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Bose SoundTouch 10 wireless speaker, works with Alexa - Black
More product info From Bose

Brigade Warning!:
Our algorithm has detected a large amount of suspicious negative reviews. Learn more about Review Brigades.
Review Hijacking Alert!
1 review is coming from a seemingly different product variation:

Bose SoundTouch 10 White All New Echo Dot 2nd Generation (Example Review )



Learn more about Review Hijacking.
20% of potentially unnatural reviews removed (why?)
Adjusted:
View/Edit Adjustment
Jump to Report Card
Report Info:
Last Updated: Jun 28, 2020
Show Report History
Note: While Amazon.com claims 1,302 Reviews, we counted 1,413 available on their site.
Note: While we've examined all 1,413 reviews, our reviewer analysis is based on a sample of 1,405 reviewers.
Note: We only analyze "reviews" and ignore one-tap "ratings".

Report Card

Pass Overall Grade
FAIL Rating Trend
FAIL Unverified Purchases
FAIL Suspicious Reviewers
FAIL Phrase Repetition
FAIL Overlapping Review History
WARN Deleted Reviews
WARN Reviewer Participation
PASS Word Count Comparison
PASS Reviewer Ease
PASS Brand Repeats
PASS Incentivized Reviews

Most Trusted Reviews

2/5
Good so far but..... l Thought it’s gonna be a ... [Go to full review]
Jan 24, 2020      
100% TRUST
  • Verified Purchaser
  • Easy Grader (avg. rating: 4.6)


Least Trusted Reviews

It took some googling to figure out the wiring and ... [Go to full review]
Oct 7, 2018      
0% TRUST
  • Unverified Purchaser
  • Never-Verified Reviewer
  • Single-Day Reviewer (posted all reviews on Oct 7, 2018)
  • Brand Monogamist (2 of 2 reviews for this brand; avg rating: 5.0)
  • Overrepresented Participation (posted 2 Reviews)
  • Easy Grader (avg. rating: 5.0)


Analysis Details

Fail Rating Trend

  • 8%
  • Created over 15 days

We counted 1,413 reviews for this product over the span of 1,752 days, an average of 0.8 reviews per day. If these reviews were created randomly, there would be a 99.9% chance that we would see 5 or fewer reviews on any given day.

However, we see the following 15 days exceeding this threshold:In total, we found that 114 reviews were created on just 15 days. The reviews on these high volume days have rated this product an average of 4.4 while reviews from other days have rated this product an average of 3.8. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.

from reviews created on high volume days

from reviews created on normal volume days


4.4
3.8


Read more about our Rating Trend test.

Fail Unverified Purchases

258 of the 1,413 total reviews for this product are unverified purchases. The unverified purchasers have rated this product an average of 2.4 while the verified purchasers have rated this product an average of 4.1. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.

from unverified purchasers

from verified purchases


2.4
4.1


Unverified purchases may be the result of Kindle Unlimited readers, buyers who didn't pay full price, or reviewers who did not purchase the product at Amazon. Read more about our Unverified Purchases test.

Fail Suspicious Reviewers

Never-Verified Reviewers


50 of a random sample of 1,405 reviewers have never written a verified purchase review. The Never-Verified Reviewers have rated this product an average of 2.4 while the reviewers who have written at least one verified purchase review rated this product an average of 3.9. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.

from never-verified reviewers

from reviewers with at least one verified purchase review


2.4
3.9


Take-Back Reviewers


407 of a random sample of 1,405 reviewers have had at least one of their past reviews for another product deleted. While this is more Take-Back Reviewers than we'd expect to see, the discrepancy in ratings between the Take-Back Reviewers and reviewers who don't have any deleted reviews in their history isn't significant enough to rule out the possibility of it being due to random chance.

from take-back reviewers

from reviewers without previously deleted reviews


3.9
3.8


Single-Day Reviewers


27 of a random sample of 1,405 reviewers have written multiple reviews but posted all of them on a single day. The Single-Day reviewers have rated this product an average of 4.5 while all other reviewers rated this product an average of 3.8. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.

from single-day reviewers

from non-single-day reviewers


4.5
3.8


Read more about our Suspicious Reviewers test.

Fail Phrase Repetition
Reviews that contain one of these phrases are NOT necessarily devalued; read more about how this test works here.

Common Phrases in Reviews:
63 reviews
(3.5/5)
16 reviews
(4.1/5)
36 reviews
(3.8/5)
Common Phrases in Titles:
41 reviews
(3.7/5)


47 of the 1,413 total reviews for this product use substantial repetitive phrases between them. These reviewers have rated this product an average of 4.2 while reviews without substantial repetitive phrases rated this product an average of 3.8. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.

from reviews with substantial repetitive phrases

from reviews without substantial repetitive phrases


4.2
3.8


Read more about our Phrase Repetition test.

Fail Overlapping Review History
Reviewers of this product have ALSO reviewed the following products:

Does not include products
from the same brand


98 of a random sample of 1,405 reviewers have substantial overlapping product review history. These reviewers have rated this product an average of 4.0 while the reviewers who have a more unique product review history rated this product an average of 3.8. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.

from reviewers with substantial overlapping history

from reviewers without a substantial overlapping history


4.0
3.8


Read more about our Overlapping Review History test.

Warn Deleted Reviews

We discovered a total of 4 deleted Reviews for this product, with an average rating of 4. Even though deleted reviews don't affect the average rating, the fact that action was taken to delete reviews raises some red flags about the integrity of the reviews for the product as whole.

There are a few limitations to keep in mind regarding the Deleted Reviews test:
  1. We don't have a magic ability to collect every single deleted review; we can only identify reviews as deleted if we collect them on one date and then notice they are no longer visible on a subsequent date.
  2. We have no information on reviews that were never published in the first place.
  3. We also don't know why these reviews were removed. It could be action from the platform, personal decision by the review author, part of an entire account closure, even some data error on our part, etc.
Read more about our Deleted Reviews test.

4.0 average rating of deleted reviews

4.0


Show distribution of deleted reviews

Warn Reviewer Participation

  • 31%
  • From reviewers with an overrepresented participation

We see the following 1 participation group with a statistically significant greater concentration than what we'd expect to see:In total, we found that 431 reviewers (or 31%) are within an overrepresented participation group. While this is more reviews from overrepresented participation groups than we'd expect to see, these reviews do not appear to have a significant impact on the overall rating.

From reviewers with an overrepresented participation

From reviewers with a properly represented participation


3.7
3.9


Read more about our Reviewer Participation test.

Pass Word Count Comparison

  • 0%
  • Have an overrepresented word count
We didn't find any review word count groups that had a statistically significant greater concentration than what we'd expect to see in this category.
Read more about our Word Count Comparison test.

Pass Reviewer Ease
The ease score is the average rating for all reviews that a given reviewer submits. The average ease score for reviewers of this product is 4, while the average ease score for reviewers in this category is 4.2.

4.0 Product's Average Ease Score

4.2 Category's Average Ease Score


4.0
4.2


Read more about our Reviewer Ease test.


Pass Brand Repeats

Brand Repeaters


138 of a random sample of 1,405 reviewers have reviewed other products for this brand. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.

from Brand Repeaters

from Non-Repeaters


4.0
3.8


Read more about our Brand Repeats test.

Pass Incentivized Reviews
On Oct 3, 2016, Amazon prohibited incentivized reviews, however we still test for them since there are still millions in our dataset.

  • 0%
  • Admitted to receiving an incentive
We didn't detect any reviews that used language indicating they were incentivized.
Read more about our Incentivized Reviews test. Check out our study showing that Incentivized Reviewers are much more likely to leave a positive review.