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Smooth Viking Forming Cream for Men, High Hold and Matte Finish, For Short and Long Hair Types, 2...
More product info From Smooth Viking Beard Care

Amazon Reviews for Smooth Viking Forming Cream for Men, High Hold and Matte Finish, For Short and Long Hair Types, 2 Ounces
Rating:
707 Reviews
25% of potentially unnatural reviews removed (Why?)
Adjusted:
View/Edit Adjustment
Jump to Report Card

Report Card

Warn Overall Grade
FAIL Deleted Reviews
FAIL Rating Trend
FAIL Suspicious Reviewers
FAIL Reviewer Participation
WARN Brand Repeats
PASS Unverified Purchases
PASS Word Count Comparison
PASS Phrase Repetition
PASS Overlapping Review History
PASS Reviewer Ease
PASS Incentivized Reviews

Most Trusted Reviews

5/5
The best product I’ve ever used. It is a little ... [Go to full review]
Jul 4, 2019      
100% TRUST
  • Verified Purchaser
  • Take-Back Reviewer (1 deleted review; avg. rating: 5.0)
  • Easy Grader (avg. rating: 4.4)


Least Trusted Reviews

Great product. The holding power was reliable. [Go to full review]
Dec 6, 2017      
0% TRUST
  • Verified Purchaser
  • Created on a high volume day
  • One-Hit Wonder
  • Overrepresented Participation (posted 1 review)
  • Easy Grader (avg. rating: 5.0)


Analysis Details

Fail Deleted Reviews

We discovered a total of 496 deleted reviews for this product, with an average rating of 4.6. Even though deleted reviews don't affect the average rating, the fact that action was taken to delete reviews raises some red flags about the integrity of the reviews for the product as whole.

There are a few limitations to keep in mind regarding the Deleted Reviews test:
  1. We don't have a magic ability to collect every single deleted review; we can only identify reviews as deleted if we collect them on one date and then notice they are no longer visible on a subsequent date.
  2. We have no information on reviews that were never published in the first place.
  3. We also don't know why these reviews were removed. It could be action from the platform, personal decision by the review author, part of an entire account closure, even some data error on our part, etc.
Read more about the Deleted Reviews test here.

4.6 average rating of deleted reviews

4.6


Show distribution of deleted reviews

Fail Rating Trend

  • 11%
  • Created over 10 days

We counted 707 reviews for this product over the span of 1,246 days, an average of 0.6 reviews per day. If these reviews were created randomly, there would be a 99.9% chance that we would see 4 or fewer reviews on any given day.

However, we see the following 10 days exceeding this threshold:In total, we found that 79 reviews were created on just 10 days. The reviews on these high volume days have rated this product an average of 4.6 while reviews from other days have rated this product an average of 4.3. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.

from reviews created on high volume days

from reviews created on normal volume days


4.6
4.3


Read more about our Rating Trend test.

Fail Suspicious Reviewers

One-Hit Wonders


94 of the 707 reviewers have only reviewed this product. The One-Hit Wonders have rated this product an average of 4.6 while the reviewers who have posted more than one review have rated this product an average of 4.3. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.

from one-hit wonders

from reviewers with more than one review


4.6
4.3


Read more about our Suspicious Reviewers test.

Fail Reviewer Participation

  • 71%
  • From reviewers with an overrepresented participation

We see the following 2 participation groups with a statistically significant greater concentration than what we'd expect to see:In total, we found that 501 reviewers (or 71%) are within an overrepresented participation group. These reviews have rated this product an average of 4.5, while all other reviews have rated this product an average of 4.0. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.

From reviewers with an overrepresented participation

From reviewers with a properly represented participation


4.5
4.0


Read more about our Reviewer Participation test.

Warn Brand Repeats

Brand Loyalists


18 of the 707 reviewers have reviewed multiple products but half or more of their reviews are for this brand. While this is more Brand Loyalists than we'd expect to see, the discrepancy in ratings between the Brand Loyalists and non-loyalists isn't significant enough to rule out the possibility of it being due to random chance.

from Brand Loyalists

from Non-Loyalists


4.8
4.3


Read more about our Brand Repeats test.

Pass Unverified Purchases

50 of the 707 total reviews for this product are unverified purchases. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.

from unverified purchasers

from verified purchases


4.6
4.3


Unverified purchases may be the result of Kindle Unlimited readers, buyers who didn't pay full price, or reviewers who did not purchase the product at Amazon. Read more about our Unverified Purchases test.

Pass Word Count Comparison

  • 0%
  • Have an overrepresented word count
We didn't find any review word count groups that had a statistically significant greater concentration than what we'd expect to see in this category.
Read more about our Word Count Comparison test.

Pass Phrase Repetition
Reviews that contain one of these phrases are NOT necessarily devalued; read more about how this test works here.

Common Phrases in Reviews:
11 reviews
(3.5/5)
25 reviews
(4.8/5)
6 reviews
(5.0/5)
13 reviews
(4.7/5)
10 reviews
(4.7/5)
6 reviews
(4.7/5)
12 reviews
(3.4/5)
14 reviews
(3.6/5)
Show MoreShow Less


25 of the 707 total reviews for this product use substantial repetitive phrases between them. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.

from reviews with substantial repetitive phrases

from reviews without substantial repetitive phrases


4.3
4.3


Read more about our Phrase Repetition test.

Pass Overlapping Review History
  • 0%
  • Substantial overlapping review history
0 of the 707 reviewers have substantial overlapping product review history. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
Read more about our Overlapping Review History test.

Pass Reviewer Ease
The ease score is the average rating for all reviews that a given reviewer submits. The average ease score for reviewers of this product is 4.3, while the average ease score for reviewers in this category is 4.3.

4.3 Product's Average Ease Score

4.3 Category's Average Ease Score


4.3
4.3


Read more about our Reviewer Ease test.


Pass Incentivized Reviews
On Oct 3, 2016, Amazon prohibited incentivized reviews, however we still test for them since there are still millions in our dataset.


9 of the 707 total reviews for this product admitted to receiving a free or discounted product in exchange for a review. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.

from incentivized reviews

from non-incentivized reviews


4.6
4.3


Read more about our Incentivized Reviews test, or check out our study showing that Incentivized Reviewers are much more likely to leave a positive review.


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