Kenra Volume Spray #25 From Kenra Report Feedback
Report Last Updated: Mar 15, 2017
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Most Trusted Reviews
- Verified Purchaser
- Critical Reviewer (avg. rating: 2.5)
Least Trusted Reviews
- Verified Purchaser
- Overrepresented word count (5 words)
- Brand Repeater (2 of 22 reviews for this brand; avg rating: 5.0)
- Overrepresented Participation (posted 22 reviews)
- Easy Grader (avg. rating: 4.6)
We discovered a total of 376 deleted reviews for this product, with an average rating of 4.4. Even though deleted reviews don't affect the average rating, the fact that action was taken to delete reviews raises some red flags about the integrity of the reviews for the product as whole.
4.4 average rating of deleted reviews
Read more about our Deleted Reviews test.
400 of the 1,245 reviewers have had at least one of their past reviews for another product deleted. The Take-Back Reviewers have rated this product an average of 4.6 while the reviewers who don't have any deleted reviews in their history have rated this product an average of 4.4. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.
4.4 Product's Average Ease Score
4.3 Category's Average Ease Score
Read more about our Reviewer Ease test.
- Have an overrepresented word count
In the graph above, we can see the distribution of review word counts for this product and the expected distribution for this category. We see the following 1 group with a statistically significant greater concentration than what we'd expect to see:
Example critical reviews
-0.2 average net helpfulness for positive reviews
-0.4 average net helpfulness for negative reviews
Read more about our Skewed Helpfulness test.
- Created over 12 days
We counted 1,245 reviews for this product over the span of 3,273 days, an average of 0.4 reviews per day. If these reviews were created randomly, there would be a 99.9% chance that we would see 4 or fewer reviews on any given day.
However, we see the following 12 days exceeding this threshold:
32 of the 1,245 reviewers have reviewed multiple products but half or more of their reviews are for this brand. While this is more Brand Loyalists than we'd expect to see, the discrepancy in ratings between the Brand Loyalists and non-loyalists isn't significant enough to rule out the possibility of it being due to random chance.
- From reviewers with an overrepresented participation
We see the following 1 participation group with a statistically significant greater concentration than what we'd expect to see:
87 of the 1,245 total reviews for this product are unverified purchases. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
Unverified purchases may be the result of Kindle Unlimited readers, buyers who didn't pay full price, or reviewers who did not purchase the product at Amazon. Read more about our Unverified Purchases test.
23 of the 1,245 total reviews for this product use substantial repetitive phrases between them. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
56 of the 1,245 reviewers have substantial overlapping product review history. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
- Admitted to receiving an incentive
Read more about our Incentivized Reviews test, or check out our study showing that Incentivized Reviewers are much more likely to leave a positive review.