Calily™ Tower Ultrasonic Essential Oil Diffuser Aromatherapy with Soothing & Relaxing Multi-Color...
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Most Trusted Reviews
TRUST
- Verified Purchaser
- Easy Grader (avg. rating: 4.4)
Least Trusted Reviews
TRUST
- Unverified Purchaser
- Admitted to receiving an incentive
- Contains repetitive phrases (show)
- Take-Back Reviewer (83 deleted Reviews; avg. rating: 4.8)
- Brand Repeater (2 of 46 reviews for this brand; avg rating: 5.0)
- Overlapping Review History: reviewed 2 of 9 top products
- Easy Grader (avg. rating: 4.7)
Analysis Details
We discovered a total of 355 deleted Reviews for this product, with an average rating of 4.7. Even though deleted reviews don't affect the average rating, the fact that action was taken to delete reviews raises some red flags about the integrity of the reviews for the product as whole.
There are a few limitations to keep in mind regarding the Deleted Reviews test:
- We don't have a magic ability to collect every single deleted review; we can only identify reviews as deleted if we collect them on one date and then notice they are no longer visible on a subsequent date.
- We have no information on reviews that were never published in the first place.
- We also don't know why these reviews were removed. It could be action from the platform, personal decision by the review author, part of an entire account closure, even some data error on our part, etc.
42 of the 100 total reviews for this product are unverified purchases. The unverified purchasers have rated this product an average of 4.6 while the verified purchasers have rated this product an average of 3.4. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.
Unverified purchases may be the result of Kindle Unlimited readers, buyers who didn't pay full price, or reviewers who did not purchase the product at Amazon. Read more about our Unverified Purchases test.
17 of the 100 total reviews for this product admitted to receiving a free or discounted product in exchange for a review. Incentivized reviews have rated this product an average of 4.8 while reviews that were not incentivized rated this product an average of 3.8. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.
Read more about our Incentivized Reviews test. Check out our study showing that Incentivized Reviewers are much more likely to leave a positive review.
Take-Back Reviewers
45 of the 100 reviewers have had at least one of their past reviews for another product deleted. The Take-Back Reviewers have rated this product an average of 4.5 while the reviewers who don't have any deleted reviews in their history have rated this product an average of 3.5. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.
Single-Day Reviewers
8 of the 100 reviewers have written multiple reviews but posted all of them on a single day. The Single-Day reviewers have rated this product an average of 2.9 while all other reviewers rated this product an average of 4.0. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.
21 of the 100 total reviews for this product use substantial repetitive phrases between them. These reviewers have rated this product an average of 4.5 while reviews without substantial repetitive phrases rated this product an average of 3.8. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.
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24 of the 100 reviewers have substantial overlapping product review history. These reviewers have rated this product an average of 4.7 while the reviewers who have a more unique product review history rated this product an average of 3.7. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.
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- 8%
- Created over 2 days
We counted 100 reviews for this product over the span of 354 days, an average of 0.3 reviews per day. If these reviews were created randomly, there would be a 99.9% chance that we would see 3 or fewer reviews on any given day.
However, we see the following 2 days exceeding this threshold:In total, we found that 8 reviews were created on just 2 days. Although any days with a larger number of reviews than expected is suspicious, the discrepancy in ratings from reviews created on these high volume days and reviews created on other days isn't significant enough to rule out the possibility of it being due to random chance.
Brand Repeaters
28 of the 100 reviewers have reviewed other products for this brand. While this is more Brand Repeaters than we'd expect to see, the discrepancy in ratings between the Brand Repeaters and non-repeaters isn't significant enough to rule out the possibility of it being due to random chance.
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- 0%
- Have an overrepresented word count
Read more about our Word Count Comparison test.
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- 0%
- From reviewers with an overrepresented participation
Read more about our Reviewer Participation test.
4.2 Product's Average Ease Score
4.3 Category's Average Ease Score
Read more about our Reviewer Ease test.