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Amazon Basics Lightning to USB A Cable, Apple MFi Certified
More product info From Amazon Basics

Amazon Reviews for  Amazon Basics Lightning to USB A Cable, Apple MFi Certified
Rating:
2 Ratings
2 Reviews
("Ratings" vs. "Reviews")
0% of potentially unnatural reviews removed (why?)
Adjusted:
View/Edit Adjustment
Jump to Report Card

Report Card

Pass Overall Grade
FAIL Deleted Reviews
FAIL Suspicious Reviewers
WARN Brand Repeats
PASS Rating Trend
PASS Unverified Purchases
PASS Word Count Comparison
PASS Phrase Repetition
PASS Overlapping Review History
PASS Reviewer Participation
PASS Reviewer Ease
PASS Incentivized Reviews

Most Trusted Reviews

Nice price but not very durable [Go to full review]
Mar 30, 2019      
100% TRUST
  • Verified Purchaser
  • Take-Back Reviewer (4 deleted Reviews; avg. rating: 3.8)
  • Brand Repeater (2 of 40 reviews for this brand; avg rating: 4.0)
  • Easy Grader (avg. rating: 4.5)


Least Trusted Reviews

I am buying another pair lightning cablea for the new ... [Go to full review]
Sep 9, 2017      
0% TRUST
  • Unverified Purchaser
  • Created on a high volume day
  • One-Hit Wonder
  • Never-Verified Reviewer
  • Take-Back Reviewer (1 deleted Review; avg. rating: 5.0)
  • Easy Grader (avg. rating: 5.0)


Analysis Details

Fail Deleted Reviews

We discovered a total of 9,152 deleted Reviews for this product, with an average rating of 4.4. Even though deleted reviews don't affect the average rating, the fact that action was taken to delete reviews raises some red flags about the integrity of the reviews for the product as whole.

There are a few limitations to keep in mind regarding the Deleted Reviews test:
  1. We don't have a magic ability to collect every single deleted review; we can only identify reviews as deleted if we collect them on one date and then notice they are no longer visible on a subsequent date.
  2. We have no information on reviews that were never published in the first place.
  3. We also don't know why these reviews were removed. It could be action from the platform, personal decision by the review author, part of an entire account closure, even some data error on our part, etc.
Read more about our Deleted Reviews test.

4.4 average rating of deleted reviews

4.4


Show distribution of deleted reviews

Fail Suspicious Reviewers

One-Hit Wonders


1 of the 2 reviewers have only reviewed this product. This is an excessively large percentage of One-Hit Wonders which may indicate unnatural reviews.

from one-hit wonders

from reviewers with more than one review


3.0
1.0


Take-Back Reviewers


1 of the 2 reviewers have had at least one of their past reviews for another product deleted. This is an excessively large percentage of Take-Back Reviewers which may indicate unnatural reviews.

from take-back reviewers

from reviewers without previously deleted reviews


1.0
3.0


Read more about our Suspicious Reviewers test.

Warn Brand Repeats

Brand Repeaters


1 of the 2 reviewers have reviewed other products for this brand. While this is more Brand Repeaters than we'd expect to see, it does not appear to have a significant impact on the overall rating.

from Brand Repeaters

from Non-Repeaters


1.0
3.0


Read more about our Brand Repeats test.

Pass Rating Trend

  • 0%
  • Created over 336 days
We counted 2 reviews for this product over the span of 2 days, an average of 1.0 reviews per day. If these reviews were created randomly, there would be a 99.9% chance that we would see 2 or fewer reviews on any given day.

However, we see the following 336 days exceeding this threshold:In total, we found that 0 reviews were created on just 336 days. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
Read more about our Rating Trend test.

Pass Unverified Purchases
  • 0%
  • Unverified Purchases
0 of the 2 total reviews for this product are unverified purchases. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
Unverified purchases may be the result of Kindle Unlimited readers, buyers who didn't pay full price, or reviewers who did not purchase the product at Amazon. Read more about our Unverified Purchases test.

Pass Word Count Comparison

  • 0%
  • Have an overrepresented word count
We didn't find any review word count groups that had a statistically significant greater concentration than what we'd expect to see in this category.
Read more about our Word Count Comparison test.

Pass Phrase Repetition
  • 0%
  • Used substantial repetitive phrases
0 of the 2 total reviews for this product use substantial repetitive phrases between them. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
Read more about our Phrase Repetition test.

Pass Overlapping Review History
  • 0%
  • Substantial overlapping review history
0 of the 2 reviewers have substantial overlapping product review history. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
Read more about our Overlapping Review History test.

Pass Reviewer Participation

  • 0%
  • From reviewers with an overrepresented participation
We didn't find any participation groups that had a statistically significant greater concentration than what we'd expect to see in this category.
Read more about our Reviewer Participation test.

Pass Reviewer Ease
The ease score is the average rating for all reviews that a given reviewer submits. The average ease score for reviewers of this product is 3.5, while the average ease score for reviewers in this category is 4.3.

3.5 Product's Average Ease Score

4.3 Category's Average Ease Score


3.5
4.3


Read more about our Reviewer Ease test.


Pass Incentivized Reviews
On Oct 3, 2016, Amazon prohibited incentivized reviews, however we still test for them since there are still millions in our dataset.

  • 0%
  • Admitted to receiving an incentive
We didn't detect any reviews that used language indicating they were incentivized.
Read more about our Incentivized Reviews test. Check out our study showing that Incentivized Reviewers are much more likely to leave a positive review.