Amazon.com > Electronics > Computers & Accessories > Computer Accessories & Peripherals > Cables & Interconnects > Lightning Cables
AmazonBasics Apple Certified Lightning to USB Cable
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Note: While Amazon.com claims 36,624 reviews, we counted 29,304 available on their site.
Top products in Lightning Cables with authentic reviews:
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FAIL 
Deleted Reviews
Deleted ReviewsFAIL Rating Trend
Rating TrendFAIL Suspicious Reviewers
Suspicious ReviewersFAIL Word Count Comparison
Word Count ComparisonFAIL Overlapping Review History
Overlapping Review HistoryFAIL Reviewer Participation
Reviewer ParticipationPASS Unverified Purchases
Unverified PurchasesPASS Phrase Repetition
Phrase RepetitionPASS Reviewer Ease
Reviewer EasePASS Brand Repeats
Brand RepeatsPASS Incentivized Reviews
Incentivized Reviews
Other analysis for this product:
AmazonBasics Lightning to USB A Cable - Apple MFi Certified - White - 3 Feet /0.9 Meters From AmazonBasics
Pass Reviews appear natural
Original:
8,633 Reviews
Adjusted:
7,212 Reviews
Most Trusted Reviews
These cables are beyond cheap and useless. One didn't work ... [Go to full review]
Jul 20, 2016 1 of 1 found this helpful.
50%
TRUST
TRUST
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Verified Purchaser
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Take-Back Reviewer (1 deleted review; avg. rating: 5.0) -
Easy Grader (avg. rating: 4.6)
Critical Reviewer (avg. rating: 4.1)
Least Trusted Reviews
Nice, long cord. [Go to full review]
Oct 13, 2016
0%
TRUST
TRUST
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Unverified Purchaser -
Created on a high volume day -
Overrepresented word count (3 words)
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Never-Verified Reviewer -
Single-Day Reviewer (posted all reviews on Oct 13, 2016) -
Take-Back Reviewer (1 deleted review; avg. rating: 5.0)
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Overrepresented Participation (posted 3 reviews) -
Easy Grader (avg. rating: 4.7)
Analysis Details
Fail Deleted Reviews
Deleted Reviews
We discovered a total of 9,169 deleted reviews for this product, with an average rating of 4.4. Even though deleted reviews don't affect the average rating, the fact that action was taken to delete reviews raises some red flags about the integrity of the reviews for the product as whole.
There are a few limitations to keep in mind regarding the Deleted Reviews test:
- We don't have a magic ability to collect every single deleted review; we can only identify reviews as deleted if we collect them on one date and then notice they are no longer visible on a subsequent date.
- We have no information on reviews that were never published in the first place.
- We also don't know why these reviews were removed. It could be action from the platform, personal decision by the review author, part of an entire account closure, even some data error on our part, etc.
4.4 average rating of deleted reviews
Fail Rating Trend
Rating Trend
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- 15%
- Created over 77 days
We counted 29,304 reviews for this product over the span of 960 days, an average of 30.5 reviews per day. If these reviews were created randomly, there would be a 99.9% chance that we would see 50 or fewer reviews on any given day.
However, we see the following 77 days exceeding this threshold:In total, we found that 4,496 reviews were created on just 77 days. The reviews on these high volume days have rated this product an average of 4.2 while reviews from other days have rated this product an average of 3.8. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.
Fail Suspicious Reviewers
Suspicious Reviewers
One-Hit Wonders
2,948 of the 29,304 reviewers have only reviewed this product. The One-Hit Wonders have rated this product an average of 2.9 while the reviewers who have posted more than one review have rated this product an average of 4.0. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.
Never-Verified Reviewers
189 of the 29,304 reviewers have never written a verified purchase review. The Never-Verified Reviewers have rated this product an average of 3.0 while the reviewers who have written at least one verified purchase review rated this product an average of 3.9. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.
Take-Back Reviewers
4,922 of the 29,304 reviewers have had at least one of their past reviews for another product deleted. The Take-Back Reviewers have rated this product an average of 4.3 while the reviewers who don't have any deleted reviews in their history have rated this product an average of 3.8. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.
Single-Day Reviewers
1,789 of the 29,304 reviewers have written multiple reviews but posted all of them on a single day. The Single-Day reviewers have rated this product an average of 4.3 while all other reviewers rated this product an average of 3.9. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.
Fail Word Count Comparison
Word Count Comparison
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- 61%
- Have an overrepresented word count
In the graph above, we can see the distribution of review word counts for this product and the expected distribution for this category. We see the following 2 groups with a statistically significant greater concentration than what we'd expect to see:In total, we found that 17,744 reviews (or 61%) are within an overrepresented word count group. These reviews have rated this product an average of 4.2, while all other reviews have rated this product an average of 3.4. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.
Fail Overlapping Review History
Overlapping Review History
Reviewers of this product have ALSO reviewed the following products:
2% also reviewed:
All-New Echo Dot (2nd Generation) by Amazon
1% also reviewed:
Amazon.com eGift Cards by Amazon
1% also reviewed:
iClever 4.8A 24W Dual USB Travel Wall Charger... by iClever
1% also reviewed:
Car Charger, Maxboost 4.8A/24W 2 USB Smart Port... by Maxboost
1% also reviewed:
iPhone 8, 7, 6S, 6 Screen Protector Glass, amFilm... by
0% also reviewed:
Anker PowerCore+ mini 3350mAh Lipstick-Sized... by Anker
Does not include products
from the same brand
from the same brand
2,617 of the 29,304 reviewers have substantial overlapping product review history. These reviewers have rated this product an average of 4.4 while the reviewers who have a more unique product review history rated this product an average of 3.8. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.
Fail Reviewer Participation
Reviewer Participation
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- 31%
- From reviewers with an overrepresented participation
We see the following 1 participation group with a statistically significant greater concentration than what we'd expect to see:In total, we found that 9058 reviewers (or 31%) are within an overrepresented participation group. These reviews have rated this product an average of 3.3, while all other reviews have rated this product an average of 4.2. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.
Pass Unverified Purchases
Unverified Purchases
1,329 of the 29,304 total reviews for this product are unverified purchases. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
Unverified purchases may be the result of Kindle Unlimited readers, buyers who didn't pay full price, or reviewers who did not purchase the product at Amazon. Read more about our Unverified Purchases test.
Pass Phrase Repetition
Phrase Repetition
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- 0%
- Used substantial repetitive phrases
0 of the 29,304 total reviews for this product use substantial repetitive phrases between them. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
Read more about our Phrase Repetition test.
Read more about our Phrase Repetition test.
Pass Reviewer Ease
Reviewer Ease
The ease score is the average rating for all reviews that a given reviewer submits. The average ease score for reviewers of this product is 4, while the average ease score for reviewers in this category is 4.2.
4.0 Product's Average Ease Score
4.2 Category's Average Ease Score
Read more about our Reviewer Ease test.
Pass Brand Repeats
Brand Repeats
Brand Repeaters
4,453 of the 29,304 reviewers have reviewed other products for this brand. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
Pass Incentivized Reviews
Incentivized Reviews
On Oct 3, 2016, Amazon prohibited incentivized reviews, however we still test for them since there are still millions in our dataset.
1 of the 29,304 total reviews for this product admitted to receiving a free or discounted product in exchange for a review. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
Read more about our Incentivized Reviews test, or check out our study showing that Incentivized Reviewers are much more likely to leave a positive review.