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ANNT® LED Desk Lamp Touch Sensitive Control Reading Lamps, Bedroom Lamps with USB charging for...
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This report was last updated 3/24/2017.
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Last Updated: Mar 24, 2017
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Note: We only analyze "reviews" and ignore one-tap "ratings".
Report Card
Pass Overall Grade
FAIL Deleted Reviews
FAIL Suspicious Reviewers
WARN Unverified Purchases
WARN Incentivized Reviews
PASS Rating Trend
PASS Word Count Comparison
PASS Phrase Repetition
PASS Overlapping Review History
PASS Reviewer Participation
PASS Reviewer Ease
PASS Brand Repeats
Most Trusted Reviews
Everything works as described. [Go to full review]
Mar 17, 2016
100%
TRUST
TRUST
- Verified Purchaser
- Easy Grader (avg. rating: 4.5)
Least Trusted Reviews
This lamp has wonderful design. I love all of the ... [Go to full review]
Dec 28, 2015
45%
TRUST
TRUST
- Unverified Purchaser
- One-Hit Wonder
- Take-Back Reviewer (1 deleted Review; avg. rating: 5.0)
- Easy Grader (avg. rating: 5.0)
Analysis Details
Fail Deleted Reviews
We discovered a total of 27 deleted Reviews for this product, with an average rating of 4.8. Even though deleted reviews don't affect the average rating, the fact that action was taken to delete reviews raises some red flags about the integrity of the reviews for the product as whole.
There are a few limitations to keep in mind regarding the Deleted Reviews test:
- We don't have a magic ability to collect every single deleted review; we can only identify reviews as deleted if we collect them on one date and then notice they are no longer visible on a subsequent date.
- We have no information on reviews that were never published in the first place.
- We also don't know why these reviews were removed. It could be action from the platform, personal decision by the review author, part of an entire account closure, even some data error on our part, etc.
Fail Suspicious Reviewers
Take-Back Reviewers
33 of the 56 reviewers have had at least one of their past reviews for another product deleted. This is an excessively large percentage of Take-Back Reviewers which may indicate unnatural reviews.
Warn Unverified Purchases
29 of the 56 total reviews for this product are unverified purchases. While this is a higher percentage of unverified purchases than we'd expect to see, the discrepancy in ratings between the unverified purchases and verified purchases isn't significant enough to rule out the possibility of it being due to random chance.
Unverified purchases may be the result of Kindle Unlimited readers, buyers who didn't pay full price, or reviewers who did not purchase the product at Amazon. Read more about our Unverified Purchases test.
Warn Incentivized Reviews
On Oct 3, 2016, Amazon prohibited incentivized reviews, however we still test for them since there are still millions in our dataset.
6 of the 56 total reviews for this product admitted to receiving a free or discounted product in exchange for a review. While we could not find a statistically significant difference between the average rating of incentivized reviews and non-incentivized reviews, the presences of at least one incentivized review indicates that there may be more, since not all reviewers will disclose that they had received an incentive to post a review.
Read more about our Incentivized Reviews test. Check out our study showing that Incentivized Reviewers are much more likely to leave a positive review.
Pass Rating Trend
-
- 0%
- Created on high-volume days
We counted 56 reviews for this product over the span of 391 days, an average of 0.1 reviews per day. If these reviews were created randomly, there would be a 99.9% chance that we would see 2 or fewer reviews on any given day. We didn't find any days exceeding this threshold.
Read more about our Rating Trend test.
Read more about our Rating Trend test.
Pass Word Count Comparison
-
- 0%
- Have an overrepresented word count
We didn't find any review word count groups that had a statistically significant greater concentration than what we'd expect to see in this category.
Read more about our Word Count Comparison test.
Read more about our Word Count Comparison test.
Pass Phrase Repetition
Reviews that contain one of these phrases are NOT necessarily devalued; read more about how this test works here.
2 of the 56 total reviews for this product use substantial repetitive phrases between them. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
Pass Overlapping Review History
Reviewers of this product have ALSO reviewed the following products:
11% also reviewed:
Samsung Galaxy S6, Black Sapphire 32GB... by SAMSUNG
7% also reviewed:
Palette Painting Tray by Chameleon Art Supplies
7% also reviewed:
Pilot Uni Alpha-Gel Slim Mechanical Pencil 0.5mm by PILOT
7% also reviewed:
Samsung Galaxy S5, Blue 16GB (Sprint) by Samsung
5% also reviewed:
Butterfly teapot by
5% also reviewed:
Samsung 850 EVO Parent by Samsung
5% also reviewed:
iClever Universal Wireless Keyboard with LED... by iClever
5% also reviewed:
Brightea® China Famous Tea (Supreme Grade) by Brightea
Does not include products
from the same brand
from the same brand
8 of the 56 reviewers have substantial overlapping product review history. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
Pass Reviewer Participation
-
- 0%
- From reviewers with an overrepresented participation
We didn't find any participation groups that had a statistically significant greater concentration than what we'd expect to see in this category.
Read more about our Reviewer Participation test.
Read more about our Reviewer Participation test.
Pass Reviewer Ease
The ease score is the average rating for all reviews that a given reviewer submits. The average ease score for reviewers of this product is 4.2, while the average ease score for reviewers in this category is 4.3.
4.2 Product's Average Ease Score
4.3 Category's Average Ease Score
Read more about our Reviewer Ease test.
Pass Brand Repeats
Brand Loyalists
1 of the 56 reviewers have reviewed multiple products but half or more of their reviews are for this brand. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.