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AmazonBasics Apple Certified Lightning to USB Cable From AmazonBasics Report Feedback

Pass Reviews likely natural*

Original:

56,315 Reviews

Adjusted:

50,684 Reviews

Rank in: Cables
42%
49%

How is this calculated
Report Last Updated: Apr 14, 2018

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Report Card

Click a test to jump to details

FAIL Deleted Reviews
FAIL Suspicious Reviewers
PASS Rating Trend
PASS Unverified Purchases
PASS Word Count Comparison
PASS Phrase Repetition
PASS Overlapping Review History
PASS Reviewer Ease
PASS Brand Repeats
PASS Skewed Helpfulness
PASS Incentivized Reviews
N/A Reviewer Participation
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Most Trusted Reviews

So far so good [Go to full review]
Aug 26, 2017      
100% TRUST
  • Verified Purchaser
  • Critical Reviewer (avg. rating: 2.8)


Least Trusted Reviews

Jul 6, 2016      
0% TRUST
  • Unverified Purchaser
  • Created on a high volume day
  • Overrepresented word count (1 word)
  • Never-Verified Reviewer
  • Single-Day Reviewer (posted all reviews on Jul 6, 2016)
  • Take-Back Reviewer (1 deleted review; avg. rating: 5.0)
  • Easy Grader (avg. rating: 4.6)


Analysis Details


Fail Deleted Reviews

We discovered a total of 2,692 deleted reviews for this product, with an average rating of 4.3. Even though deleted reviews don't affect the average rating, the fact that action was taken to delete reviews raises some red flags about the integrity of the reviews for the product as whole.

4.3 average rating of deleted reviews

4.3



Read more about our Deleted Reviews test.

Fail Suspicious Reviewers

One-Hit Wonders


Approximately 15% of reviewers have only reviewed this product. While this is more One-Hit Wonders than we'd expect to see, it does not appear to have a significant impact on the overall rating.

from one-hit wonders

from reviewers with more than one review


2.7
3.4


Take-Back Reviewers


Less than approximately 10% of reviewers have had at least one of their past reviews for another product deleted. This is an excessively large percentage of Take-Back Reviewers which may indicate unnatural reviews.

from take-back reviewers

from reviewers without previously deleted reviews


3.5
3.3


Read more about our Suspicious Reviewers test.

Pass Rating Trend
  • <10%
  • Created on high-volume days
We didn't notice any signals that would indicate reviews were created unevenly over time.
Read more about our Rating Trend test.

Pass Unverified Purchases

2,895 of the 56,315 total reviews for this product are unverified purchases. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.

from unverified purchasers

from verified purchases


N/A
3.3


Unverified purchases may be the result of Kindle Unlimited readers, buyers who didn't pay full price, or reviewers who did not purchase the product at Amazon. Read more about our Unverified Purchases test.

Pass Word Count Comparison

  • <10%
  • Have an overrepresented word count
We didn't find any review word count groups that had a statistically significant greater concentration than what we'd expect to see in this category.
Read more about our Word Count Comparison test.

Pass Phrase Repetition
  • <10%
  • Used substantial repetitive phrases
Less than approximately 10% of reviews use substantial repetitive phrases between them. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
Read more about our Phrase Repetition test.

Pass Overlapping Review History
Does not include products
from the same brand


Approximately 15% of reviewers have substantial overlapping product review history. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.

from reviewers with substantial overlapping history

from reviewers without a substantial overlapping history


2.9
3.4


Read more about our Overlapping Review History test.

Pass Reviewer Ease
The ease score is the average rating for all reviews that a given reviewer submits. The average ease score for reviewers of this product is 3.7, while the average ease score for reviewers in this category is 4.3.

3.7 Product's Average Ease Score

4.3 Category's Average Ease Score


3.7
4.3


Read more about our Reviewer Ease test.


Pass Brand Repeats

Brand Repeaters


Less than approximately 10% of reviewers have reviewed other products for this brand. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.

from Brand Repeaters

from Non-Repeaters


3.3
3.3


Read more about our Brand Repeats test.

Pass Skewed Helpfulness
We examined the average net helpfulness score of negative reviews against the average net helpfulness score of positive reviews. The net helpfulness score is the number of times a review has been marked as helpful minus the number of times a review has been marked as unhelpful. We could not find any statistically significant difference in average net helpfulness score between the negative reviews and positive reviews.

0.0 average net helpfulness for positive reviews

-0.3 average net helpfulness for negative reviews


Read more about our Skewed Helpfulness test.


Pass Incentivized Reviews
On Oct 3, 2016, Amazon prohibited incentivized reviews, however we still test for them since there are still millions in our dataset.

  • <10%
  • Admitted to receiving an incentive
We didn't detect any reviews that used language indicating they were incentivized.
Read more about our Incentivized Reviews test, or check out our study showing that Incentivized Reviewers are much more likely to leave a positive review.

N/A Reviewer Participation
We haven't collected sufficient data to run this test yet. See more