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Square A-SKU-0120 Dock for Reader
More product info From Square

Amazon Reviews for  Square A-SKU-0120 Dock for Reader
Rating:
82 Ratings
41 Reviews
("Ratings" vs. "Reviews")
15% of potentially unnatural reviews removed (why?)
Adjusted:
View/Edit Adjustment
Jump to Report Card
Report Info:
Last Updated: Feb 14, 2017
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Note: While Amazon.com claims 82 Ratings, we counted 41 Reviews available on their site.
Note: We only analyze "reviews" and ignore one-tap "ratings".

Report Card

Pass Overall Grade
FAIL Brand Repeats
WARN Suspicious Reviewers
WARN Reviewer Ease
WARN Word Count Comparison
WARN Reviewer Participation
PASS Rating Trend
PASS Unverified Purchases
PASS Phrase Repetition
PASS Overlapping Review History
PASS Incentivized Reviews
PASS Deleted Reviews

Most Trusted Reviews

Love it, nice product as usual from square [Go to full review]
Dec 6, 2016      
100% TRUST
  • Verified Purchaser
  • Take-Back Reviewer (9 deleted Reviews; avg. rating: 4.2)
  • Easy Grader (avg. rating: 4.6)


Least Trusted Reviews

1/5
Unfortunately, this item is not compatible with my smartphone. ... [Go to full review]
Aug 16, 2016      
15% TRUST
  • Verified Purchaser
  • Take-Back Reviewer (1 deleted Review; avg. rating: 5.0)
  • Brand Repeater (2 of 7 reviews for this brand; avg rating: 1.0)
  • Critical Reviewer (avg. rating: 2.3)


Analysis Details

Fail Brand Repeats

Brand Loyalists


2 of the 41 reviewers have reviewed multiple products but half or more of their reviews are for this brand. This is an excessively large percentage of Brand Loyalists which may indicate unnatural reviews.

from Brand Loyalists

from Non-Loyalists


3.0
4.9


Read more about our Brand Repeats test.

Warn Suspicious Reviewers

Take-Back Reviewers


4 of the 41 reviewers have had at least one of their past reviews for another product deleted. While this is more Take-Back Reviewers than we'd expect to see, it does not appear to have a significant impact on the overall rating.

from take-back reviewers

from reviewers without previously deleted reviews


4.0
4.8


Read more about our Suspicious Reviewers test.

Warn Reviewer Ease
The ease score is the average rating for all reviews that a given reviewer submits. The average ease score for reviewers of this product is 4.4, while the average ease score for reviewers in this category is 4.3. While this discrepancy is rather large, it is not quite large enough to rule out the possibility of it being due random chance.

4.4 Product's Average Ease Score

4.3 Category's Average Ease Score


4.4
4.3


Read more about our Reviewer Ease test.


Warn Word Count Comparison

  • 46%
  • Have an overrepresented word count

In the graph above, we can see the distribution of review word counts for this product and the expected distribution for this category. We see the following 1 group with a statistically significant greater concentration than what we'd expect to see:In total, we found that 19 reviews (or 46%) are within an overrepresented word count group. While this is more reviews from overrepresented word count groups than we'd expect to see, the discrepancy in ratings between reviews with overrepresented word groups and all other reviews isn’t significant enough to rule out the possibility of it being due to random chance.

from reviews with an overrepresented word count

from reviews with a properly represented word count


5.0
4.6


Read more about our Word Count Comparison test.

Warn Reviewer Participation

  • 68%
  • From reviewers with an overrepresented participation

We see the following 1 participation group with a statistically significant greater concentration than what we'd expect to see:In total, we found that 28 reviewers (or 68%) are within an overrepresented participation group. This is an excessively high number of reviewers in overrepresented participation groups.

From reviewers with an overrepresented participation

From reviewers with a properly represented participation


4.8
4.6


Read more about our Reviewer Participation test.

Pass Rating Trend

  • 0%
  • Created on high-volume days
We counted 41 reviews for this product over the span of 252 days, an average of 0.2 reviews per day. If these reviews were created randomly, there would be a 99.9% chance that we would see 3 or fewer reviews on any given day. We didn't find any days exceeding this threshold.
Read more about our Rating Trend test.

Pass Unverified Purchases
  • 0%
  • Unverified Purchases
0 of the 41 total reviews for this product are unverified purchases. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
Unverified purchases may be the result of Kindle Unlimited readers, buyers who didn't pay full price, or reviewers who did not purchase the product at Amazon. Read more about our Unverified Purchases test.

Pass Phrase Repetition
Reviews that contain one of these phrases are NOT necessarily devalued; read more about how this test works here.

Common Phrases in Reviews:
3 reviews
2 reviews
Common Phrases in Titles:
2 reviews


3 of the 41 total reviews for this product use substantial repetitive phrases between them. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.

from reviews with substantial repetitive phrases

from reviews without substantial repetitive phrases


5.0
4.7


Read more about our Phrase Repetition test.

Pass Overlapping Review History
Reviewers of this product have ALSO reviewed the following products:

Does not include products
from the same brand


11 of the 41 reviewers have substantial overlapping product review history. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.

from reviewers with substantial overlapping history

from reviewers without a substantial overlapping history


4.9
4.7


Read more about our Overlapping Review History test.

Pass Incentivized Reviews
On Oct 3, 2016, Amazon prohibited incentivized reviews, however we still test for them since there are still millions in our dataset.

  • 0%
  • Admitted to receiving an incentive
We didn't detect any reviews that used language indicating they were incentivized.
Read more about our Incentivized Reviews test. Check out our study showing that Incentivized Reviewers are much more likely to leave a positive review.

Pass Deleted Reviews
  • 0
  • Reviews have been deleted
We have not discovered any deleted reviews for this product.

There are a few limitations to keep in mind regarding the Deleted Reviews test:
  1. We don't have a magic ability to collect every single deleted review; we can only identify reviews as deleted if we collect them on one date and then notice they are no longer visible on a subsequent date.
  2. We have no information on reviews that were never published in the first place.
  3. We also don't know why these reviews were removed. It could be action from the platform, personal decision by the review author, part of an entire account closure, even some data error on our part, etc.
Read more about our Deleted Reviews test.