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AmazonBasics Apple Certified Lightning to USB Cable From AmazonBasics Report Feedback

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Warn Unnatural reviews possible

Original:

42,120 Reviews

Adjusted:

24,224 Reviews

Rank in: Cables
61%
64%

View/Edit Adjustment
How is this calculated
Last Updated: 6/24/2017
Update Available
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Report Card

Click a test to jump to details

FAIL Deleted Reviews
FAIL Rating Trend
FAIL Suspicious Reviewers
FAIL Word Count Comparison
FAIL Overlapping Review History
FAIL Skewed Helpfulness
PASS Unverified Purchases
PASS Phrase Repetition
PASS Reviewer Participation
PASS Reviewer Ease
PASS Brand Repeats
PASS Incentivized Reviews
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Other analysis for this product:

AmazonBasics Apple Certified Lightning to USB Cable - 3 Feet (0.9 Meters) - White From AmazonBasics

Warn Unnatural reviews possible


Original:

2,813 Reviews


Adjusted:

2,112 Reviews

Most Trusted Reviews

5/5
Work perfectly
Great cord. Great quality. Works perfectly. [Go to full review]
Mar 18, 2016      
50% TRUST
  • Verified Purchaser
  • Take-Back Reviewer (1 deleted review; avg. rating: 5.0)
  • Critical Reviewer (avg. rating: 4.1)

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Least Trusted Reviews

5/5
Five Stars
Good [Go to full review]
Jul 6, 2016      
0% TRUST
  • Unverified Purchaser
  • Created on a high volume day
  • Overrepresented word count (1 word)
  • Never-Verified Reviewer
  • Single-Day Reviewer (posted all reviews on Jul 6, 2016)
  • Take-Back Reviewer (1 deleted review; avg. rating: 5.0)
  • Easy Grader (avg. rating: 4.6)

Show More

Analysis Details

Note: While Amazon claims 42,120 reviews, we counted 38,915 available on their site.

Fail Deleted Reviews

We discovered a total of 3,481 deleted reviews for this product, with an average rating of 4.3. Even though deleted reviews don't affect the average rating, the fact that action was taken to delete reviews raises some red flags about the integrity of the reviews for the product as whole.

4.3 average rating of deleted reviews

4.3


Read more about our Deleted Reviews test.

Fail Rating Trend

  • 18%
  • Created over 74 days

We counted 38,915 reviews for this product over the span of 655 days, an average of 59.4 reviews per day. If these reviews were created randomly, there would be a 99.9% chance that we would see 86 or fewer reviews on any given day.

However, we see the following 74 days exceeding this threshold:In total, we found that 7,148 reviews were created on just 74 days. The reviews on these high volume days have rated this product an average of 4.3 while reviews from other days have rated this product an average of 4.1. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.

from reviews created on high volume days

from reviews created on normal volume days


4.3
4.1

Read more about our Rating Trend test.

Fail Suspicious Reviewers

One-Hit Wonders


2,466 of the 38,915 reviewers have only reviewed this product. The One-Hit Wonders have rated this product an average of 3.1 while the reviewers who have posted more than one review have rated this product an average of 4.2. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.

from one-hit wonders

from reviewers with more than one review


3.1
4.2

Take-Back Reviewers


5,312 of the 38,915 reviewers have had at least one of their past reviews for another product deleted. The Take-Back Reviewers have rated this product an average of 4.5 while the reviewers who don't have any deleted reviews in their history have rated this product an average of 4.1. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.

from take-back reviewers

from reviewers without previously deleted reviews


4.5
4.1

Single-Day Reviewers


3,564 of the 38,915 reviewers have written multiple reviews but posted all of them on a single day. The Single-Day reviewers have rated this product an average of 4.4 while all other reviewers rated this product an average of 4.1. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.

from single-day reviewers

from non-single-day reviewers


4.4
4.1

Read more about our Suspicious Reviewers test.

Fail Word Count Comparison

  • 29%
  • Have an overrepresented word count

In the graph above, we can see the distribution of review word counts for this product and the expected distribution for this category. We see the following 1 group with a statistically significant greater concentration than what we'd expect to see:In total, we found that 11,269 reviews (or 29%) are within an overrepresented word count group. These reviews have rated this product an average of 4.6, while all other reviews have rated this product an average of 4.0. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.

from reviews with an overrepresented word count

from reviews with a properly represented word count


4.6
4.0

Read more about our Word Count Comparison test.

Fail Overlapping Review History

2% also reviewed:
iClever 4.8A 24W Dual USB Travel Wall Charger... by iClever


2% also reviewed:
Amazon Fire TV Stick by


1% also reviewed:
Fire by Amazon


1% also reviewed:
Product Unavailable by


1% also reviewed:
Anker mini by Anker

Show More Show Less
Does not include products
from the same brand


3,513 of the 38,915 reviewers have substantial overlapping product review history. These reviewers have rated this product an average of 4.5 while the reviewers who have a more unique product review history rated this product an average of 4.1. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.

from reviewers with substantial overlapping history

from reviewers without a substantial overlapping history


4.5
4.1

Read more about our Overlapping Review History test.

Fail Skewed Helpfulness
We examined the average net helpfulness score of negative reviews against the average net helpfulness score of positive reviews. The net helpfulness score is the number of times a review has been marked as helpful minus the number of times a review has been marked as unhelpful. We found that the negative reviews had an average net helpfulness score of -0.3 while the positive reviews had an average net helpfulness score of 0.0. Based on our statistical modeling, this discrepancy is significant enough to believe that the difference is not due to random chance, but possibly due to influence of unnatural voting patterns.

Example critical reviews

0.0 average net helpfulness for positive reviews

-0.3 average net helpfulness for negative reviews


Read more about our Skewed Helpfulness test.


Pass Unverified Purchases

1,920 of the 38,915 total reviews for this product are unverified purchases. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.

from unverified purchasers

from verified purchases


3.9
4.2

Unverified purchases may be the result of Kindle Unlimited readers, buyers who didn't pay full price, or reviewers who did not purchase the product at Amazon. Read more about our Unverified Purchases test.

Pass Phrase Repetition
  • 0%
  • Used substantial repetitive phrases
0 of the 38,915 total reviews for this product use substantial repetitive phrases between them. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
Read more about our Phrase Repetition test.

Pass Reviewer Participation

  • 0%
  • From reviewers with an overrepresented participation
We didn't find any participation groups that had a statistically significant greater concentration than what we'd expect to see in this category.
Read more about our Reviewer Participation test.

Pass Reviewer Ease
The ease score is the average rating for all reviews that a given reviewer submits. The average ease score for reviewers of this product is 4.2, while the average ease score for reviewers in this category is 4.3.

4.2 Product's Average Ease Score

4.3 Category's Average Ease Score


4.2
4.3

Read more about our Reviewer Ease test.


Pass Brand Repeats

Brand Repeaters


5,803 of the 38,915 reviewers have reviewed other products for this brand. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.

from Brand Repeaters

from Non-Repeaters


4.6
4.1

Read more about our Brand Repeats test.

Pass Incentivized Reviews
On Oct 3, 2016, Amazon prohibited incentivized reviews, however we still test for them since there are still millions in our dataset.


11 of the 38,915 total reviews for this product admitted to receiving a free or discounted product in exchange for a review. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.

from incentivized reviews

from non-incentivized reviews


4.3
4.2

Read more about our Incentivized Reviews test, or check out our study showing that Incentivized Reviewers are much more likely to leave a positive review.