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Amazon.com > Electronics > Computers & Accessories > Computer Accessories & Peripherals > Cables & Accessories > Cables & Interconnects
Amazon Basics Lightning to USB A Cable, Apple MFi Certified
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Note: We only analyze "reviews" and ignore one-tap "ratings".
Top products in Cables & Interconnects with authentic reviews:
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Pass Overall Grade
FAIL 
Deleted Reviews
Deleted ReviewsFAIL Suspicious Reviewers
Suspicious ReviewersWARN Brand Repeats
Brand RepeatsPASS Rating Trend
Rating TrendPASS Unverified Purchases
Unverified PurchasesPASS Word Count Comparison
Word Count ComparisonPASS Phrase Repetition
Phrase RepetitionPASS Overlapping Review History
Overlapping Review HistoryPASS Reviewer Participation
Reviewer ParticipationPASS Reviewer Ease
Reviewer EasePASS Incentivized Reviews
Incentivized Reviews
Most Trusted Reviews
Nice price but not very durable [Go to full review]
Mar 30, 2019
100%
TRUST
TRUST
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Verified Purchaser
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Take-Back Reviewer (4 deleted Reviews; avg. rating: 3.8) -
Brand Repeater (2 of 40 reviews for this brand; avg rating: 4.0) -
Easy Grader (avg. rating: 4.5)
Critical Reviewer (avg. rating: 3.6)
Least Trusted Reviews
I am buying another pair lightning cablea for the new ... [Go to full review]
Sep 9, 2017
0%
TRUST
TRUST
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Unverified Purchaser -
Created on a high volume day
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One-Hit Wonder -
Never-Verified Reviewer -
Take-Back Reviewer (1 deleted Review; avg. rating: 5.0)
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Easy Grader (avg. rating: 5.0)
Analysis Details
Fail Deleted Reviews
Deleted Reviews
We discovered a total of 9,152 deleted Reviews for this product, with an average rating of 4.4. Even though deleted reviews don't affect the average rating, the fact that action was taken to delete reviews raises some red flags about the integrity of the reviews for the product as whole.
There are a few limitations to keep in mind regarding the Deleted Reviews test:
- We don't have a magic ability to collect every single deleted review; we can only identify reviews as deleted if we collect them on one date and then notice they are no longer visible on a subsequent date.
- We have no information on reviews that were never published in the first place.
- We also don't know why these reviews were removed. It could be action from the platform, personal decision by the review author, part of an entire account closure, even some data error on our part, etc.
4.4 average rating of deleted reviews
Fail Suspicious Reviewers
Suspicious Reviewers
One-Hit Wonders
1 of the 2 reviewers have only reviewed this product. This is an excessively large percentage of One-Hit Wonders which may indicate unnatural reviews.
Take-Back Reviewers
1 of the 2 reviewers have had at least one of their past reviews for another product deleted. This is an excessively large percentage of Take-Back Reviewers which may indicate unnatural reviews.
Warn Brand Repeats
Brand Repeats
Brand Repeaters
1 of the 2 reviewers have reviewed other products for this brand. While this is more Brand Repeaters than we'd expect to see, it does not appear to have a significant impact on the overall rating.
Pass Rating Trend
Rating Trend
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- 0%
- Created over 336 days
We counted 2 reviews for this product over the span of 2 days, an average of 1.0 reviews per day. If these reviews were created randomly, there would be a 99.9% chance that we would see 2 or fewer reviews on any given day.
However, we see the following 336 days exceeding this threshold:
Read more about our Rating Trend test.
However, we see the following 336 days exceeding this threshold:
- 87 Reviews on Sep 6, 2018 (Avg. rating: 4.1)
- 83 Reviews on Dec 27, 2016 (Avg. rating: 4.0)
- 69 Reviews on Sep 19, 2016 (Avg. rating: 4.1)
- 68 Reviews on Dec 28, 2016 (Avg. rating: 4.4)
- 68 Reviews on Jan 2, 2017 (Avg. rating: 4.1)
- 66 Reviews on Jan 3, 2017 (Avg. rating: 4.4) Show All
Read more about our Rating Trend test.
Pass Unverified Purchases
Unverified Purchases
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- 0%
- Unverified Purchases
0 of the 2 total reviews for this product are unverified purchases. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
Unverified purchases may be the result of Kindle Unlimited readers, buyers who didn't pay full price, or reviewers who did not purchase the product at Amazon. Read more about our Unverified Purchases test.
Unverified purchases may be the result of Kindle Unlimited readers, buyers who didn't pay full price, or reviewers who did not purchase the product at Amazon. Read more about our Unverified Purchases test.
Pass Word Count Comparison
Word Count Comparison
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- 0%
- Have an overrepresented word count
We didn't find any review word count groups that had a statistically significant greater concentration than what we'd expect to see in this category.
Read more about our Word Count Comparison test.
Read more about our Word Count Comparison test.
Pass Phrase Repetition
Phrase Repetition
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- 0%
- Used substantial repetitive phrases
0 of the 2 total reviews for this product use substantial repetitive phrases between them. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
Read more about our Phrase Repetition test.
Read more about our Phrase Repetition test.
Pass Overlapping Review History
Overlapping Review History
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- 0%
- Substantial overlapping review history
0 of the 2 reviewers have substantial overlapping product review history. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
Read more about our Overlapping Review History test.
Read more about our Overlapping Review History test.
Pass Reviewer Participation
Reviewer Participation
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- 0%
- From reviewers with an overrepresented participation
We didn't find any participation groups that had a statistically significant greater concentration than what we'd expect to see in this category.
Read more about our Reviewer Participation test.
Read more about our Reviewer Participation test.
Pass Reviewer Ease
Reviewer Ease
The ease score is the average rating for all reviews that a given reviewer submits. The average ease score for reviewers of this product is 3.5, while the average ease score for reviewers in this category is 4.4.
3.5 Product's Average Ease Score
4.4 Category's Average Ease Score
Read more about our Reviewer Ease test.
Pass Incentivized Reviews
Incentivized Reviews
On Oct 3, 2016, Amazon prohibited incentivized reviews, however we still test for them since there are still millions in our dataset.
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- 0%
- Admitted to receiving an incentive
We didn't detect any reviews that used language indicating they were incentivized.
Read more about our Incentivized Reviews test. Check out our study showing that Incentivized Reviewers are much more likely to leave a positive review.
Read more about our Incentivized Reviews test. Check out our study showing that Incentivized Reviewers are much more likely to leave a positive review.