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KENDALL & KYLIE
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From Glu Mobile Inc.
This report was last updated 7/12/2018.
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Report Info:
Note: We only analyze "reviews" and ignore one-tap "ratings".
Top products in Adventure with authentic reviews:
Report Card
Fail Overall Grade
FAIL
Brand Repeats

FAIL
Suspicious Reviewers

FAIL
Reviewer Ease

FAIL
Word Count Comparison

FAIL
Phrase Repetition

FAIL
Reviewer Participation

WARN
Deleted Reviews

WARN
Rating Trend

PASS
Unverified Purchases

PASS
Overlapping Review History

PASS
Incentivized Reviews

Most Trusted Reviews
Love �interacting with Kendall and Kylie Jenner! I hope the ... [Go to full review]
Jun 25, 2018
100%
TRUST
TRUST
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Verified Purchaser
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Brand Repeater (3 of 39 reviews for this brand; avg rating: 4.7)
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Overlapping Review History: reviewed 1 of 9 top products
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Easy Grader (avg. rating: 4.4)
Least Trusted Reviews
Kendall and Kylie you are the best and ai love ... [Go to full review]
May 8, 2017
0%
TRUST
TRUST
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Verified Purchaser
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Overrepresented word count (14 words)
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Contains repetitive phrases (
show)
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One-Hit Wonder
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Overrepresented Participation (posted 1 Review)
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Easy Grader (avg. rating: 5.0)
Analysis Details
Fail
Brand Repeats

Brand Loyalists
53 of the 1,091 reviewers have reviewed multiple products but half or more of their reviews are for this brand. This is an excessively large percentage of Brand Loyalists which may indicate unnatural reviews.
Fail
Suspicious Reviewers

One-Hit Wonders
253 of the 1,091 reviewers have only reviewed this product. The One-Hit Wonders have rated this product an average of 4.6 while the reviewers who have posted more than one review have rated this product an average of 4.4. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.
Take-Back Reviewers
19 of the 1,091 reviewers have had at least one of their past reviews for another product deleted. The Take-Back Reviewers have rated this product an average of 3.3 while the reviewers who don't have any deleted reviews in their history have rated this product an average of 4.5. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.
Fail
Reviewer Ease

The ease score is the average rating for all reviews that a given reviewer submits. The average ease score for reviewers of this product is 4.5, while the average ease score for reviewers in this category is 4.2. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.
4.5 Product's Average Ease Score
4.2 Category's Average Ease Score
Read more about our Reviewer Ease test.
Fail
Word Count Comparison

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- 37%
- Have an overrepresented word count
In the graph above, we can see the distribution of review word counts for this product and the expected distribution for this category. We see the following 1 group with a statistically significant greater concentration than what we'd expect to see:In total, we found that 405 reviews (or 37%) are within an overrepresented word count group. These reviews have rated this product an average of 4.6, while all other reviews have rated this product an average of 4.3. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.
Fail
Phrase Repetition

Reviews that contain one of these phrases are NOT necessarily devalued; read more about how this test works here.
Common Phrases in Reviews:
42 reviews
(4.8/5)
(4.8/5)
13 reviews
(4.4/5)
(4.4/5)
22 reviews
(4.6/5)
(4.6/5)
44 of the 1,091 total reviews for this product use substantial repetitive phrases between them. These reviewers have rated this product an average of 4.9 while reviews without substantial repetitive phrases rated this product an average of 4.4. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.
Fail
Reviewer Participation

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- 93%
- From reviewers with an overrepresented participation
We see the following 2 participation groups with a statistically significant greater concentration than what we'd expect to see:In total, we found that 1017 reviewers (or 93%) are within an overrepresented participation group. These reviews have rated this product an average of 4.5, while all other reviews have rated this product an average of 3.6. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.
Warn
Deleted Reviews

We discovered a total of 23 deleted Reviews for this product, with an average rating of 4.4. Even though deleted reviews don't affect the average rating, the fact that action was taken to delete reviews raises some red flags about the integrity of the reviews for the product as whole.
There are a few limitations to keep in mind regarding the Deleted Reviews test:
- We don't have a magic ability to collect every single deleted review; we can only identify reviews as deleted if we collect them on one date and then notice they are no longer visible on a subsequent date.
- We have no information on reviews that were never published in the first place.
- We also don't know why these reviews were removed. It could be action from the platform, personal decision by the review author, part of an entire account closure, even some data error on our part, etc.
Warn
Rating Trend

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- 14%
- Created over 15 days
We counted 1,091 reviews for this product over the span of 809 days, an average of 1.3 reviews per day. If these reviews were created randomly, there would be a 99.9% chance that we would see 7 or fewer reviews on any given day.
However, we see the following 15 days exceeding this threshold:In total, we found that 151 reviews were created on just 15 days. Although any days with a larger number of reviews than expected is suspicious, these reviews do not appear to have a significant impact on the overall rating.
Pass
Unverified Purchases

2 of the 1,091 total reviews for this product are unverified purchases. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
Unverified purchases may be the result of Kindle Unlimited readers, buyers who didn't pay full price, or reviewers who did not purchase the product at Amazon. Read more about our Unverified Purchases test.
Pass
Overlapping Review History

Reviewers of this product have ALSO reviewed the following products:
4% also reviewed:
The Sims Freeplay by Electronic Arts Inc.
3% also reviewed:
TikTok by TikTok Inc.
2% also reviewed:
Crossy Road by Hipster Whale
2% also reviewed:
Covet Fashion - Dress Up Game by CrowdStar, Inc
2% also reviewed:
Avakin Life by Lockwood Publishing
2% also reviewed:
High School Story by Pixelberry Studios
2% also reviewed:
Candy Crush Saga by King
2% also reviewed:
Color Switch by Fortafy Games DMCC
185 of the 1,091 reviewers have substantial overlapping product review history. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
Pass
Incentivized Reviews

On Oct 3, 2016, Amazon prohibited incentivized reviews, however we still test for them since there are still millions in our dataset.
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- 0%
- Admitted to receiving an incentive
We didn't detect any reviews that used language indicating they were incentivized.
Read more about our Incentivized Reviews test. Check out our study showing that Incentivized Reviewers are much more likely to leave a positive review.
Read more about our Incentivized Reviews test. Check out our study showing that Incentivized Reviewers are much more likely to leave a positive review.