AmazonBasics Apple Certified Lightning to USB Cable From AmazonBasics
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Pass Reviews likely natural*

Original Rating:

3.9/5

56,315 Reviews

Adjusted Rating:

3.9/5

50,684 Reviews

Rank in: Cables

42%

49%

How is this calculated

Report Last Updated: Apr 14, 2018

*This is only a Preliminary Report
Our full report will examine approximately 22.7x as much data, but requires considerably more processing power. Enter your email to receive a notification when the full report is complete.
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Report Card

Click a test to jump to details

FAIL

Deleted Reviews

FAIL

Suspicious Reviewers

PASS

Rating Trend

PASS

Unverified Purchases

PASS

Word Count Comparison

PASS

Phrase Repetition

PASS

Overlapping Review History

PASS

Reviewer Ease

PASS

Brand Repeats

PASS

Skewed Helpfulness

PASS

Incentivized Reviews

N/A

Reviewer Participation

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Most Trusted Reviews

5/5

Five Stars

So far so good [Go to full review]

Aug 26, 2017

100%
TRUST

Verified Purchaser

Reviewer: Amazon Customer

Critical Reviewer (avg. rating: 2.8)

5/5

Compatible with Iphones

Works fine and less expensive than at the Apple Store [Go to full review]

Nov 27, 2017

100%
TRUST

Verified Purchaser

Reviewer: Peter J. Bonasto

Critical Reviewer (avg. rating: 4.1)

5/5

Five Stars

That’s good purchase [Go to full review]

Mar 24, 2018

100%
TRUST

Verified Purchaser

Reviewer: Zenit-S

Easy Grader (avg. rating: 4.4)

5/5

Would by again

Works great. Is as advertised [Go to full review]

Dec 8, 2017

100%
TRUST

Verified Purchaser

Reviewer: Anthony kouis

Critical Reviewer (avg. rating: 4.0)

3/5

Three Stars

Poorly made [Go to full review]

Apr 13, 2018

100%
TRUST

Verified Purchaser

Reviewer: Amazon Customer

Critical Reviewer (avg. rating: 2.0)

3/5

Cords aren’t very durable.

You pay for quality. These charge well but won’t sync ... [Go to full review]

Apr 13, 2018

100%
TRUST

Verified Purchaser

Reviewer: Nelsons of Alaska

Critical Reviewer (avg. rating: 4.1)

1/5

Terrible

Don’t waste your money. Shows unsupported accessory and quit working ... [Go to full review]

Apr 13, 2018

100%
TRUST

Verified Purchaser

Reviewer: jce

Critical Reviewer (avg. rating: 2.3)

4/5

Color gets dirty.

Ok for now. Color gets dirty. [Go to full review]

Apr 13, 2018

100%
TRUST

Verified Purchaser

Reviewer: SP

Brand Repeater (2 of 57 reviews for this brand; avg rating: 2.5)
Overlapping Review History: reviewed 2 of 9 top products
Critical Reviewer (avg. rating: 2.7)

5/5

Five Stars

work perfect [Go to full review]

Apr 13, 2018

100%
TRUST

Verified Purchaser

Reviewer: Felipe

Easy Grader (avg. rating: 5.0)

1/5

Charger did not work. When my phone was plugged ...

Charger did not work. When my phone was plugged in, ... [Go to full review]

Apr 13, 2018

100%
TRUST

Verified Purchaser

Reviewer: KSIP

Critical Reviewer (avg. rating: 3.0)

Least Trusted Reviews

5/5

Five Stars

Good [Go to full review]

Jul 6, 2016

0%
TRUST

Unverified Purchaser
Created on a high volume day
Overrepresented word count (1 word)

Reviewer: Carae Larie

Never-Verified Reviewer
Single-Day Reviewer (posted all reviews on Jul 6, 2016)
Take-Back Reviewer (1 deleted review; avg. rating: 5.0)
Easy Grader (avg. rating: 4.6)

5/5

Five Stars

Thanks [Go to full review]

Apr 28, 2016

0%
TRUST

Verified Purchaser
Created on a high volume day
Overrepresented word count (1 word)

Reviewer: pcomjunk

Single-Day Reviewer (posted all reviews on Apr 28, 2016)
Take-Back Reviewer (1 deleted review; avg. rating: 5.0)
Easy Grader (avg. rating: 4.5)

4/5

Four Stars

good [Go to full review]

Mar 28, 2016

0%
TRUST

Verified Purchaser
Created on a high volume day
Overrepresented word count (1 word)

Reviewer: J

Critical Reviewer (avg. rating: 3.6)

5/5

Five Stars

Good cable . Strong [Go to full review]

Mar 1, 2016

0%
TRUST

Verified Purchaser
Created on a high volume day
Overrepresented word count (3 words)

Reviewer: Amazon Customer

Brand Repeater (3 of 14 reviews for this brand; avg rating: 5.0)
Easy Grader (avg. rating: 4.6)

5/5

Five Stars

Sturdy and high quality! [Go to full review]

Feb 22, 2016

0%
TRUST

Verified Purchaser
Created on a high volume day
Overrepresented word count (4 words)

Reviewer: JB

Easy Grader (avg. rating: 4.8)

5/5

Good product

As expected. Good quality. [Go to full review]

