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Himalaya Botanique Complete Care Toothpaste, Simply Peppermint, Plaque Reducer for Brighter Teeth...
More product info From Himalaya

Review Hijacking Alert!
5 reviews are coming from a seemingly different product variation:

Himalaya Complete Care Toothpaste Simply Spearmint 5 29 oz 150 gm 1 Pack Natural Fluoride Free amp... (Example Review )



Learn more about Review Hijacking.
Review Hijacking Alert!
Until Apr 26, 2019, this listing appears to have been a different product::

Himalaya Complete Care toothpaste Simply Mint 5 29 oz 150 gm 1 Pack Natural Flouride Free amp SLS...



Learn more about Review Hijacking.
Amazon Reviews for  Himalaya Botanique Complete Care Toothpaste, Simply Peppermint, Plaque Reducer for Brighter Teeth and Fresh Breath, 5.29 oz
Rating:
9,496 Ratings
("Ratings" vs. "Reviews")
24% of potentially unnatural reviews removed (why?)
Adjusted:
7,262 Ratings*




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Jump to Report Card


Report Card

Fail Overall Grade
FAIL Deleted Reviews
FAIL Suspicious Reviewers
WARN Rating Trend
WARN Phrase Repetition
PASS Unverified Purchases
PASS Word Count Comparison
PASS Overlapping Review History
PASS Reviewer Ease
PASS Brand Repeats
PASS Incentivized Reviews
N/A Reviewer Participation

Most Trusted Reviews

Taste was good . I like cinnamon so it was ... [Go to full review]
Aug 27, 2023      
100% TRUST
  • Verified Purchaser
  • Critical Reviewer (avg. rating: 4.2)


Least Trusted Reviews

The peppermint is just right and my mouth feels clean. [Go to full review]
Jan 14, 2024      
0% TRUST
  • Verified Purchaser
  • Created on a high volume day
  • Contains repetitive phrases (show)
  • One-Hit Wonder
  • Easy Grader (avg. rating: 5.0)


Analysis Details

Fail Deleted Reviews

We discovered a total of 179 deleted Reviews for this product, with an average rating of 4.6. Even though deleted reviews don't affect the average rating, the fact that action was taken to delete reviews raises some red flags about the integrity of the reviews for the product as whole.

There are a few limitations to keep in mind regarding the Deleted Reviews test:
  1. We don't have a magic ability to collect every single deleted review; we can only identify reviews as deleted if we collect them on one date and then notice they are no longer visible on a subsequent date.
  2. We have no information on reviews that were never published in the first place.
  3. We also don't know why these reviews were removed. It could be action from the platform, personal decision by the review author, part of an entire account closure, even some data error on our part, etc.
Read more about our Deleted Reviews test.

4.6 average rating of deleted reviews

4.6


Show distribution of deleted reviews

Fail Suspicious Reviewers

One-Hit Wonders


Approximately 25% of reviewers have only reviewed this product. The One-Hit Wonders have rated this product an average of 5.0 while the reviewers who have posted more than one review have rated this product an average of 3.4. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.

from one-hit wonders

from reviewers with more than one review


5.0
3.4


Read more about our Suspicious Reviewers test.

Warn Rating Trend
It appears that several reviews were created during just a short period of time.
Read more about our Rating Trend test.

Warn Phrase Repetition
Reviews that contain one of these phrases are NOT necessarily devalued; read more about how this test works here.

Common Phrases in Titles:
~65% of reviews
(5.0/5)
~29% of reviews
(1.0/5)
~100% of reviews
(3.8/5)


Approximately 80% of reviews use substantial repetitive phrases between them. This is an excessively large percentage which may indicate unnatural reviews.

from reviews with substantial repetitive phrases

from reviews without substantial repetitive phrases


3.6
4.7


Read more about our Phrase Repetition test.

Pass Unverified Purchases

37 of the 9,496 total reviews for this product are unverified purchases. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.

from unverified purchasers

from verified purchases


N/A
3.8


Unverified purchases may be the result of Kindle Unlimited readers, buyers who didn't pay full price, or reviewers who did not purchase the product at Amazon. Read more about our Unverified Purchases test.

Pass Word Count Comparison

  • <10%
  • Have an overrepresented word count
We didn't find any review word count groups that had a statistically significant greater concentration than what we'd expect to see in this category.
Read more about our Word Count Comparison test.

Pass Overlapping Review History


Approximately 20% of reviewers have substantial overlapping product review history. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.

from reviewers with substantial overlapping history

from reviewers without a substantial overlapping history


5.0
3.5


Read more about our Overlapping Review History test.

Pass Reviewer Ease
The ease score is the average rating for all reviews that a given reviewer submits. The average ease score for reviewers of this product is 4.3, while the average ease score for reviewers in this category is 4.3.

4.3 Product's Average Ease Score

4.3 Category's Average Ease Score


4.3
4.3


Read more about our Reviewer Ease test.


Pass Brand Repeats

Brand Repeaters

We didn't detect a substantial amount of Brand Repeaters.

Pass Incentivized Reviews
On Oct 3, 2016, Amazon prohibited incentivized reviews, however we still test for them since there are still millions in our dataset.

  • <10%
  • Admitted to receiving an incentive
We didn't detect any reviews that used language indicating they were incentivized.
Read more about our Incentivized Reviews test. Check out our study showing that Incentivized Reviewers are much more likely to leave a positive review.

N/A Reviewer Participation
We haven't collected sufficient data to run this test yet. more info