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Brawny Paper Towel Roll, 6 Count
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From Brawny
This report was last updated 6/5/2017.
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Last Updated: Jun 5, 2017
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Note: We only analyze "reviews" and ignore one-tap "ratings".
Top products in Kitchen & Dining Features with authentic reviews:
Report Card
Warn Overall Grade
FAIL Suspicious Reviewers
FAIL Word Count Comparison
WARN Deleted Reviews
WARN Phrase Repetition
WARN Overlapping Review History
PASS Rating Trend
PASS Unverified Purchases
PASS Reviewer Participation
PASS Reviewer Ease
PASS Brand Repeats
PASS Incentivized Reviews
Most Trusted Reviews
I generally associate the Brawny brand with a thicker, more ... [Go to full review]
Jan 22, 2016
100%
TRUST
TRUST
- Verified Purchaser
- Take-Back Reviewer (132 deleted Reviews; avg. rating: 4.5)
- Easy Grader (avg. rating: 4.5)
Least Trusted Reviews
We couldn't find any low-quality reviewsAnalysis Details
Fail Suspicious Reviewers
Take-Back Reviewers
28 of the 28 reviewers have had at least one of their past reviews for another product deleted. This is an excessively large percentage of Take-Back Reviewers which may indicate unnatural reviews.
Fail Word Count Comparison
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- 68%
- Have an overrepresented word count
In the graph above, we can see the distribution of review word counts for this product and the expected distribution for this category. We see the following 2 groups with a statistically significant greater concentration than what we'd expect to see:In total, we found that 19 reviews (or 68%) are within an overrepresented word count group. These reviews have rated this product an average of 4.2, while all other reviews have rated this product an average of 3.6. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.
Warn Deleted Reviews
We discovered a total of 1 deleted Review for this product, with an average rating of 5. Even though deleted reviews don't affect the average rating, the fact that action was taken to delete reviews raises some red flags about the integrity of the reviews for the product as whole.
There are a few limitations to keep in mind regarding the Deleted Reviews test:
- We don't have a magic ability to collect every single deleted review; we can only identify reviews as deleted if we collect them on one date and then notice they are no longer visible on a subsequent date.
- We have no information on reviews that were never published in the first place.
- We also don't know why these reviews were removed. It could be action from the platform, personal decision by the review author, part of an entire account closure, even some data error on our part, etc.
Warn Phrase Repetition
Reviews that contain one of these phrases are NOT necessarily devalued; read more about how this test works here.
Common Phrases in Reviews:
Show MoreShow Less
2 reviews
2 reviews
8 reviews
6 reviews
6 reviews
2 reviews
2 reviews
5 reviews
3 reviews
3 reviews
21 of the 28 total reviews for this product use substantial repetitive phrases between them. This is an excessively large percentage which may indicate unnatural reviews.
Warn Overlapping Review History
Reviewers of this product have ALSO reviewed the following products:
36% also reviewed:
Chef Michael'S Braised Brisket Dog Food,... by Purina
29% also reviewed:
American Greetings Funny Birthday Card with Music... by American Greetings
25% also reviewed:
Martinson Coffee Capsules for Keurig K-Cup Brewers by Marley Coffee
25% also reviewed:
DII Home Essentials Rag Rug for Kitchen by DII
21% also reviewed:
Secret Clinical Strength Antiperspirant Deodorant... by Secret
18% also reviewed:
Amazon Echo by Amazon
19 of the 28 reviewers have substantial overlapping product review history. While this is more than we'd expect to see, it does not appear to have a significant impact on the overall rating.
Pass Rating Trend
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- 0%
- Created on high-volume days
We counted 28 reviews for this product over the span of 33 days, an average of 0.8 reviews per day. If these reviews were created randomly, there would be a 99.9% chance that we would see 5 or fewer reviews on any given day. We didn't find any days exceeding this threshold.
Read more about our Rating Trend test.
Read more about our Rating Trend test.
Pass Unverified Purchases
1 of the 28 total reviews for this product are unverified purchases. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
Unverified purchases may be the result of Kindle Unlimited readers, buyers who didn't pay full price, or reviewers who did not purchase the product at Amazon. Read more about our Unverified Purchases test.
Pass Reviewer Participation
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- 0%
- From reviewers with an overrepresented participation
We didn't find any participation groups that had a statistically significant greater concentration than what we'd expect to see in this category.
Read more about our Reviewer Participation test.
Read more about our Reviewer Participation test.
Pass Reviewer Ease
The ease score is the average rating for all reviews that a given reviewer submits. The average ease score for reviewers of this product is 4.2, while the average ease score for reviewers in this category is 4.3.
4.2 Product's Average Ease Score
4.3 Category's Average Ease Score
Read more about our Reviewer Ease test.
Pass Brand Repeats
Brand Repeaters
5 of the 28 reviewers have reviewed other products for this brand. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
Pass Incentivized Reviews
On Oct 3, 2016, Amazon prohibited incentivized reviews, however we still test for them since there are still millions in our dataset.
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- 0%
- Admitted to receiving an incentive
We didn't detect any reviews that used language indicating they were incentivized.
Read more about our Incentivized Reviews test. Check out our study showing that Incentivized Reviewers are much more likely to leave a positive review.
Read more about our Incentivized Reviews test. Check out our study showing that Incentivized Reviewers are much more likely to leave a positive review.