Feb 16, 2016

0%
TRUST

Verified Purchaser
Created on a high volume day
Overrepresented word count (4 words)

Reviewer: Amazon Customer

Single-Day Reviewer (posted all reviews on Feb 16, 2016)
Brand Loyalist (2 of 3 reviews for this brand; avg rating: 5.0)
Easy Grader (avg. rating: 5.0)

5/5

Five Stars

Great for the price. [Go to full review]

Jan 20, 2016

0%
TRUST

Verified Purchaser
Created on a high volume day
Overrepresented word count (4 words)

Reviewer: Amazon Customer

Single-Day Reviewer (posted all reviews on Jan 20, 2016)
Critical Reviewer (avg. rating: 3.9)

5/5

Five Stars

surprisingly, works without over heating [Go to full review]

Oct 25, 2016

0%
TRUST

Verified Purchaser
Created on a high volume day
Overrepresented word count (5 words)

Reviewer: dale

Single-Day Reviewer (posted all reviews on Oct 25, 2016)
Take-Back Reviewer (1 deleted review; avg. rating: 5.0)
Easy Grader (avg. rating: 4.8)

5/5

Five Stars

good product [Go to full review]

Aug 12, 2016

0%
TRUST

Verified Purchaser
Created on a high volume day
Overrepresented word count (2 words)

Reviewer: Michael McManus

Easy Grader (avg. rating: 4.4)

5/5

Five Stars

chaga [Go to full review]

Oct 17, 2016

0%
TRUST

Verified Purchaser
Created on a high volume day
Overrepresented word count (1 word)

Reviewer: Sandy O.

Single-Day Reviewer (posted all reviews on Oct 17, 2016)
Take-Back Reviewer (1 deleted review; avg. rating: 4.0)
Brand Repeater (2 of 38 reviews for this brand; avg rating: 4.5)
Critical Reviewer (avg. rating: 3.7)

Report inaccurate data

Analysis Details

Fail

Deleted Reviews

2,692
Reviews have been deleted

We discovered a total of 2,692 deleted reviews for this product, with an average rating of 4.3. Even though deleted reviews don't affect the average rating, the fact that action was taken to delete reviews raises some red flags about the integrity of the reviews for the product as whole.

4.3 average rating of deleted reviews

4.3

Fail

Suspicious Reviewers

Approximately 15% of reviewers have only reviewed this product. While this is more One-Hit Wonders than we'd expect to see, it does not appear to have a significant impact on the overall rating.

2.7/5

from one-hit wonders

3.4/5

from reviewers with more than one review

2.7

3.4

Take-Back Reviewers

<10%
have previously deleted reviews

Less than approximately 10% of reviewers have had at least one of their past reviews for another product deleted. This is an excessively large percentage of Take-Back Reviewers which may indicate unnatural reviews.

3.5/5

from take-back reviewers

3.3/5

from reviewers without previously deleted reviews

3.5

3.3

Pass

Rating Trend

<10%
Created on high-volume days

We didn't notice any signals that would indicate reviews were created unevenly over time.
Read more about our Rating Trend test.

Pass

Unverified Purchases

5%
Unverified Purchases

2,895 of the 56,315 total reviews for this product are unverified purchases. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.

N/A/5

from unverified purchasers

3.3/5

from verified purchases

N/A

3.3

Unverified purchases may be the result of Kindle Unlimited readers, buyers who didn't pay full price, or reviewers who did not purchase the product at Amazon. Read more about our Unverified Purchases test.

Pass

Word Count Comparison

<10%
Have an overrepresented word count

We didn't find any review word count groups that had a statistically significant greater concentration than what we'd expect to see in this category.
Read more about our Word Count Comparison test.

Pass

Phrase Repetition

<10%
Used substantial repetitive phrases

Less than approximately 10% of reviews use substantial repetitive phrases between them. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
Read more about our Phrase Repetition test.

Pass

Overlapping Review History

<10% also reviewed:
Hario MCPN-14B Water Brew Coffee Pot, 1000ml,... by Hario

<10% also reviewed:
Dirt Devil SD20000RED Simpli-Stik Lightweight... by Dirt Devil

<10% also reviewed:
HBO GO by HBO

<10% also reviewed:
Apple Lightning to USB Cable (1 meter) by Apple

<10% also reviewed:
OtterBox COMMUTER SERIES iPhone 6/6s Case by OtterBox

<10% also reviewed:
Zookki Essential Accessories Bundle Kit for GoPro... by Zookki

<10% also reviewed:
Weight Lifting Lever Belt 10mm Lever Buckle Belt... by HHR

Show More Show Less

Does not include products
from the same brand

~15%
Substantial overlapping review history

Approximately 15% of reviewers have substantial overlapping product review history. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.

2.9/5

from reviewers with substantial overlapping history

3.4/5

from reviewers without a substantial overlapping history

2.9

3.4

Pass

Reviewer Ease

The ease score is the average rating for all reviews that a given reviewer submits. The average ease score for reviewers of this product is 3.7, while the average ease score for reviewers in this category is 4.3.

3.7 Product's Average Ease Score

4.3 Category's Average Ease Score

3.7

4.3

Brand Repeaters

<10%
Reviewed other products from this brand

Less than approximately 10% of reviewers have reviewed other products for this brand. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.