Browser Extensions 



Close

Why is ReviewMeta.com a Must-Have for Amazon Shoppers?


Free Phone Apps

Free Browser Extensions




Advil Sinus Congestion & Pain, 10 Coated Tablets Per Pack (2 Packs)
More product info From Lspenor

Review Hijacking Alert!
44 reviews are coming from a seemingly different product variation:

Apple Watch Stand Bamboo Wood Charging Station with 3 USB Ports for iPhone 7 7Plus 6s 6 Plus 5s... (Example Review )



Learn more about Review Hijacking.
Amazon Reviews for  Advil Sinus Congestion & Pain, 10 Coated Tablets Per Pack (2 Packs)
Rating:
311 Ratings
381 Reviews
("Ratings" vs. "Reviews")
0% of potentially unnatural reviews removed (why?)
Adjusted:
View/Edit Adjustment
Jump to Report Card
Report Info:
Last Updated: Aug 30, 2019
Refresh Report
Show Report History
Note: While Amazon.com claims 311 Ratings, we counted 381 Reviews available on their site.
Note: We only analyze "reviews" and ignore one-tap "ratings".

Report Card

Pass Overall Grade
FAIL Deleted Reviews
FAIL Incentivized Reviews
WARN Rating Trend
WARN Suspicious Reviewers
WARN Reviewer Participation
PASS Unverified Purchases
PASS Word Count Comparison
PASS Phrase Repetition
PASS Overlapping Review History
PASS Reviewer Ease
PASS Brand Repeats

Most Trusted Reviews

Love it, wish it could hold more but still fit ... [Go to full review]
Apr 23, 2015      
100% TRUST
  • Verified Purchaser
  • Take-Back Reviewer (9 deleted Reviews; avg. rating: 3.7)
  • Overlapping Review History: reviewed 2 of 9 top products
  • Critical Reviewer (avg. rating: 3.7)


Least Trusted Reviews

I have a herb/weed grinder that I bought at an ... [Go to full review]
Jul 8, 2016      
3% TRUST
  • Unverified Purchaser
  • Created on a high volume day
  • Admitted to receiving an incentive
  • Take-Back Reviewer (100 deleted Reviews; avg. rating: 4.9)
  • Easy Grader (avg. rating: 4.7)


Analysis Details

Fail Deleted Reviews

We discovered a total of 812 deleted Reviews for this product, with an average rating of 4.7. Even though deleted reviews don't affect the average rating, the fact that action was taken to delete reviews raises some red flags about the integrity of the reviews for the product as whole.

There are a few limitations to keep in mind regarding the Deleted Reviews test:
  1. We don't have a magic ability to collect every single deleted review; we can only identify reviews as deleted if we collect them on one date and then notice they are no longer visible on a subsequent date.
  2. We have no information on reviews that were never published in the first place.
  3. We also don't know why these reviews were removed. It could be action from the platform, personal decision by the review author, part of an entire account closure, even some data error on our part, etc.
Read more about our Deleted Reviews test.

4.7 average rating of deleted reviews

4.7


Show distribution of deleted reviews

Fail Incentivized Reviews
On Oct 3, 2016, Amazon prohibited incentivized reviews, however we still test for them since there are still millions in our dataset.


27 of the 381 total reviews for this product admitted to receiving a free or discounted product in exchange for a review. Incentivized reviews have rated this product an average of 4.9 while reviews that were not incentivized rated this product an average of 4.4. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.

from incentivized reviews

from non-incentivized reviews


4.9
4.4


Read more about our Incentivized Reviews test. Check out our study showing that Incentivized Reviewers are much more likely to leave a positive review.

Warn Rating Trend

  • 9%
  • Created over 10 days

We counted 381 reviews for this product over the span of 4,215 days, an average of 0.1 reviews per day. If these reviews were created randomly, there would be a 99.9% chance that we would see 2 or fewer reviews on any given day.

However, we see the following 10 days exceeding this threshold:In total, we found that 34 reviews were created on just 10 days. Although any days with a larger number of reviews than expected is suspicious, the discrepancy in ratings from reviews created on these high volume days and reviews created on other days isn't significant enough to rule out the possibility of it being due to random chance.

from reviews created on high volume days

from reviews created on normal volume days


4.7
4.4


Read more about our Rating Trend test.

Warn Suspicious Reviewers

Take-Back Reviewers


137 of the 381 reviewers have had at least one of their past reviews for another product deleted. While this is more Take-Back Reviewers than we'd expect to see, it does not appear to have a significant impact on the overall rating.

from take-back reviewers

from reviewers without previously deleted reviews


4.4
4.5


Read more about our Suspicious Reviewers test.

Warn Reviewer Participation

  • 54%
  • From reviewers with an overrepresented participation

We see the following 2 participation groups with a statistically significant greater concentration than what we'd expect to see:In total, we found that 204 reviewers (or 54%) are within an overrepresented participation group. This is an excessively high number of reviewers in overrepresented participation groups.

From reviewers with an overrepresented participation

From reviewers with a properly represented participation


4.4
4.5


Read more about our Reviewer Participation test.

Pass Unverified Purchases

77 of the 381 total reviews for this product are unverified purchases. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.

from unverified purchasers

from verified purchases


4.5
4.5


Unverified purchases may be the result of Kindle Unlimited readers, buyers who didn't pay full price, or reviewers who did not purchase the product at Amazon. Read more about our Unverified Purchases test.

Pass Word Count Comparison

  • 0%
  • Have an overrepresented word count
We didn't find any review word count groups that had a statistically significant greater concentration than what we'd expect to see in this category.
Read more about our Word Count Comparison test.

Pass Phrase Repetition
Reviews that contain one of these phrases are NOT necessarily devalued; read more about how this test works here.



6 of the 381 total reviews for this product use substantial repetitive phrases between them. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.

from reviews with substantial repetitive phrases

from reviews without substantial repetitive phrases


5.0
4.5


Read more about our Phrase Repetition test.

Pass Overlapping Review History
Reviewers of this product have ALSO reviewed the following products:

2% also reviewed:
Fire by Amazon

Does not include products
from the same brand


33 of the 381 reviewers have substantial overlapping product review history. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.

from reviewers with substantial overlapping history

from reviewers without a substantial overlapping history


4.6
4.4


Read more about our Overlapping Review History test.

Pass Reviewer Ease
The ease score is the average rating for all reviews that a given reviewer submits. The average ease score for reviewers of this product is 4.4, while the average ease score for reviewers in this category is 4.3. While this discrepancy is rather large, it is not quite large enough to rule out the possibility of it being due random chance.

4.4 Product's Average Ease Score

4.3 Category's Average Ease Score


4.4
4.3


Read more about our Reviewer Ease test.


Pass Brand Repeats

Brand Repeaters


8 of the 381 reviewers have reviewed other products for this brand. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.

from Brand Repeaters

from Non-Repeaters


4.8
4.5


Read more about our Brand Repeats test.