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American Greetings Birthday Wish Birthday Card with Glitter
More product info From American Greetings

Review Hijacking Alert!
25 reviews are coming from a seemingly different product variation:

Wonderful Woman Happy Birthday for Her (Example Review )



Learn more about Review Hijacking.
Amazon Reviews for  American Greetings Birthday Wish Birthday Card with Glitter
Rating:
26 Ratings
25 Reviews
("Ratings" vs. "Reviews")
8% of potentially unnatural reviews removed (why?)
Adjusted:
View/Edit Adjustment
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Report Info:
Last Updated: Dec 15, 2022
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Note: While Amazon.com claims 26 Ratings, we counted 25 Reviews available on their site.
Note: We only analyze "reviews" and ignore one-tap "ratings".

Report Card

Pass Overall Grade
FAIL Deleted Reviews
FAIL Brand Repeats
FAIL Suspicious Reviewers
WARN Rating Trend
WARN Phrase Repetition
WARN Overlapping Review History
PASS Unverified Purchases
PASS Word Count Comparison
PASS Reviewer Participation
PASS Reviewer Ease
PASS Incentivized Reviews

Most Trusted Reviews

Very nice Quality but price is a bit high [Go to full review]
Sep 14, 2018      
100% TRUST
  • Verified Purchaser
  • Take-Back Reviewer (4 deleted Reviews; avg. rating: 5.0)
  • Critical Reviewer (avg. rating: 3.9)


Least Trusted Reviews

This is an exceptionally beautiful and well-made card from American ... [Go to full review]
Apr 16, 2016      
0% TRUST
  • Verified Purchaser
  • Created on a high volume day
  • Contains repetitive phrases (show)
  • Take-Back Reviewer (226 deleted Reviews; avg. rating: 4.5)
  • Brand Repeater (36 of 1275 reviews for this brand; avg rating: 5.0)
  • Overlapping Review History: reviewed 3 of 9 top products
  • Easy Grader (avg. rating: 4.5)


Analysis Details

Fail Deleted Reviews

We discovered a total of 9 deleted Reviews for this product, with an average rating of 4.8. Even though deleted reviews don't affect the average rating, the fact that action was taken to delete reviews raises some red flags about the integrity of the reviews for the product as whole.

There are a few limitations to keep in mind regarding the Deleted Reviews test:
  1. We don't have a magic ability to collect every single deleted review; we can only identify reviews as deleted if we collect them on one date and then notice they are no longer visible on a subsequent date.
  2. We have no information on reviews that were never published in the first place.
  3. We also don't know why these reviews were removed. It could be action from the platform, personal decision by the review author, part of an entire account closure, even some data error on our part, etc.
Read more about our Deleted Reviews test.

4.8 average rating of deleted reviews

4.8


Show distribution of deleted reviews

Fail Brand Repeats

Brand Repeaters


21 of the 25 reviewers have reviewed other products for this brand. This is an excessively large percentage of Brand Repeaters which may indicate unnatural reviews.

from Brand Repeaters

from Non-Repeaters


4.7
4.8


Read more about our Brand Repeats test.

Fail Suspicious Reviewers

Take-Back Reviewers


24 of the 25 reviewers have had at least one of their past reviews for another product deleted. This is an excessively large percentage of Take-Back Reviewers which may indicate unnatural reviews.

from take-back reviewers

from reviewers without previously deleted reviews


4.7
5.0


Read more about our Suspicious Reviewers test.

Warn Rating Trend

  • 28%
  • Created over 3 days

We counted 25 reviews for this product over the span of 1,000 days, an average of 0.0 reviews per day. If these reviews were created randomly, there would be a 99.9% chance that we would see 1 or fewer reviews on any given day.

However, we see the following 3 days exceeding this threshold:In total, we found that 7 reviews were created on just 3 days. This is an excessively high number of reviews submitted on these high volume days.

from reviews created on high volume days

from reviews created on normal volume days


4.7
4.7


Read more about our Rating Trend test.

Warn Phrase Repetition
Reviews that contain one of these phrases are NOT necessarily devalued; read more about how this test works here.

Common Phrases in Reviews:
2 reviews
(5.0/5)
2 reviews
(5.0/5)
2 reviews
(5.0/5)
2 reviews
(4.5/5)
2 reviews
(5.0/5)
2 reviews
(5.0/5)
2 reviews
(4.5/5)
2 reviews
(5.0/5)
3 reviews
(5.0/5)
Show MoreShow Less
Common Phrases in Titles:
3 reviews
(5.0/5)
2 reviews
(5.0/5)
2 reviews
(5.0/5)
2 reviews
(5.0/5)
Show MoreShow Less


7 of the 25 total reviews for this product use substantial repetitive phrases between them. While this is more than we'd expect to see, the discrepancy in ratings between the these reviews and reviews without substantial repetitive phrases isn't significant enough to rule out the possibility of it being due to random chance.

from reviews with substantial repetitive phrases

from reviews without substantial repetitive phrases


5.0
4.6


Read more about our Phrase Repetition test.

Warn Overlapping Review History
Reviewers of this product have ALSO reviewed the following products:

Does not include products
from the same brand


14 of the 25 reviewers have substantial overlapping product review history. While this is more than we'd expect to see, it does not appear to have a significant impact on the overall rating.

from reviewers with substantial overlapping history

from reviewers without a substantial overlapping history


4.6
4.7


Read more about our Overlapping Review History test.

Pass Unverified Purchases
  • 0%
  • Unverified Purchases
0 of the 25 total reviews for this product are unverified purchases. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
Unverified purchases may be the result of Kindle Unlimited readers, buyers who didn't pay full price, or reviewers who did not purchase the product at Amazon. Read more about our Unverified Purchases test.

Pass Word Count Comparison

  • 0%
  • Have an overrepresented word count
We didn't find any review word count groups that had a statistically significant greater concentration than what we'd expect to see in this category.
Read more about our Word Count Comparison test.

Pass Reviewer Participation

  • 0%
  • From reviewers with an overrepresented participation
We didn't find any participation groups that had a statistically significant greater concentration than what we'd expect to see in this category.
Read more about our Reviewer Participation test.

Pass Reviewer Ease
The ease score is the average rating for all reviews that a given reviewer submits. The average ease score for reviewers of this product is 4.3, while the average ease score for reviewers in this category is 4.4.

4.3 Product's Average Ease Score

4.4 Category's Average Ease Score


4.3
4.4


Read more about our Reviewer Ease test.


Pass Incentivized Reviews
On Oct 3, 2016, Amazon prohibited incentivized reviews, however we still test for them since there are still millions in our dataset.

  • 0%
  • Admitted to receiving an incentive
We didn't detect any reviews that used language indicating they were incentivized.
Read more about our Incentivized Reviews test. Check out our study showing that Incentivized Reviewers are much more likely to leave a positive review.