Azteca Gold Bentonite Clay Powder, Simply Best Secret Indian Healing Organic Mask Finest, Purest,...
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From Azteca Gold
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Most Trusted Reviews
TRUST
- Verified Purchaser
- Take-Back Reviewer (2 deleted Reviews; avg. rating: 5.0)
- Critical Reviewer (avg. rating: 4.3)
Least Trusted Reviews
TRUST
- Unverified Purchaser
- Created on a high volume day
- Admitted to receiving an incentive
- Contains repetitive phrases (show)
- Take-Back Reviewer (9 deleted Reviews; avg. rating: 5.0)
- Easy Grader (avg. rating: 4.8)
Analysis Details
We discovered a total of 68 deleted Reviews for this product, with an average rating of 4.6. Even though deleted reviews don't affect the average rating, the fact that action was taken to delete reviews raises some red flags about the integrity of the reviews for the product as whole.
There are a few limitations to keep in mind regarding the Deleted Reviews test:
- We don't have a magic ability to collect every single deleted review; we can only identify reviews as deleted if we collect them on one date and then notice they are no longer visible on a subsequent date.
- We have no information on reviews that were never published in the first place.
- We also don't know why these reviews were removed. It could be action from the platform, personal decision by the review author, part of an entire account closure, even some data error on our part, etc.
Take-Back Reviewers
40 of the 107 reviewers have had at least one of their past reviews for another product deleted. This is an excessively large percentage of Take-Back Reviewers which may indicate unnatural reviews.
4.6 Product's Average Ease Score
4.3 Category's Average Ease Score
Read more about our Reviewer Ease test.
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- 7%
- Created over 2 days
We counted 107 reviews for this product over the span of 1,000 days, an average of 0.1 reviews per day. If these reviews were created randomly, there would be a 99.9% chance that we would see 2 or fewer reviews on any given day.
However, we see the following 2 days exceeding this threshold:In total, we found that 7 reviews were created on just 2 days. Although any days with a larger number of reviews than expected is suspicious, these reviews do not appear to have a significant impact on the overall rating.
60 of the 107 total reviews for this product are unverified purchases. While this is a higher percentage of unverified purchases than we'd expect to see, the discrepancy in ratings between the unverified purchases and verified purchases isn't significant enough to rule out the possibility of it being due to random chance.
Unverified purchases may be the result of Kindle Unlimited readers, buyers who didn't pay full price, or reviewers who did not purchase the product at Amazon. Read more about our Unverified Purchases test.
6 of the 107 total reviews for this product admitted to receiving a free or discounted product in exchange for a review. This is more than we would expect see; the presences of at least one incentivized review indicates that there may be more, since not all reviewers will disclose that they had received an incentive to post a review.
Read more about our Incentivized Reviews test. Check out our study showing that Incentivized Reviewers are much more likely to leave a positive review.
21 of the 107 total reviews for this product use substantial repetitive phrases between them. While this is more than we'd expect to see, the discrepancy in ratings between the these reviews and reviews without substantial repetitive phrases isn't significant enough to rule out the possibility of it being due to random chance.
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- 0%
- Have an overrepresented word count
Read more about our Word Count Comparison test.
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from the same brand
30 of the 107 reviewers have substantial overlapping product review history. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
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- 0%
- From reviewers with an overrepresented participation
Read more about our Reviewer Participation test.
Brand Repeaters
2 of the 107 reviewers have reviewed other products for this brand. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.