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Essential Oil Diffuser,Amir® Aromatherapy Ultrasonic Mist Air Humidifier with Color-changing LED... From Amir Report Feedback

Fail Unnatural reviews detected

Original:

359 Reviews

Adjusted:

193 Reviews

Rank in: Air Purifiers
80%
71%

View/Edit Adjustment
How is this calculated
Report Last Updated: Jan 16, 2018
Update Available
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Report Card

Click a test to jump to details

FAIL Deleted Reviews
FAIL Suspicious Reviewers
FAIL Reviewer Ease
WARN Rating Trend
WARN Reviewer Participation
PASS Unverified Purchases
PASS Word Count Comparison
PASS Phrase Repetition
PASS Overlapping Review History
PASS Brand Repeats
PASS Incentivized Reviews
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Most Trusted Reviews

My only complaint is that the electrical connection is on ... [Go to full review]
Apr 4, 2017      
100% TRUST
  • Unverified Purchaser
  • Critical Reviewer (avg. rating: 3.9)


Least Trusted Reviews

Love that this diffuser can run all night & is ... [Go to full review]
Jan 28, 2016      
0% TRUST
  • Verified Purchaser
  • Created on a high volume day
  • Take-Back Reviewer (1 deleted review; avg. rating: 5.0)
  • Overrepresented Participation (posted 9 reviews)
  • Easy Grader (avg. rating: 5.0)


Analysis Details


Fail Deleted Reviews

We discovered a total of 51 deleted reviews for this product, with an average rating of 4.9. Even though deleted reviews don't affect the average rating, the fact that action was taken to delete reviews raises some red flags about the integrity of the reviews for the product as whole.

4.9 average rating of deleted reviews

4.9



Read more about our Deleted Reviews test.

Fail Suspicious Reviewers

Take-Back Reviewers


41 of the 359 reviewers have had at least one of their past reviews for another product deleted. The Take-Back Reviewers have rated this product an average of 4.9 while the reviewers who don't have any deleted reviews in their history have rated this product an average of 4.5. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.

from take-back reviewers

from reviewers without previously deleted reviews


4.9
4.5


Read more about our Suspicious Reviewers test.

Fail Reviewer Ease
The ease score is the average rating for all reviews that a given reviewer submits. The average ease score for reviewers of this product is 4.4, while the average ease score for reviewers in this category is 4.2. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.

4.4 Product's Average Ease Score

4.2 Category's Average Ease Score


4.4
4.2


Read more about our Reviewer Ease test.


Warn Rating Trend

  • 14%
  • Created over 6 days

We counted 359 reviews for this product over the span of 832 days, an average of 0.4 reviews per day. If these reviews were created randomly, there would be a 99.9% chance that we would see 4 or fewer reviews on any given day.

However, we see the following 6 days exceeding this threshold:In total, we found that 52 reviews were created on just 6 days. Although any days with a larger number of reviews than expected is suspicious, the discrepancy in ratings from reviews created on these high volume days and reviews created on other days isn't significant enough to rule out the possibility of it being due to random chance.

from reviews created on high volume days

from reviews created on normal volume days


4.6
4.5


Read more about our Rating Trend test.

Warn Reviewer Participation

  • 64%
  • From reviewers with an overrepresented participation

We see the following 2 participation groups with a statistically significant greater concentration than what we'd expect to see:In total, we found that 229 reviewers (or 64%) are within an overrepresented participation group. This is an excessively high number of reviewers in overrepresented participation groups.

From reviewers with an overrepresented participation

From reviewers with a properly represented participation


4.5
4.7


Read more about our Reviewer Participation test.

Pass Unverified Purchases

28 of the 359 total reviews for this product are unverified purchases. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.

from unverified purchasers

from verified purchases


4.7
4.5


Unverified purchases may be the result of Kindle Unlimited readers, buyers who didn't pay full price, or reviewers who did not purchase the product at Amazon. Read more about our Unverified Purchases test.

Pass Word Count Comparison

  • 0%
  • Have an overrepresented word count
We didn't find any review word count groups that had a statistically significant greater concentration than what we'd expect to see in this category.
Read more about our Word Count Comparison test.

Pass Phrase Repetition
Reviews that contain one of these phrases are NOT necessarily devalued; read more about how this test works here.

Common Phrases in Reviews:
4 reviews
7 reviews


3 of the 359 total reviews for this product use substantial repetitive phrases between them. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.

from reviews with substantial repetitive phrases

from reviews without substantial repetitive phrases


5.0
4.6


Read more about our Phrase Repetition test.

Pass Overlapping Review History
Reviewers of this product have ALSO reviewed the following products:

Does not include products
from the same brand


39 of the 359 reviewers have substantial overlapping product review history. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.

from reviewers with substantial overlapping history

from reviewers without a substantial overlapping history


4.7
4.5


Read more about our Overlapping Review History test.

Pass Brand Repeats

Brand Repeaters


14 of the 359 reviewers have reviewed other products for this brand. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.

from Brand Repeaters

from Non-Repeaters


4.9
4.5


Read more about our Brand Repeats test.

Pass Incentivized Reviews
On Oct 3, 2016, Amazon prohibited incentivized reviews, however we still test for them since there are still millions in our dataset.


7 of the 359 total reviews for this product admitted to receiving a free or discounted product in exchange for a review. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.

from incentivized reviews

from non-incentivized reviews


4.9
4.5


Read more about our Incentivized Reviews test, or check out our study showing that Incentivized Reviewers are much more likely to leave a positive review.