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AmazonBasics Lightning to USB A Cable, Apple MFi Certified
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From AmazonBasics
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Report Info:
Note: While Amazon.com claims 28,059 Ratings, we counted 30,252 Reviews available on their site.
Note: We only analyze "reviews" and ignore one-tap "ratings".
Note: We only analyze "reviews" and ignore one-tap "ratings".
Report Card
Fail Overall Grade
FAIL 
Deleted Reviews
Deleted ReviewsFAIL Rating Trend
Rating TrendFAIL Suspicious Reviewers
Suspicious ReviewersFAIL Word Count Comparison
Word Count ComparisonFAIL Overlapping Review History
Overlapping Review HistoryWARN Reviewer Participation
Reviewer ParticipationPASS Unverified Purchases
Unverified PurchasesPASS Phrase Repetition
Phrase RepetitionPASS Reviewer Ease
Reviewer EasePASS Brand Repeats
Brand RepeatsPASS Incentivized Reviews
Incentivized Reviews
Most Trusted Reviews
works great.... no problems.... [Go to full review]
Jul 31, 2016
59%
TRUST
TRUST
-
Verified Purchaser -
Overrepresented word count (4 words)
-
Take-Back Reviewer (1 deleted Review; avg. rating: 5.0) -
Easy Grader (avg. rating: 5.0)
Critical Reviewer (avg. rating: 4.3)
Least Trusted Reviews
I am buying another pair lightning cablea for the new ... [Go to full review]
Sep 9, 2017
0%
TRUST
TRUST
-
Unverified Purchaser -
Created on a high volume day
-
One-Hit Wonder -
Never-Verified Reviewer -
Take-Back Reviewer (1 deleted Review; avg. rating: 5.0)
-
Easy Grader (avg. rating: 5.0)
Analysis Details
Fail Deleted Reviews
Deleted Reviews
We discovered a total of 9,152 deleted Reviews for this product, with an average rating of 4.4. Even though deleted reviews don't affect the average rating, the fact that action was taken to delete reviews raises some red flags about the integrity of the reviews for the product as whole.
There are a few limitations to keep in mind regarding the Deleted Reviews test:
- We don't have a magic ability to collect every single deleted review; we can only identify reviews as deleted if we collect them on one date and then notice they are no longer visible on a subsequent date.
- We have no information on reviews that were never published in the first place.
- We also don't know why these reviews were removed. It could be action from the platform, personal decision by the review author, part of an entire account closure, even some data error on our part, etc.
4.4 average rating of deleted reviews
Fail Rating Trend
Rating Trend
-
- 51%
- Created over 336 days
We counted 30,252 reviews for this product over the span of 1,578 days, an average of 19.2 reviews per day. If these reviews were created randomly, there would be a 99.9% chance that we would see 35 or fewer reviews on any given day.
However, we see the following 336 days exceeding this threshold:In total, we found that 15,378 reviews were created on just 336 days. The reviews on these high volume days have rated this product an average of 4.1 while reviews from other days have rated this product an average of 3.7. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.
Fail Suspicious Reviewers
Suspicious Reviewers
One-Hit Wonders
1,057 of the 30,252 reviewers have only reviewed this product. The One-Hit Wonders have rated this product an average of 2.8 while the reviewers who have posted more than one review have rated this product an average of 3.9. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.
Never-Verified Reviewers
140 of the 30,252 reviewers have never written a verified purchase review. The Never-Verified Reviewers have rated this product an average of 3.1 while the reviewers who have written at least one verified purchase review rated this product an average of 3.9. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.
Take-Back Reviewers
11,765 of the 30,252 reviewers have had at least one of their past reviews for another product deleted. The Take-Back Reviewers have rated this product an average of 4.2 while the reviewers who don't have any deleted reviews in their history have rated this product an average of 3.7. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.
Single-Day Reviewers
874 of the 30,252 reviewers have written multiple reviews but posted all of them on a single day. The Single-Day reviewers have rated this product an average of 4.3 while all other reviewers rated this product an average of 3.9. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.
Fail Word Count Comparison
Word Count Comparison
-
- 29%
- Have an overrepresented word count
In the graph above, we can see the distribution of review word counts for this product and the expected distribution for this category. We see the following 1 group with a statistically significant greater concentration than what we'd expect to see:In total, we found that 8,824 reviews (or 29%) are within an overrepresented word count group. These reviews have rated this product an average of 4.5, while all other reviews have rated this product an average of 3.6. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.
Fail Overlapping Review History
Overlapping Review History
Reviewers of this product have ALSO reviewed the following products:
2% also reviewed:
Echo Dot (2nd Generation) - Smart speaker with... by Amazon
2% also reviewed:
Fire TV Stick bundle with Echo Dot (2nd Gen) -... by Amazon
1% also reviewed:
Certified Refurbished Fire TV Stick with Alexa... by Amazon Renewed
1% also reviewed:
Maxboost Car Charger with SmartUSB Port 4.8A/24W... by Maxboost
1% also reviewed:
iClever BoostCube 2nd Generation 24W Dual USB... by iClever
0% also reviewed:
Smart Watch,Smart watch for Android Phones, Smart... by Mahipey
0% also reviewed:
Anker 24W Dual USB Car Charger, PowerDrive 2 for... by Anker
Does not include products
from the same brand
from the same brand
2,954 of the 30,252 reviewers have substantial overlapping product review history. These reviewers have rated this product an average of 4.4 while the reviewers who have a more unique product review history rated this product an average of 3.8. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.
Warn Reviewer Participation
Reviewer Participation
-
- 34%
- From reviewers with an overrepresented participation
We see the following 1 participation group with a statistically significant greater concentration than what we'd expect to see:In total, we found that 10210 reviewers (or 34%) are within an overrepresented participation group. While this is more reviews from overrepresented participation groups than we'd expect to see, these reviews do not appear to have a significant impact on the overall rating.
Pass Unverified Purchases
Unverified Purchases
1,355 of the 30,252 total reviews for this product are unverified purchases. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
Unverified purchases may be the result of Kindle Unlimited readers, buyers who didn't pay full price, or reviewers who did not purchase the product at Amazon. Read more about our Unverified Purchases test.
Pass Phrase Repetition
Phrase Repetition
-
- 0%
- Used substantial repetitive phrases
0 of the 30,252 total reviews for this product use substantial repetitive phrases between them. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
Read more about our Phrase Repetition test.
Read more about our Phrase Repetition test.
Pass Reviewer Ease
Reviewer Ease
The ease score is the average rating for all reviews that a given reviewer submits. The average ease score for reviewers of this product is 4.1, while the average ease score for reviewers in this category is 4.3.
4.1 Product's Average Ease Score
4.3 Category's Average Ease Score
Read more about our Reviewer Ease test.
Pass Brand Repeats
Brand Repeats
Brand Repeaters
6,686 of the 30,252 reviewers have reviewed other products for this brand. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
Pass Incentivized Reviews
Incentivized Reviews
On Oct 3, 2016, Amazon prohibited incentivized reviews, however we still test for them since there are still millions in our dataset.
1 of the 30,252 total reviews for this product admitted to receiving a free or discounted product in exchange for a review. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
Read more about our Incentivized Reviews test. Check out our study showing that Incentivized Reviewers are much more likely to leave a positive review.