AmazonBasics Apple Certified Lightning to USB Cable
From AmazonBasics 
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Pass Reviews likely natural*
Original Rating:
56,315 Reviews
Adjusted Rating:
50,684 Reviews
Rank in: Cables
| 39% |
| 46% |
*This is only a Preliminary Report
Our full report will examine approximately 22.7x as much data, but requires considerably more processing power. Enter your email to receive a notification when the full report is complete.
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Report Card
Click a test to jump to details
FAIL 
Deleted Reviews
Deleted ReviewsFAIL 
Suspicious Reviewers
Suspicious ReviewersPASS 
Rating Trend
Rating TrendPASS 
Unverified Purchases
Unverified PurchasesPASS 
Word Count Comparison
Word Count ComparisonPASS 
Phrase Repetition
Phrase RepetitionPASS 
Overlapping Review History
Overlapping Review HistoryPASS 
Reviewer Ease
Reviewer EasePASS 
Brand Repeats
Brand RepeatsPASS 
Incentivized Reviews
Incentivized ReviewsN/A 
Reviewer Participation
Reviewer Participation
Other analysis for this product:
AmazonBasics Lightning to USB A Cable - Apple MFi Certified - White - 3 Feet /0.9 Meters From AmazonBasics
Pass Reviews appear natural
Original:
8,484 Reviews
Adjusted:
7,207 Reviews
Most Trusted Reviews
So far so good [Go to full review]
Aug 26, 2017
100%
TRUST
TRUST
-
Verified Purchaser
-
Take-Back Reviewer (1 deleted review; avg. rating: 5.0) -
Critical Reviewer (avg. rating: 3.5)
Brand Repeater (2 of 58 reviews for this brand; avg rating: 2.5)
Overlapping Review History: reviewed 2 of 9 top products
Least Trusted Reviews
Good [Go to full review]
Jul 6, 2016
0%
TRUST
TRUST
-
Unverified Purchaser -
Created on a high volume day -
Overrepresented word count (1 word)
-
Never-Verified Reviewer -
Single-Day Reviewer (posted all reviews on Jul 6, 2016) -
Take-Back Reviewer (1 deleted review; avg. rating: 5.0)
-
Easy Grader (avg. rating: 4.6)
Brand Loyalist (2 of 3 reviews for this brand; avg rating: 5.0)
Analysis Details
Fail Deleted Reviews
Deleted Reviews
We discovered a total of 2,692 deleted reviews for this product, with an average rating of 4.3. Even though deleted reviews don't affect the average rating, the fact that action was taken to delete reviews raises some red flags about the integrity of the reviews for the product as whole.
There are a few limitations to keep in mind regarding the Deleted Reviews test:
- We don't have a magic ability to collect every single deleted review; we can only identify reviews as deleted if we collect them on one date and then notice they are no longer visible on a subsequent date.
- We have no information on reviews that were never published in the first place.
- We also don't know why these reviews were removed. It could be action from the platform, personal decision by the review author, part of an entire account closure, even some data error on our part, etc.
4.3 average rating of deleted reviews
Fail Suspicious Reviewers
Suspicious Reviewers
One-Hit Wonders
Approximately 15% of reviewers have only reviewed this product. While this is more One-Hit Wonders than we'd expect to see, it does not appear to have a significant impact on the overall rating.
Take-Back Reviewers
Less than approximately 10% of reviewers have had at least one of their past reviews for another product deleted. This is an excessively large percentage of Take-Back Reviewers which may indicate unnatural reviews.
Pass Rating Trend
Rating Trend
-
- <10%
- Created on high-volume days
We didn't notice any signals that would indicate reviews were created unevenly over time.
Read more about our Rating Trend test.
Read more about our Rating Trend test.
Pass Unverified Purchases
Unverified Purchases
2,895 of the 56,315 total reviews for this product are unverified purchases. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
Unverified purchases may be the result of Kindle Unlimited readers, buyers who didn't pay full price, or reviewers who did not purchase the product at Amazon. Read more about our Unverified Purchases test.
Pass Word Count Comparison
Word Count Comparison
-
- <10%
- Have an overrepresented word count
We didn't find any review word count groups that had a statistically significant greater concentration than what we'd expect to see in this category.
Read more about our Word Count Comparison test.
Read more about our Word Count Comparison test.
Pass Phrase Repetition
Phrase Repetition
-
- <10%
- Used substantial repetitive phrases
Less than approximately 10% of reviews use substantial repetitive phrases between them. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
Read more about our Phrase Repetition test.
Read more about our Phrase Repetition test.
Pass Overlapping Review History
Overlapping Review History
Reviewers of this product have ALSO reviewed the following products:
<10% also reviewed:
Dirt Devil SD20000RED Simpli-Stik Lightweight... by Dirt Devil
<10% also reviewed:
HBO GO: Stream with TV Package by HBO
<10% also reviewed:
Apple Lightning to USB Cable (1 meter) by Apple
<10% also reviewed:
ZOOKKI Accessories Kit for GoPro 6 Hero 5 Session... by ZOOKKI
Does not include products
from the same brand
from the same brand
Approximately 15% of reviewers have substantial overlapping product review history. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
Pass Reviewer Ease
Reviewer Ease
The ease score is the average rating for all reviews that a given reviewer submits. The average ease score for reviewers of this product is 3.7, while the average ease score for reviewers in this category is 4.3.
3.7 Product's Average Ease Score
4.3 Category's Average Ease Score
Read more about our Reviewer Ease test.
Pass Brand Repeats
Brand Repeats
Brand Repeaters
Less than approximately 10% of reviewers have reviewed other products for this brand. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
Pass Incentivized Reviews
Incentivized Reviews
On Oct 3, 2016, Amazon prohibited incentivized reviews, however we still test for them since there are still millions in our dataset.
-
- <10%
- Admitted to receiving an incentive
We didn't detect any reviews that used language indicating they were incentivized.
Read more about our Incentivized Reviews test, or check out our study showing that Incentivized Reviewers are much more likely to leave a positive review.
Read more about our Incentivized Reviews test, or check out our study showing that Incentivized Reviewers are much more likely to leave a positive review.