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Pure Body Naturals Hot Cream for Cellulite Reduction, Skin Toning and Slimming, Deep Muscle... From Pure Body Naturals Report Feedback

Warn Unnatural reviews possible

Original:

2,565 Reviews

Adjusted:

1,841 Reviews

Rank in: Creams
23%
22%

View/Edit Adjustment
How is this calculated?
Report Last Updated: Dec 29, 2018
Show Report History
Update Available

Report Card

Click a test to jump to details

FAIL Deleted Reviews
FAIL Unverified Purchases
FAIL Suspicious Reviewers
FAIL Overlapping Review History
WARN Rating Trend
WARN Reviewer Participation
PASS Word Count Comparison
PASS Phrase Repetition
PASS Reviewer Ease
PASS Brand Repeats
PASS Incentivized Reviews

Most Trusted Reviews

Love this. You have to wrap the area tightly to ... [Go to full review]
Dec 2, 2018      
100% TRUST
  • Verified Purchaser
  • Critical Reviewer (avg. rating: 3.8)


Least Trusted Reviews

This product is ok. [Go to full review]
Sep 9, 2016      
0% TRUST
  • Unverified Purchaser
  • Created on a high volume day
  • Never-Verified Reviewer
  • Single-Day Reviewer (posted all reviews on Sep 9, 2016)
  • Take-Back Reviewer (1 deleted review; avg. rating: 2.0)
  • Overrepresented Participation (posted 2 reviews)
  • Critical Reviewer (avg. rating: 3.5)


Analysis Details

Note: While Amazon.com claims 2,565 reviews, we counted 2,566 available on their site.

Fail Deleted Reviews

We discovered a total of 2,733 deleted reviews for this product, with an average rating of 4.6. Even though deleted reviews don't affect the average rating, the fact that action was taken to delete reviews raises some red flags about the integrity of the reviews for the product as whole.

There are a few limitations to keep in mind regarding the Deleted Reviews test:
  1. We don't have a magic ability to collect every single deleted review; we can only identify reviews as deleted if we collect them on one date and then notice they are no longer visible on a subsequent date.
  2. We have no information on reviews that were never published in the first place.
  3. We also don't know why these reviews were removed. It could be action from the platform, personal decision by the review author, part of an entire account closure, even some data error on our part, etc.
Read more about the Deleted Reviews test here.

4.6 average rating of deleted reviews

4.6


Show distribution of deleted reviews

Fail Unverified Purchases

334 of the 2,566 total reviews for this product are unverified purchases. The unverified purchasers have rated this product an average of 4.2 while the verified purchasers have rated this product an average of 3.7. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.

from unverified purchasers

from verified purchases


4.2
3.7


Unverified purchases may be the result of Kindle Unlimited readers, buyers who didn't pay full price, or reviewers who did not purchase the product at Amazon. Read more about our Unverified Purchases test.

Fail Suspicious Reviewers

Take-Back Reviewers


550 of the 2,566 reviewers have had at least one of their past reviews for another product deleted. The Take-Back Reviewers have rated this product an average of 4.1 while the reviewers who don't have any deleted reviews in their history have rated this product an average of 3.7. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.

from take-back reviewers

from reviewers without previously deleted reviews


4.1
3.7


Single-Day Reviewers


97 of the 2,566 reviewers have written multiple reviews but posted all of them on a single day. The Single-Day reviewers have rated this product an average of 4.1 while all other reviewers rated this product an average of 3.8. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.

from single-day reviewers

from non-single-day reviewers


4.1
3.8


Read more about our Suspicious Reviewers test.

Fail Overlapping Review History
Reviewers of this product have ALSO reviewed the following products:

1% also reviewed:
Fire by Amazon

Does not include products
from the same brand


326 of the 2,566 reviewers have substantial overlapping product review history. These reviewers have rated this product an average of 4.1 while the reviewers who have a more unique product review history rated this product an average of 3.7. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.

from reviewers with substantial overlapping history

from reviewers without a substantial overlapping history


4.1
3.7


Read more about our Overlapping Review History test.

Warn Rating Trend

  • 19%
  • Created over 45 days

We counted 2,566 reviews for this product over the span of 1,167 days, an average of 2.2 reviews per day. If these reviews were created randomly, there would be a 99.9% chance that we would see 8 or fewer reviews on any given day.

However, we see the following 45 days exceeding this threshold:In total, we found that 481 reviews were created on just 45 days. This is an excessively high number of reviews submitted on these high volume days.

from reviews created on high volume days

from reviews created on normal volume days


3.7
3.8


Read more about our Rating Trend test.

Warn Reviewer Participation

  • 57%
  • From reviewers with an overrepresented participation

We see the following 2 participation groups with a statistically significant greater concentration than what we'd expect to see:In total, we found that 1467 reviewers (or 57%) are within an overrepresented participation group. This is an excessively high number of reviewers in overrepresented participation groups.

From reviewers with an overrepresented participation

From reviewers with a properly represented participation


3.7
3.9


Read more about our Reviewer Participation test.

Pass Word Count Comparison

  • 0%
  • Have an overrepresented word count
We didn't find any review word count groups that had a statistically significant greater concentration than what we'd expect to see in this category.
Read more about our Word Count Comparison test.

Pass Phrase Repetition
  • 0%
  • Used substantial repetitive phrases
0 of the 2,566 total reviews for this product use substantial repetitive phrases between them. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
Read more about our Phrase Repetition test.

Pass Reviewer Ease
The ease score is the average rating for all reviews that a given reviewer submits. The average ease score for reviewers of this product is 4, while the average ease score for reviewers in this category is 4.2.

4.0 Product's Average Ease Score

4.2 Category's Average Ease Score


4.0
4.2


Read more about our Reviewer Ease test.


Pass Brand Repeats

Brand Repeaters


236 of the 2,566 reviewers have reviewed other products for this brand. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.

from Brand Repeaters

from Non-Repeaters


4.2
3.7


Read more about our Brand Repeats test.

Pass Incentivized Reviews
On Oct 3, 2016, Amazon prohibited incentivized reviews, however we still test for them since there are still millions in our dataset.


57 of the 2,566 total reviews for this product admitted to receiving a free or discounted product in exchange for a review. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.

from incentivized reviews

from non-incentivized reviews


4.1
3.8


Read more about our Incentivized Reviews test, or check out our study showing that Incentivized Reviewers are much more likely to leave a positive review.


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