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Pure Body Naturals Argan Oil Hair Mask, 8 Fluid Ounces - Argan Oil Hair Mask for Damaged Hair, Deep...
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From Pure Body Naturals
This report was last updated 1/26/2023.
Refresh the report to view the most up-to-date data available:
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Report Info:
Note: We only analyze "reviews" and ignore one-tap "ratings".
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Report Card
Fail Overall Grade
FAIL Deleted Reviews
FAIL Unverified Purchases
FAIL Suspicious Reviewers
WARN Rating Trend
WARN Brand Repeats
PASS Word Count Comparison
PASS Phrase Repetition
PASS Overlapping Review History
PASS Reviewer Ease
PASS Incentivized Reviews
N/A Reviewer Participation
Most Trusted Reviews
This is a great product from a great company. No ... [Go to full review]
Aug 19, 2022
100%
TRUST
TRUST
- Verified Purchaser
- Easy Grader (avg. rating: 4.6)
Least Trusted Reviews
Absolutely loved this hair mask! It shipped out super fast ... [Go to full review]
Jan 31, 2016
0%
TRUST
TRUST
- Unverified Purchaser
- Created on a high volume day
- Admitted to receiving an incentive
- Never-Verified Reviewer
- Take-Back Reviewer (1 deleted Review; avg. rating: 5.0)
- Easy Grader (avg. rating: 5.0)
Analysis Details
Fail Deleted Reviews
We discovered a total of 7,225 deleted Reviews for this product, with an average rating of 4.7. Even though deleted reviews don't affect the average rating, the fact that action was taken to delete reviews raises some red flags about the integrity of the reviews for the product as whole.
There are a few limitations to keep in mind regarding the Deleted Reviews test:
- We don't have a magic ability to collect every single deleted review; we can only identify reviews as deleted if we collect them on one date and then notice they are no longer visible on a subsequent date.
- We have no information on reviews that were never published in the first place.
- We also don't know why these reviews were removed. It could be action from the platform, personal decision by the review author, part of an entire account closure, even some data error on our part, etc.
Fail Unverified Purchases
404 of the 1,356 total reviews for this product are unverified purchases. The unverified purchasers have rated this product an average of 4.6 while the verified purchasers have rated this product an average of 3.7. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.
Unverified purchases may be the result of Kindle Unlimited readers, buyers who didn't pay full price, or reviewers who did not purchase the product at Amazon. Read more about our Unverified Purchases test.
Fail Suspicious Reviewers
Take-Back Reviewers
Approximately 55% of reviewers have had at least one of their past reviews for another product deleted. The Take-Back Reviewers have rated this product an average of 4.3 while the reviewers who don't have any deleted reviews in their history have rated this product an average of 3.4. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.
Warn Rating Trend
It appears that several reviews were created during just a short period of time.
Read more about our Rating Trend test.
Read more about our Rating Trend test.
Warn Brand Repeats
Brand Loyalists
Less than approximately 10% of reviewers have reviewed multiple products but half or more of their reviews are for this brand. While this is more Brand Loyalists than we'd expect to see, the discrepancy in ratings between the Brand Loyalists and non-loyalists isn't significant enough to rule out the possibility of it being due to random chance.
Pass Word Count Comparison
-
- <10%
- Have an overrepresented word count
We didn't find any review word count groups that had a statistically significant greater concentration than what we'd expect to see in this category.
Read more about our Word Count Comparison test.
Read more about our Word Count Comparison test.
Pass Phrase Repetition
Reviews that contain one of these phrases are NOT necessarily devalued; read more about how this test works here.
Common Phrases in Reviews:
Show MoreShow Less
~2% of reviews
(4.5/5)
(4.5/5)
~2% of reviews
(5.0/5)
(5.0/5)
~2% of reviews
(3.0/5)
(3.0/5)
~2% of reviews
(4.5/5)
(4.5/5)
~2% of reviews
(3.5/5)
(3.5/5)
~3% of reviews
(3.3/5)
(3.3/5)
~2% of reviews
(3.5/5)
(3.5/5)
~2% of reviews
(4.5/5)
(4.5/5)
~2% of reviews
(4.0/5)
(4.0/5)
~2% of reviews
(5.0/5)
(5.0/5)
Common Phrases in Titles:
~2% of reviews
(5.0/5)
(5.0/5)
~2% of reviews
(5.0/5)
(5.0/5)
~3% of reviews
(4.7/5)
(4.7/5)
Less than approximately 10% of reviews use substantial repetitive phrases between them. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
Pass Overlapping Review History
Reviewers of this product have ALSO reviewed the following products:
<10% also reviewed:
Hair Conditioner for Damaged Dry Hair - Sulfate... by Maple Holistics
<10% also reviewed:
Thayers - Rose Petal Witch Hazel with Aloe Vera... by THAYERS
<10% also reviewed:
Amazon Basics 11.6-Inch Laptop Sleeve, Protective... by Amazon Basics
<10% also reviewed:
Etekcity Camping Lantern Gear Accessories... by Etekcity
<10% also reviewed:
theBalm Meet Matt(e) Hughes Long Lasting Liquid... by theBalm
<10% also reviewed:
artnaturals Argan Hair Mask Conditioner - (8... by Artnaturals
<10% also reviewed:
Vremi 16 Ounce Stainless Steel Water Bottle -... by Vremi
Does not include products
from the same brand
from the same brand
Approximately 20% of reviewers have substantial overlapping product review history. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
Pass Reviewer Ease
The ease score is the average rating for all reviews that a given reviewer submits. The average ease score for reviewers of this product is 4.2, while the average ease score for reviewers in this category is 4.3.
4.2 Product's Average Ease Score
4.3 Category's Average Ease Score
Read more about our Reviewer Ease test.
Pass Incentivized Reviews
On Oct 3, 2016, Amazon prohibited incentivized reviews, however we still test for them since there are still millions in our dataset.
Less than approximately 10% of reviews admitted to receiving a free or discounted product in exchange for a review. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
Read more about our Incentivized Reviews test. Check out our study showing that Incentivized Reviewers are much more likely to leave a positive review.