review. Incentivized reviews have rated this product an average of 4.7 while reviews that were not incentivized rated this product an average of 4.4. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.
Read more about our Incentivized Reviews test. Check out our study showing that Incentivized Reviewers are much more likely to leave a positive review.
Fail Suspicious Reviewers
Take-Back Reviewers
174 of the 253 reviewers have had at least one of their past reviews for another product deleted. This is an excessively large percentage of Take-Back Reviewers which may indicate unnatural reviews.
Fail Reviewer Ease
The ease score is the average rating for all reviews that a given reviewer submits. The average ease score for reviewers of this product is 4.6, while the average ease score for reviewers in this category is 4.2. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.
4.6 Product's Average Ease Score
4.2 Category's Average Ease Score
Read more about our Reviewer Ease test.
Fail Overlapping Review History
Reviewers of this product have ALSO reviewed the following products:
23% also reviewed:
Micellar Water - Gentle Nonrinse Facial Cleansing... by InstaNatural
16% also reviewed:
InstaNatural Glycolic Acid Cleanser Face Wash,... by InstaNatural
6% also reviewed:
Grapefruit Scrub for Face and Body - Facial Scrub... by Pure Body Naturals
6% also reviewed:
Best Neck Firming Cream - 2 oz. With Hyaluronic... by Puressant
6% also reviewed:
Prefer Green 7 Piece Portion Control Containers... by Prefer Green
6% also reviewed:
Vyver Essential Best 6 Aromatherapy Blends Set-... by Vyver Essential
6% also reviewed:
Lavender Essential Oil (Kashmir) - 100% Pure... by
Does not include products
from the same brand
from the same brand
122 of the 253 reviewers have substantial overlapping product review history. These reviewers have rated this product an average of 4.7 while the reviewers who have a more unique product review history rated this product an average of 4.5. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.
Warn Deleted Reviews
We discovered a total of 5 deleted Reviews for this product, with an average rating of 4.6. Even though deleted reviews don't affect the average rating, the fact that action was taken to delete reviews raises some red flags about the integrity of the reviews for the product as whole.
There are a few limitations to keep in mind regarding the Deleted Reviews test:
- We don't have a magic ability to collect every single deleted review; we can only identify reviews as deleted if we collect them on one date and then notice they are no longer visible on a subsequent date.
- We have no information on reviews that were never published in the first place.
- We also don't know why these reviews were removed. It could be action from the platform, personal decision by the review author, part of an entire account closure, even some data error on our part, etc.
Warn Word Count Comparison
-
- 42%
- Have an overrepresented word count
In the graph above, we can see the distribution of review word counts for this product and the expected distribution for this category. We see the following 1 group with a statistically significant greater concentration than what we'd expect to see:In total, we found that 107 reviews (or 42%) are within an overrepresented word count group. While this is more reviews from overrepresented word count groups than we'd expect to see, these reviews do not appear to have a significant impact on the overall rating.
Warn Phrase Repetition
Reviews that contain one of these phrases are NOT necessarily devalued; read more about how this test works here.
Common Phrases in Reviews:
Show MoreShow Less
39 reviews
33 reviews
23 reviews
22 reviews
8 reviews
13 reviews
117 of the 253 total reviews for this product use substantial repetitive phrases between them. This is an excessively large percentage which may indicate unnatural reviews.
Pass Reviewer Participation
-
- 0%
- From reviewers with an overrepresented participation
We didn't find any participation groups that had a statistically significant greater concentration than what we'd expect to see in this category.
Read more about our Reviewer Participation test.
Read more about our Reviewer Participation test.
Pass Brand Repeats
Brand Repeaters
33 of the 253 reviewers have reviewed other products for this brand. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.