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PURE Avocado Oil, 500 ML (16.9 Fl. Oz.)
More product info From CalPure Foods

Amazon Reviews for  PURE Avocado Oil, 500 ML (16.9 Fl. Oz.)
Rating:
91 Ratings
91 Reviews
("Ratings" vs. "Reviews")
5% of potentially unnatural reviews removed (why?)
Adjusted:
View/Edit Adjustment
Jump to Report Card
Report Info:

Report Card

Pass Overall Grade
FAIL Brand Repeats
FAIL Suspicious Reviewers
WARN Reviewer Ease
WARN Phrase Repetition
PASS Rating Trend
PASS Unverified Purchases
PASS Word Count Comparison
PASS Overlapping Review History
PASS Reviewer Participation
PASS Incentivized Reviews
PASS Deleted Reviews

Most Trusted Reviews

Pretty amazing oil. Works especially well on hands, as it ... [Go to full review]
May 11, 2016      
100% TRUST
  • Verified Purchaser
  • Critical Reviewer (avg. rating: 4.1)


Least Trusted Reviews

5/5
Very high smoke point great for grilling! I love it. [Go to full review]
Dec 30, 2015      
0% TRUST
  • Unverified Purchaser
  • Overrepresented word count (10 words)
  • Contains repetitive phrases (show)
  • Never-Verified Reviewer
  • Single-Day Reviewer (posted all reviews on Dec 30, 2015)
  • Brand Monogamist (2 of 2 reviews for this brand; avg rating: 5.0)
  • Easy Grader (avg. rating: 5.0)


Analysis Details

Fail Brand Repeats

Brand Monogamists


2 of the 91 reviewers have reviewed multiple products, but only for this brand. This is an excessively large percentage of Brand Monogamists which may indicate unnatural reviews.

from Brand Monogamists

from Non-Monogamists


5.0
4.7


Read more about our Brand Repeats test.

Fail Suspicious Reviewers

Take-Back Reviewers


18 of the 91 reviewers have had at least one of their past reviews for another product deleted. This is an excessively large percentage of Take-Back Reviewers which may indicate unnatural reviews.

from take-back reviewers

from reviewers without previously deleted reviews


4.9
4.7


Read more about our Suspicious Reviewers test.

Warn Reviewer Ease
The ease score is the average rating for all reviews that a given reviewer submits. The average ease score for reviewers of this product is 4.5, while the average ease score for reviewers in this category is 4.3. While this discrepancy is rather large, it is not quite large enough to rule out the possibility of it being due random chance.

4.5 Product's Average Ease Score

4.3 Category's Average Ease Score


4.5
4.3


Read more about our Reviewer Ease test.


Warn Phrase Repetition
Reviews that contain one of these phrases are NOT necessarily devalued; read more about how this test works here.

Common Phrases in Reviews:
6 reviews
5 reviews
3 reviews
5 reviews
2 reviews
2 reviews
2 reviews
Show MoreShow Less


16 of the 91 total reviews for this product use substantial repetitive phrases between them. While this is more than we'd expect to see, it does not appear to have a significant impact on the overall rating.

from reviews with substantial repetitive phrases

from reviews without substantial repetitive phrases


4.8
4.8


Read more about our Phrase Repetition test.

Pass Rating Trend

  • 0%
  • Created on high-volume days
We counted 91 reviews for this product over the span of 457 days, an average of 0.2 reviews per day. If these reviews were created randomly, there would be a 99.9% chance that we would see 3 or fewer reviews on any given day. We didn't find any days exceeding this threshold.
Read more about our Rating Trend test.

Pass Unverified Purchases

11 of the 91 total reviews for this product are unverified purchases. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.

from unverified purchasers

from verified purchases


5.0
4.7


Unverified purchases may be the result of Kindle Unlimited readers, buyers who didn't pay full price, or reviewers who did not purchase the product at Amazon. Read more about our Unverified Purchases test.

Pass Word Count Comparison

  • 30%
  • Have an overrepresented word count

In the graph above, we can see the distribution of review word counts for this product and the expected distribution for this category. We see the following 1 group with a statistically significant greater concentration than what we'd expect to see:In total, we found that 27 reviews (or 30%) are within an overrepresented word count group. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.

from reviews with an overrepresented word count

from reviews with a properly represented word count


5.0
4.7


Read more about our Word Count Comparison test.

Pass Overlapping Review History
Reviewers of this product have ALSO reviewed the following products:

Does not include products
from the same brand


17 of the 91 reviewers have substantial overlapping product review history. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.

from reviewers with substantial overlapping history

from reviewers without a substantial overlapping history


4.9
4.7


Read more about our Overlapping Review History test.

Pass Reviewer Participation

  • 0%
  • From reviewers with an overrepresented participation
We didn't find any participation groups that had a statistically significant greater concentration than what we'd expect to see in this category.
Read more about our Reviewer Participation test.

Pass Incentivized Reviews
On Oct 3, 2016, Amazon prohibited incentivized reviews, however we still test for them since there are still millions in our dataset.

  • 0%
  • Admitted to receiving an incentive
We didn't detect any reviews that used language indicating they were incentivized.
Read more about our Incentivized Reviews test. Check out our study showing that Incentivized Reviewers are much more likely to leave a positive review.

Pass Deleted Reviews
  • 0
  • Reviews have been deleted
We have not discovered any deleted reviews for this product.

There are a few limitations to keep in mind regarding the Deleted Reviews test:
  1. We don't have a magic ability to collect every single deleted review; we can only identify reviews as deleted if we collect them on one date and then notice they are no longer visible on a subsequent date.
  2. We have no information on reviews that were never published in the first place.
  3. We also don't know why these reviews were removed. It could be action from the platform, personal decision by the review author, part of an entire account closure, even some data error on our part, etc.
Read more about our Deleted Reviews test.