AmazonBasics Apple Certified Lightning to USB Cable
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Original Rating:
39,132 Reviews
Adjusted Rating:
21,028 Reviews
Rank in: Cables
| 60% |
| 61% |
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FAIL 
Deleted Reviews
Deleted ReviewsFAIL 
Suspicious Reviewers
Suspicious ReviewersFAIL 
Word Count Comparison
Word Count ComparisonFAIL 
Overlapping Review History
Overlapping Review HistoryFAIL 
Reviewer Participation
Reviewer ParticipationFAIL 
Skewed Helpfulness
Skewed HelpfulnessWARN 
Rating Trend
Rating TrendPASS 
Unverified Purchases
Unverified PurchasesPASS 
Phrase Repetition
Phrase RepetitionPASS 
Reviewer Ease
Reviewer EasePASS 
Brand Repeats
Brand RepeatsPASS 
Incentivized Reviews
Incentivized Reviews
Other analysis for this product:
AmazonBasics Apple Certified Lightning to USB Cable - 3 Feet (0.9 Meters) - White From AmazonBasics
Warn Unnatural reviews possible
Original:
2,813 Reviews
Adjusted:
2,112 Reviews
Most Trusted Reviews
I got this as a replacement and was a little ... [Go to full review]
Apr 18, 2016
50%
TRUST
TRUST
-
Verified Purchaser
-
Take-Back Reviewer (1 deleted review; avg. rating: 3.0) -
Easy Grader (avg. rating: 4.4)
Critical Reviewer (avg. rating: 3.5)
Least Trusted Reviews
thanks [Go to full review]
Apr 4, 2016
0%
TRUST
TRUST
-
Verified Purchaser
-
Overrepresented word count (1 word)
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Single-Day Reviewer (posted all reviews on Apr 4, 2016) -
Take-Back Reviewer (1 deleted review; avg. rating: 5.0)
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Overlapping Review History: reviewed 1 of 9 top products -
Overrepresented Participation (posted 8 reviews) -
Easy Grader (avg. rating: 4.8)
Analysis Details
Note: While Amazon claims 39,132 reviews, we counted 37,237 available on their site.
Fail Deleted Reviews
Deleted Reviews
We discovered a total of 2,110 deleted reviews for this product, with an average rating of 4.4. Even though deleted reviews don't affect the average rating, the fact that action was taken to delete reviews raises some red flags about the integrity of the reviews for the product as whole.
4.4 average rating of deleted reviews
Read more about our Deleted Reviews test.
Fail Suspicious Reviewers
Suspicious Reviewers
One-Hit Wonders
2,247 of the 37,237 reviewers have only reviewed this product. The One-Hit Wonders have rated this product an average of 3.2 while the reviewers who have posted more than one review have rated this product an average of 4.3. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.
Take-Back Reviewers
5,784 of the 37,237 reviewers have had at least one of their past reviews for another product deleted. The Take-Back Reviewers have rated this product an average of 4.5 while the reviewers who don't have any deleted reviews in their history have rated this product an average of 4.1. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.
Single-Day Reviewers
3,427 of the 37,237 reviewers have written multiple reviews but posted all of them on a single day. The Single-Day reviewers have rated this product an average of 4.4 while all other reviewers rated this product an average of 4.2. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.
Fail Word Count Comparison
Word Count Comparison
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- 29%
- Have an overrepresented word count
In the graph above, we can see the distribution of review word counts for this product and the expected distribution for this category. We see the following 1 group with a statistically significant greater concentration than what we'd expect to see:In total, we found that 10,825 reviews (or 29%) are within an overrepresented word count group. These reviews have rated this product an average of 4.6, while all other reviews have rated this product an average of 4.0. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.
Fail Overlapping Review History
Overlapping Review History
2% also reviewed:
iClever 4.8A 24W Dual USB Travel Wall Charger... by iClever
2% also reviewed:
Amazon Fire TV Stick by
1% also reviewed:
Panasonic RP-HJE120 In-Ear Earbud Ergo-Fit... by Panasonic
1% also reviewed:
[Apple MFI Certified] iXCC ® Lightning Cable 3ft... by iXCC
1% also reviewed:
Product Unavailable by
1% also reviewed:
Anker mini by Anker
Does not include products
from the same brand
from the same brand
3,670 of the 37,237 reviewers have substantial overlapping product review history. These reviewers have rated this product an average of 4.5 while the reviewers who have a more unique product review history rated this product an average of 4.2. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.
Fail Reviewer Participation
Reviewer Participation
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- 52%
- From reviewers with an overrepresented participation
We see the following 1 participation group with a statistically significant greater concentration than what we'd expect to see:In total, we found that 19379 reviewers (or 52%) are within an overrepresented participation group. These reviews have rated this product an average of 4.3, while all other reviews have rated this product an average of 4.1. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.
Fail Skewed Helpfulness
Skewed Helpfulness
We examined the average net helpfulness score of negative reviews against the average net helpfulness score of positive reviews. The net helpfulness score is the number of times a review has been marked as helpful minus the number of times a review has been marked as unhelpful. We found that the negative reviews had an average net helpfulness score of -0.3 while the positive reviews had an average net helpfulness score of 0.0. Based on our statistical modeling, this discrepancy is significant enough to believe that the difference is not due to random chance, but possibly due to influence of unnatural voting patterns.
Example critical reviews
Example critical reviews
0.0 average net helpfulness for positive reviews
-0.3 average net helpfulness for negative reviews
Read more about our Skewed Helpfulness test.
Warn Rating Trend
Rating Trend
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- 20%
- Created over 76 days
We counted 37,237 reviews for this product over the span of 616 days, an average of 60.4 reviews per day. If these reviews were created randomly, there would be a 99.9% chance that we would see 88 or fewer reviews on any given day.
However, we see the following 76 days exceeding this threshold:In total, we found that 7,547 reviews were created on just 76 days. This is an excessively high number of reviews submitted on these high volume days.
Pass Unverified Purchases
Unverified Purchases
1,812 of the 37,237 total reviews for this product are unverified purchases. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
Unverified purchases may be the result of Kindle Unlimited readers, buyers who didn't pay full price, or reviewers who did not purchase the product at Amazon. Read more about our Unverified Purchases test.
Pass Phrase Repetition
Phrase Repetition
-
- 0%
- Used substantial repetitive phrases
0 of the 37,237 total reviews for this product use substantial repetitive phrases between them. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
Read more about our Phrase Repetition test.
Read more about our Phrase Repetition test.
Pass Reviewer Ease
Reviewer Ease
The ease score is the average rating for all reviews that a given reviewer submits. The average ease score for reviewers of this product is 4.2, while the average ease score for reviewers in this category is 4.3.
4.2 Product's Average Ease Score
4.3 Category's Average Ease Score
Read more about our Reviewer Ease test.
Pass Brand Repeats
Brand Repeats
Brand Repeaters
5,307 of the 37,237 reviewers have reviewed other products for this brand. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
Pass Incentivized Reviews
Incentivized Reviews
On Oct 3, 2016, Amazon prohibited incentivized reviews, however we still test for them since there are still millions in our dataset.
9 of the 37,237 total reviews for this product admitted to receiving a free or discounted product in exchange for a review. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
Read more about our Incentivized Reviews test, or check out our study showing that Incentivized Reviewers are much more likely to leave a positive review.