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Amazon.com $25 Gift Card in a Greeting Card (Happy Valentine's Day Design) From Amazon Report Feedback

Warn Unnatural reviews possible

Original:

10 Reviews

Adjusted:

7 Reviews

Rank in: Gift Cards
52%
45%

View/Edit Adjustment
How is this calculated
Report Last Updated: Aug 15, 2017
Update Available
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Report Card

Click a test to jump to details

FAIL Deleted Reviews
FAIL Suspicious Reviewers
WARN Rating Trend
WARN Brand Repeats
WARN Phrase Repetition
PASS Unverified Purchases
PASS Word Count Comparison
PASS Overlapping Review History
PASS Reviewer Participation
PASS Reviewer Ease
PASS Incentivized Reviews
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Most Trusted Reviews

makes a good gift if you can't think of a ... [Go to full review]
May 15, 2016      
100% TRUST
  • Verified Purchaser
  • Critical Reviewer (avg. rating: 4.3)


Least Trusted Reviews

Excellent. [Go to full review]
Mar 5, 2016      
40% TRUST
  • Verified Purchaser
  • Created on a high volume day
  • Single-Day Reviewer (posted all reviews on Mar 5, 2016)
  • Critical Reviewer (avg. rating: 4.0)


Analysis Details


Fail Deleted Reviews

We discovered a total of 1 deleted review for this product, with an average rating of 5. Even though deleted reviews don't affect the average rating, the fact that action was taken to delete reviews raises some red flags about the integrity of the reviews for the product as whole.

There are a few limitations to keep in mind regarding the Deleted Reviews test:
  1. We don't have a magic ability to collect every single deleted review; we can only identify reviews as deleted if we collect them on one date and then notice they are no longer visible on a subsequent date.
  2. We have no information on reviews that were never published in the first place.
  3. We also don't know why these reviews were removed. It could be action from the platform, personal decision by the review author, part of an entire account closure, even some data error on our part, etc.
Read more about the Deleted Reviews test here.

5.0 average rating of deleted reviews

5.0


Show distribution of deleted reviews

Fail Suspicious Reviewers

One-Hit Wonders


1 of the 10 reviewers has only reviewed this product. While this is more One-Hit Wonders than we'd expect to see, it does not appear to have a significant impact on the overall rating.

from one-hit wonders

from reviewers with more than one review


5.0
5.0


Take-Back Reviewers


1 of the 10 reviewers has had at least one of their past reviews for another product deleted. This is an excessively large percentage of Take-Back Reviewers which may indicate unnatural reviews.

from take-back reviewers

from reviewers without previously deleted reviews


5.0
5.0


Single-Day Reviewers


3 of the 10 reviewers have written multiple reviews but posted all of them on a single day. This is an excessively large percentage of Single-Day Reviewers which may indicate unnatural reviews.

from single-day reviewers

from non-single-day reviewers


5.0
5.0


Read more about our Suspicious Reviewers test.

Warn Rating Trend

  • 20%
  • Created over 1 day

We counted 10 reviews for this product over the span of 450 days, an average of 0.0 reviews per day. If these reviews were created randomly, there would be a 99.9% chance that we would see 1 or fewer reviews on any given day.

However, we see the following 1 day exceeding this threshold:In total, we found that 2 reviews were created on just 1 day. This is an excessively high number of reviews submitted on these high volume days.

from reviews created on high volume days

from reviews created on normal volume days


5.0
5.0


Read more about our Rating Trend test.

Warn Brand Repeats

Brand Repeaters


4 of the 10 reviewers have reviewed other products for this brand. While this is more Brand Repeaters than we'd expect to see, it does not appear to have a significant impact on the overall rating.

from Brand Repeaters

from Non-Repeaters


5.0
5.0


Read more about our Brand Repeats test.

Warn Phrase Repetition
Reviews that contain one of these phrases are NOT necessarily devalued; read more about how this test works here.

Common Phrases in Reviews:
2 reviews
Common Phrases in Titles:
2 reviews


2 of the 10 total reviews for this product use substantial repetitive phrases between them. This is an excessively large percentage which may indicate unnatural reviews.

from reviews with substantial repetitive phrases

from reviews without substantial repetitive phrases


5.0
5.0


Read more about our Phrase Repetition test.

Pass Unverified Purchases
  • 0%
  • Unverified Purchases
0 of the 10 total reviews for this product are unverified purchases. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
Unverified purchases may be the result of Kindle Unlimited readers, buyers who didn't pay full price, or reviewers who did not purchase the product at Amazon. Read more about our Unverified Purchases test.

Pass Word Count Comparison

  • 0%
  • Have an overrepresented word count
We didn't find any review word count groups that had a statistically significant greater concentration than what we'd expect to see in this category.
Read more about our Word Count Comparison test.

Pass Overlapping Review History
Reviewers of this product have ALSO reviewed the following products:



1 of the 10 reviewers has substantial overlapping product review history. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.

from reviewers with substantial overlapping history

from reviewers without a substantial overlapping history


5.0
5.0


Read more about our Overlapping Review History test.

Pass Reviewer Participation

  • 0%
  • From reviewers with an overrepresented participation
We didn't find any participation groups that had a statistically significant greater concentration than what we'd expect to see in this category.
Read more about our Reviewer Participation test.

Pass Reviewer Ease
The ease score is the average rating for all reviews that a given reviewer submits. The average ease score for reviewers of this product is 4.5, while the average ease score for reviewers in this category is 4.4. While this discrepancy is rather large, it is not quite large enough to rule out the possibility of it being due random chance.

4.5 Product's Average Ease Score

4.4 Category's Average Ease Score


4.5
4.4


Read more about our Reviewer Ease test.


Pass Incentivized Reviews
On Oct 3, 2016, Amazon prohibited incentivized reviews, however we still test for them since there are still millions in our dataset.

  • 0%
  • Admitted to receiving an incentive
We didn't detect any reviews that used language indicating they were incentivized.
Read more about our Incentivized Reviews test, or check out our study showing that Incentivized Reviewers are much more likely to leave a positive review.


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