American Greetings Happiness Always Birthday Card with Glitter
More product info
From American Greetings
Refresh the report to view the most up-to-date data available:
Note: We only analyze "reviews" and ignore one-tap "ratings".
Report Card
Most Trusted Reviews
TRUST
- Verified Purchaser
- Take-Back Reviewer (599 deleted Reviews; avg. rating: 4.4)
- Easy Grader (avg. rating: 4.5)
Least Trusted Reviews
TRUST
- Verified Purchaser
- Contains repetitive phrases (show)
- Take-Back Reviewer (1255 deleted Reviews; avg. rating: 4.0)
- Brand Repeater (78 of 7099 reviews for this brand; avg rating: 4.4)
- Overlapping Review History: reviewed 3 of 9 top products
- Critical Reviewer (avg. rating: 4.1)
Analysis Details
We discovered a total of 12 deleted Reviews for this product, with an average rating of 4.3. Even though deleted reviews don't affect the average rating, the fact that action was taken to delete reviews raises some red flags about the integrity of the reviews for the product as whole.
There are a few limitations to keep in mind regarding the Deleted Reviews test:
- We don't have a magic ability to collect every single deleted review; we can only identify reviews as deleted if we collect them on one date and then notice they are no longer visible on a subsequent date.
- We have no information on reviews that were never published in the first place.
- We also don't know why these reviews were removed. It could be action from the platform, personal decision by the review author, part of an entire account closure, even some data error on our part, etc.
Brand Repeaters
42 of the 46 reviewers have reviewed other products for this brand. This is an excessively large percentage of Brand Repeaters which may indicate unnatural reviews.
Take-Back Reviewers
46 of the 46 reviewers have had at least one of their past reviews for another product deleted. This is an excessively large percentage of Take-Back Reviewers which may indicate unnatural reviews.
(4.5/5)
(5.0/5)
(4.8/5)
(5.0/5)
(4.5/5)
(4.5/5)
(4.0/5)
(5.0/5)
(4.5/5)
(4.5/5)
(5.0/5)
(5.0/5)
(5.0/5)
18 of the 46 total reviews for this product use substantial repetitive phrases between them. This is an excessively large percentage which may indicate unnatural reviews.
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41 of the 46 reviewers have substantial overlapping product review history. This is an excessively large percentage which may indicate unnatural reviews.
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- 0%
- Created over 1 day
However, we see the following 1 day exceeding this threshold:In total, we found that 0 reviews were created on just 1 day. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
Read more about our Rating Trend test.
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- 0%
- Unverified Purchases
Unverified purchases may be the result of Kindle Unlimited readers, buyers who didn't pay full price, or reviewers who did not purchase the product at Amazon. Read more about our Unverified Purchases test.
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- 0%
- Have an overrepresented word count
Read more about our Word Count Comparison test.
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- 0%
- From reviewers with an overrepresented participation
Read more about our Reviewer Participation test.
4.3 Product's Average Ease Score
4.4 Category's Average Ease Score
Read more about our Reviewer Ease test.
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- 0%
- Admitted to receiving an incentive
Read more about our Incentivized Reviews test. Check out our study showing that Incentivized Reviewers are much more likely to leave a positive review.