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Amazon.com > Electronics > Computers & Accessories > Computer Accessories & Peripherals > Keyboards, Mice & Accessories > Keyboards
Mechanical Keyboard, UtechSmart Mercury RGB Backlit Mechanical Gaming Keyboard Full Color...
More product info
From UtechSmart
This report was last updated 5/31/2022.
Refresh the report to view the most up-to-date data available:
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Report Info:
Note: While Amazon.com claims 128 Ratings, we counted 105 Reviews available on their site.
Note: We only analyze "reviews" and ignore one-tap "ratings".
Note: We only analyze "reviews" and ignore one-tap "ratings".
Report Card
Pass Overall Grade
FAIL Deleted Reviews
FAIL Word Count Comparison
WARN Rating Trend
WARN Brand Repeats
WARN Suspicious Reviewers
WARN Reviewer Ease
WARN Phrase Repetition
WARN Reviewer Participation
PASS Unverified Purchases
PASS Overlapping Review History
PASS Incentivized Reviews
Most Trusted Reviews
It was great while it lasted. Had it 3 weeks ... [Go to full review]
Jan 6, 2019
100%
TRUST
TRUST
- Verified Purchaser
- Brand Repeater (2 of 19 reviews for this brand; avg rating: 5.0)
- Easy Grader (avg. rating: 4.3)
Least Trusted Reviews
User did not leave written text for this review. [Go to full review]
Sep 17, 2015
0%
TRUST
TRUST
- Unverified Purchaser
- Overrepresented word count (0 words)
- Brand Loyalist (2 of 4 reviews for this brand; avg rating: 4.5)
- Overrepresented Participation (posted 4 Reviews)
- Easy Grader (avg. rating: 4.7)
Analysis Details
Fail Deleted Reviews
We discovered a total of 27 deleted Reviews for this product, with an average rating of 4.8. Even though deleted reviews don't affect the average rating, the fact that action was taken to delete reviews raises some red flags about the integrity of the reviews for the product as whole.
There are a few limitations to keep in mind regarding the Deleted Reviews test:
- We don't have a magic ability to collect every single deleted review; we can only identify reviews as deleted if we collect them on one date and then notice they are no longer visible on a subsequent date.
- We have no information on reviews that were never published in the first place.
- We also don't know why these reviews were removed. It could be action from the platform, personal decision by the review author, part of an entire account closure, even some data error on our part, etc.
Fail Word Count Comparison
-
- 19%
- Have an overrepresented word count
In the graph above, we can see the distribution of review word counts for this product and the expected distribution for this category. We see the following 1 group with a statistically significant greater concentration than what we'd expect to see:In total, we found that 20 reviews (or 19%) are within an overrepresented word count group. These reviews have rated this product an average of 5.0, while all other reviews have rated this product an average of 4.6. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.
Warn Rating Trend
-
- 6%
- Created over 2 days
We counted 105 reviews for this product over the span of 2,066 days, an average of 0.1 reviews per day. If these reviews were created randomly, there would be a 99.9% chance that we would see 2 or fewer reviews on any given day.
However, we see the following 2 days exceeding this threshold:In total, we found that 6 reviews were created on just 2 days. Although any days with a larger number of reviews than expected is suspicious, these reviews do not appear to have a significant impact on the overall rating.
Warn Brand Repeats
Brand Loyalists
4 of the 105 reviewers have reviewed multiple products but half or more of their reviews are for this brand. While this is more Brand Loyalists than we'd expect to see, the discrepancy in ratings between the Brand Loyalists and non-loyalists isn't significant enough to rule out the possibility of it being due to random chance.
Warn Suspicious Reviewers
Take-Back Reviewers
39 of the 105 reviewers have had at least one of their past reviews for another product deleted. While this is more Take-Back Reviewers than we'd expect to see, the discrepancy in ratings between the Take-Back Reviewers and reviewers who don't have any deleted reviews in their history isn't significant enough to rule out the possibility of it being due to random chance.
Warn Reviewer Ease
The ease score is the average rating for all reviews that a given reviewer submits. The average ease score for reviewers of this product is 4.4, while the average ease score for reviewers in this category is 4.2. While this discrepancy is rather large, it is not quite large enough to rule out the possibility of it being due random chance.
4.4 Product's Average Ease Score
4.2 Category's Average Ease Score
Read more about our Reviewer Ease test.
Warn Phrase Repetition
Reviews that contain one of these phrases are NOT necessarily devalued; read more about how this test works here.
Common Phrases in Reviews:
Show MoreShow Less
4 reviews
(4.8/5)
(4.8/5)
2 reviews
(5.0/5)
(5.0/5)
5 reviews
(5.0/5)
(5.0/5)
2 reviews
(5.0/5)
(5.0/5)
2 reviews
(5.0/5)
(5.0/5)
2 reviews
(4.5/5)
(4.5/5)
2 reviews
(5.0/5)
(5.0/5)
3 reviews
(5.0/5)
(5.0/5)
2 reviews
(4.5/5)
(4.5/5)
2 reviews
(4.5/5)
(4.5/5)
18 of the 105 total reviews for this product use substantial repetitive phrases between them. This is an excessively large percentage which may indicate unnatural reviews.
Warn Reviewer Participation
-
- 61%
- From reviewers with an overrepresented participation
We see the following 2 participation groups with a statistically significant greater concentration than what we'd expect to see:In total, we found that 64 reviewers (or 61%) are within an overrepresented participation group. This is an excessively high number of reviewers in overrepresented participation groups.
Pass Unverified Purchases
17 of the 105 total reviews for this product are unverified purchases. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
Unverified purchases may be the result of Kindle Unlimited readers, buyers who didn't pay full price, or reviewers who did not purchase the product at Amazon. Read more about our Unverified Purchases test.
Pass Overlapping Review History
Reviewers of this product have ALSO reviewed the following products:
5% also reviewed:
Dermablend Cover Creme Full Coverage Cream... by Dermablend
4% also reviewed:
MAM Easy Start Anti Colic Baby Bottle, Easy... by MAM
4% also reviewed:
Omystyle 6 PCS Headwear Multifunctional... by OMYSTYLE
4% also reviewed:
dailydose Dual Benefit - Dental + Calming Chews... by dailydose
4% also reviewed:
SANNYRA Morse Code Bracelet 14k Gold Plated Beads... by SANNYRA
3% also reviewed:
SteelSeries QcK Gaming Surface - Medium Thick... by SteelSeries
3% also reviewed:
GAOAG Shock-absorptation Breathable Insole... by GAOAG
Does not include products
from the same brand
from the same brand
4 of the 105 reviewers have substantial overlapping product review history. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
Pass Incentivized Reviews
On Oct 3, 2016, Amazon prohibited incentivized reviews, however we still test for them since there are still millions in our dataset.
1 of the 105 total reviews for this product admitted to receiving a free or discounted product in exchange for a review. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
Read more about our Incentivized Reviews test. Check out our study showing that Incentivized Reviewers are much more likely to leave a positive review.